Creating a Brand Persona

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11 comments

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+ jaydeepshetty 9 months ago
Dude/ Babe, you are a star! this is a truly incredibly put together presentation!
+ Puneet Jaggi 2 years ago
Wonderful presentation! Especially like the link of brand with persona!
+ Carmen María Pérez 2 years ago
Congratulation for your excelent work. My vote Up. CMP
+ Graham Bennett 2 years ago
Excellent presentation - like it very much. A vote ’UP’ from me! Graham
+ Saranyan Vigraham 2 years ago
Good stuff!
+ hisham abdullah 2 years ago
hey, your slides is excellent.. may you send to my email? hisham_1005@hotmail.com
+ George Sciberras. to appreciate the PPS, download it. 2 years ago
I was in marketing for a long time and did very well in my sphere, but looking at you PPS made me realize that I missed out on certain issue which in today’s world are fundamental.
+ Jason Levine 2 years ago
I just added audio for those that might like to hear the narration that goes along with this.
+ Jason Levine 2 years ago
My point about Hunter 1+1+1=0, and Sam 0+0+0=0 was that neither person had a persona which was accurate of who they actually were.

Hunter was all style with no substance. He looked the part, but he had very little ability.

Sam was all substance and no style. He had a hard time looking legitimate in front of potential business deals because he didn’t look professional enough.

Their personas, which were their own personal brand per se, needed to be first authentic, but also something that others could feel confident in.

If you have any questions or would like to know more, you can check out our blog at http://blog.perfectpixels.com or http://www.perfectpixels.com
+ Oliver Ding 2 years ago
Good point: brand is a relationship

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Creating a Brand Persona - Presentation Transcript

MARKETING YOURSELF AS A B ND & DISCOVERING YOUR B ND PERSONA Jason Levine Executive Director David O’Higgins Executive Creative Director
MEET HUNTER (MY FORMER BOSS IN 1999)
WHAT MADE HUNTER, HUNTER?
HUNTER’S B ND PERSONA • GERMAN TECHNO TI • HIP TREND SE ER • SMART WITH PRECISION 1+1+1=0
MEET SAM (MY FORMER BOSS IN 1992)
WHAT MADE SAM, SAM?
SAM’S B ND PERSONA • COMPUTER FLUENT • LAID BACK • KIND 0+0+0=0
WHERE DID THEY GO WRONG? ONE MUST DISCOVER THEIR BRAND PERSONA
A brand persona lies at the heart of one’s business.