Creating a Brand Persona

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Brand loyalty can be the difference between your business flourishing within the turbulence of fluctuating world economies and failure. Learn practical and strategic ways to elevate your company as a branded business; building preference and loyalty with your customers. We will discuss the essential steps and tools on how to represent yourself and your company with a single and clear voice, as well as ways to evolve that brand as your business grows.

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Creating a Brand Persona

  1. MARKETING YOURSELF AS A B ND DISCOVERING YOUR B ND PERSONA Jason Levine Executive Director David O’Higgins Executive Creative Director
  2. MEET HUNTER (MY FORMER BOSS IN 1999)
  3. WHAT MADE HUNTER, HUNTER?
  4. HUNTER’S B ND PERSONA • GERMAN TECHNO TI • HIP TREND SE ER • SMART WITH PRECISION 1+1+1=0
  5. MEET SAM (MY FORMER BOSS IN 1992)
  6. WHAT MADE SAM, SAM?
  7. SAM’S B ND PERSONA • COMPUTER FLUENT • LAID BACK • KIND 0+0+0=0
  8. WHERE DID THEY GO WRONG? ONE MUST DISCOVER THEIR BRAND PERSONA
  9. A brand persona lies at the heart of one’s business.

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