Creating a Brand Persona
by Jason Levine on Jul 09, 2008
- 26,768 views
Brand loyalty can be the difference between your business flourishing within the turbulence of fluctuating world economies and failure. Learn practical and strategic ways to elevate your company as a b...
Brand loyalty can be the difference between your business flourishing within the turbulence of fluctuating world economies and failure. Learn practical and strategic ways to elevate your company as a branded business; building preference and loyalty with your customers. We will discuss the essential steps and tools on how to represent yourself and your company with a single and clear voice, as well as ways to evolve that brand as your business grows.
Accessibility
Categories
Tags
More...Upload Details
Uploaded via SlideShare as Adobe PDF
Usage Rights
© All Rights Reserved
Statistics
- Favorites
- 107
- Downloads
- 3,244
- Comments
- 10
- Embed Views
- Views on SlideShare
- 25,392
- Total Views
- 26,768
chichingwei
Hunter was all style with no substance. He looked the part, but he had very little ability.
Sam was all substance and no style. He had a hard time looking legitimate in front of potential business deals because he didn't look professional enough.
Their personas, which were their own personal brand per se, needed to be first authentic, but also something that others could feel confident in.
If you have any questions or would like to know more, you can check out our blog at http://blog.perfectpixels.com or http://www.perfectpixels.com 3 years ago Reply