Creating a Brand Persona

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12 comments

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+ jaydeepshetty 4 months ago
Dude/ Babe, you are a star! this is a truly incredibly put together presentation!
+ Puneet Jaggi 11 months ago
Wonderful presentation! Especially like the link of brand with persona!
+ Carmen maría Pérez 11 months ago
Congratulation for your excelent work. My vote Up. CMP
+ Graham Bennett 11 months ago
Excellent presentation - like it very much. A vote 'UP' from me! Graham
+ Saranyan Vigraham 11 months ago
Good stuff!
+ Hisham Abdullah 11 months ago
hey, your slides is excellent.. may you send to my email? hisham_1005@hotmail.com
+ George Sciberras 11 months ago
I was in marketing for a long time and did very well in my sphere, but looking at you PPS made me realize that I missed out on certain issue which in today's world are fundamental.
+ Jason Levine 11 months ago
I just added audio for those that might like to hear the narration that goes along with this.
+ David Bristow 11 months ago
Outstanding. Encapsulates the essence of brand identity, personality and power.
Correctly identifies the drivers where so many corporations fail to understand what makes a brand live and breathe. By people > via people > to people > for people!
Well done team. 1st Class understanding and presentation.
+ Jason Levine 12 months ago
My point about Hunter 1+1+1=0, and Sam 0+0+0=0 was that neither person had a persona which was accurate of who they actually were.

Hunter was all style with no substance. He looked the part, but he had very little ability.

Sam was all substance and no style. He had a hard time looking legitimate in front of potential business deals because he didn't look professional enough.

Their personas, which were their own personal brand per se, needed to be first authentic, but also something that others could feel confident in.

If you have any questions or would like to know more, you can check out our blog at http://blog.perfectpixels.com or http://www.perfectpixels.com

Comments 1 - 10 of 12 previous next

Notes on slide 1

73 Favorites & 1 Group

langtaixautinh favorited this 8 months ago
Tags personal branding
new37 favorited this 8 months ago
Tags 1
jefvdavoort favorited this 8 months ago
Tags brands
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clev2005, Owner-Trainer-Seminars creator favorited this 8 months ago
Tags marketing
surber favorited this 8 months ago
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John Rozzo, Web entrepreneur at Mango Digital USA, LLC, favorited this 9 months ago
Benjamin Chaminade, HR architect at Generation Y 2.0, favorited this 10 months ago
avantgardebiz, Business Style Strategist at Thinkingheads Inc, favorited this 10 months ago
Tags brand strategy
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Tags branding personality
simpleexperiences favorited this 10 months ago
Tags persona brand
Thomas Stack, Brand Consultant at Brandculture, favorited this 10 months ago
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Tags branding
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Tags brandpersona

Creating a Brand Persona - Presentation Transcript

MARKETING YOURSELF AS A B ND & DISCOVERING YOUR B ND PERSONA Jason Levine Executive Director David O’Higgins Executive Creative Director
MEET HUNTER (MY FORMER BOSS IN 1999)
WHAT MADE HUNTER, HUNTER?
HUNTER’S B ND PERSONA • GERMAN TECHNO TI • HIP TREND SE ER • SMART WITH PRECISION 1+1+1=0
MEET SAM (MY FORMER BOSS IN 1992)
WHAT MADE SAM, SAM?
SAM’S B ND PERSONA • COMPUTER FLUENT • LAID BACK • KIND 0+0+0=0
WHERE DID THEY GO WRONG? ONE MUST DISCOVER THEIR BRAND PERSONA
A brand persona lies at the heart of one’s business.
A BR AND PER SON

+ Jason Levine, 12 months ago

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