Creating a Brand Persona

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12 comments

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  • jaydeepshetty jaydeepshetty 4 months ago
    Dude/ Babe, you are a star! this is a truly incredibly put together presentation!
  • puneetjaggi Puneet Jaggi 11 months ago
    Wonderful presentation! Especially like the link of brand with persona!
  • CMP Carmen maría Pérez 11 months ago
    Congratulation for your excelent work. My vote Up. CMP
  • grahairs Graham Bennett 11 months ago
    Excellent presentation - like it very much. A vote 'UP' from me! Graham
  • saranyan Saranyan Vigraham 11 months ago
    Good stuff!
  • his1005 Hisham Abdullah 11 months ago
    hey, your slides is excellent.. may you send to my email? hisham_1005@hotmail.com
  • xiby George Sciberras 11 months ago
    I was in marketing for a long time and did very well in my sphere, but looking at you PPS made me realize that I missed out on certain issue which in today's world are fundamental.
  • perfectpixels Jason Levine 11 months ago
    I just added audio for those that might like to hear the narration that goes along with this.
  • DavidBristow David Bristow 11 months ago
    Outstanding. Encapsulates the essence of brand identity, personality and power.
    Correctly identifies the drivers where so many corporations fail to understand what makes a brand live and breathe. By people > via people > to people > for people!
    Well done team. 1st Class understanding and presentation.
  • perfectpixels Jason Levine 12 months ago
    My point about Hunter 1+1+1=0, and Sam 0+0+0=0 was that neither person had a persona which was accurate of who they actually were.

    Hunter was all style with no substance. He looked the part, but he had very little ability.

    Sam was all substance and no style. He had a hard time looking legitimate in front of potential business deals because he didn't look professional enough.

    Their personas, which were their own personal brand per se, needed to be first authentic, but also something that others could feel confident in.

    If you have any questions or would like to know more, you can check out our blog at http://blog.perfectpixels.com or http://www.perfectpixels.com

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Creating a Brand Persona - Presentation Transcript

  1. MARKETING YOURSELF AS A B ND & DISCOVERING YOUR B ND PERSONA Jason Levine Executive Director David O’Higgins Executive Creative Director
  2. MEET HUNTER (MY FORMER BOSS IN 1999)
  3. WHAT MADE HUNTER, HUNTER?
  4. HUNTER’S B ND PERSONA • GERMAN TECHNO TI • HIP TREND SE ER • SMART WITH PRECISION 1+1+1=0
  5. MEET SAM (MY FORMER BOSS IN 1992)
  6. WHAT MADE SAM, SAM?
  7. SAM’S B ND PERSONA • COMPUTER FLUENT • LAID BACK • KIND 0+0+0=0
  8. WHERE DID THEY GO WRONG? ONE MUST DISCOVER THEIR BRAND PERSONA
  9. A brand persona lies at the heart of one’s business.
  10. A BR AND PER SON

Jason LevineJason Levine, 12 months ago

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