Effective Techniques for Measuring Your Content's Success
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Christine Perfetti's presentation from Confab 2011: ...
Christine Perfetti's presentation from Confab 2011:
How can you be confident that your content pages are understandable? How do you assess if the content is appropriate for your audience? How do you ensure you've written content that effectively communicates the essential information?
It turns out there are many different techniques for measuring your content. In this presentation, Christine Perfetti will show you some methods you've probably never heard of -- techniques only practiced by the most adventuresome content strategists.
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