Advanced Content Targeting & Personalization Within the Digital Experience Using Adobe Marketing Cloud
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As online resources become more essential to reaching customers, organizations are looking for creative and effective ways to target and personalize the digital experience. ...
As online resources become more essential to reaching customers, organizations are looking for creative and effective ways to target and personalize the digital experience.
Advanced content targeting has become integral to the marketing strategy, but many marketers struggle to optimize the digital channel due to daunting and technical content targeting methods.
In this slideshare, we focus on key content targeting issues and opportunities with Adobe Experience Manager to improve how to reach customers, including:
Investigating methods for managing content to efficiently target segments of users directly within the Context Cloud
Providing in-depth examples of successful, company-adopted content architectures using content hierarchies to enhance targeting
Demonstrating a streamlined authoring interface for managing targeted content
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