media group




C R E AT I Ne d i a RrA u p D S I G N I F I C A N C E
           m G Bg oN




CR EATING BRAND SIGN IFIC A...
NO SIGNAL
“Its telling me to go on the 99.
Do you want to go that way” ?
ZEITGEIST
e de ning spirit or mood
  of a period of history as shown
by the beliefs and ideas of the time
Fascism Communism
    Disease Y2K
 Terrorism Religion
FEAR
Human reat Response
 FIGHT OR FLIGHT
Human reat Response
 SURVIVAL SUCCESS
SIX BILLION HUMAN BEINGS
      TODAY
NINE BILLION HUMAN BEINGS

     2050 AD
The Future Brand Paradigm
The Future Brand Paradigm
The Future Brand Paradigm
The Future Brand Paradigm
The Future Brand Paradigm
The Future Brand Paradigm
The Future Brand Paradigm
The Future Brand Paradigm
The Future Brand Paradigm
The Future Brand Paradigm
The Future Brand Paradigm
The Future Brand Paradigm
The Future Brand Paradigm
The Future Brand Paradigm
The Future Brand Paradigm
The Future Brand Paradigm
The Future Brand Paradigm
The Future Brand Paradigm
The Future Brand Paradigm
The Future Brand Paradigm
The Future Brand Paradigm
The Future Brand Paradigm
The Future Brand Paradigm
Upcoming SlideShare
Loading in...5
×

The Future Brand Paradigm

3,585

Published on

The world is quickly changing as we all adjust to the increases in commodities, the depletion of resources and the oncoming threat of global climate change. Companies need to quickly reposition themselves to become part of the solution rather than adding to the problem. This presentation is about the answer being one of shifting from a parasitic model of consumerism to mutualism.

Published in: Business, Technology
1 Comment
4 Likes
Statistics
Notes
  • I apologize if you find it a bit confusing- this one is hard to follow without the narration. The point of this deck (which is much better when spoken) is to illustrate the current paradigm of consumerism is self-destructive where we consume with the false assumption that our resources can continue to support the cycle.

    We have learned through our own methodologies at Perfect Pixels that a new paradigm is emerging where branding must lead the way to communicate mutualism- the concept of lessening one's impact on the environment and instead giving back, perhaps even consuming less. A few companies are beginning to reach out with great success doing this such as Boeing with the 787 and Target with their new community programs.

    Our clients have begun demonstrating this path with our guidance and have found that their customers embrace their message of eco-friendly, reduction of resource consumption and reciprocation. Find out more from http://perfectpixels.com or http://blog.perfectpixels.com.
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
No Downloads
Views
Total Views
3,585
On Slideshare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
339
Comments
1
Likes
4
Embeds 0
No embeds

No notes for slide

The Future Brand Paradigm

  1. 1. media group C R E AT I Ne d i a RrA u p D S I G N I F I C A N C E m G Bg oN CR EATING BRAND SIGN IFIC A NCE
  2. 2. NO SIGNAL
  3. 3. “Its telling me to go on the 99. Do you want to go that way” ?
  4. 4. ZEITGEIST
  5. 5. e de ning spirit or mood of a period of history as shown by the beliefs and ideas of the time
  6. 6. Fascism Communism Disease Y2K Terrorism Religion
  7. 7. FEAR
  8. 8. Human reat Response FIGHT OR FLIGHT
  9. 9. Human reat Response SURVIVAL SUCCESS
  10. 10. SIX BILLION HUMAN BEINGS TODAY
  11. 11. NINE BILLION HUMAN BEINGS 2050 AD
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×