The first is Microsoft's Beta 1 In 2007, Bill Gates had a problem. The launch of Windows Vista was behind schedule and Microsoft employees were needed to test the beta. But testing a beta is hard...not only do you have install it and learn how to use it, but you are often dealing with bugs and it requires a level of commitment to give feedback, so employees didn't want to do it.
A few years later, Bill Gates had another problem…this time with Microsoft Office. The product drives billions of dollars in revenue for Microsoft, but is faced with increasing low cost competition. It is actually a complex software suite, where many users are only using a small fraction of the functionality. In order to maintain share, it is critical that users are able to realize greater value from the software suite by being exposed to more functionality.
There is a common theme we hear at Bunchball around the deployment of Enterprise Software packages. The buyers of these programs have typically have invested a lot of time and money implementing software and even developing content...but the end users...the employees...are not adopting the software
And this is a major problem...not just for the buyers, but for the vendors. In a recent study of CIOs, nearly 72% said that the #1 factor for realizing value from an enterprise software package was gaining user buy-in and ensuring effective usage. So not only did they need to think about initial adoption and training on the software, they also had to worry about how they would sustain engagement. Software functionality was a distant second at about 16%.
The dilemma of the Community owner - they may have a lot of traffic and content on their site, but they struggle to separate the wheat from the chaff.
Anyone that has managed a sales team can relate to the dilemma of the sales manager who knows they should be getting more out of their people and struggles to find scalable ways to motivate them. SPIF programs are the norm, but the administration of them is often done in spreadsheets which makes them tedious to manage and can often result in these programs being ineffective, and worse, even de-motivating to sellers.
Driving ROI and Adoption in Exceptional Social Experiences with Gamification