CareOregon case study

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Case Study for CareOregon showing the design, research, information architecture and branding for their website redesign.

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CareOregon case study

  1. 1. C AREOREGON C A S E S T U DY
  2. 2. ABOUT C AREOREGONCareOregon is a Medicare andMedicaid provider for Oregonresidents. Their mission is to providequality care for all, starting with itsmembers.
  3. 3. WEBSITE BEFORE
  4. 4. SURVEY RESEARCHIn the last 30 days, how often did you access the Internet at work?How often did you visit the CareOregon Web site?
  5. 5. SURVEY RESEARCHWhen you are seeking health-related information,which of the following sources are you likely to use?
  6. 6. Members : Age: 24 Education: High School Diploma Occupation: Part-Time Waitress Income Level: Low Site Most Used: Facebook Access to Internet Health KnowledgeCareOregon Familiarity Web Savviness Usage Needs: • Access benefits information – medical/pharmacy • Info about CareOregon health plans • Access forms • Access to support networks for chronic conditions • Tips on healthy living / wellness • Contact CareOregon
  7. 7. Providers : Age: 29 Education: Associates Degree Occupation: Clinic Staff Income Level: Lower Mid Site Most Used: MSN Access to Internet Health KnowledgeCareOregon Familiarity Web Savviness Includes family practitioners, skilled nurses, hospital workers, vision providers, specialists, mental health providers. Most of the providers are physicians (13,687), and groups of providers (4,085) and some advance practice nurses (1,637). Each is accustomed to working with Medicare and Medicaid cases. About half of them access CareOregon.org at least several times a week. They have interest in accessing health news and industry blogs. They also need to access information and complete tasks in order to serve the CareOregon member base. Usage Needs: • Log into portal for status • Access formularies • View benefits plan • Access and submit forms • Check patient eligibility • Contact Provider Services • View provider manuals
  8. 8. CareOregon Sitemap v1.19 Find a Provider | Contact Us | Select Language | Provider Login | Jump to... | AALegend: New Content Link to Another Location Design Comp Exists Phase 2 Item LOGO Search 1.01 Benefits Summary 1.02 New Member Checklist 1.03 Find a Provider 1.04.1 Rx lookup 1.04.2 Formulary Update For Members | For Providers | Our Health Plans | Health & Wellness | Transforming Health Care | About Us | Contact Us 1.04 Rx Questions 1.00 1.04.3 Mail order Pharmacy Form For Members 1.05 Helpful Links 1.04.4 Pharmacy Reimbursement 1.06.1 2010 Plus Member handbook 1.06.2 2010 Standard Member Handbook 1.06 Member Handbook 1.06.3 Oregon Health Plan Client Handbook Transforming Healthcare Providers 1.07 Common Questions 1.06.4 Request a Handbook Image 1.08 Member Forms 1.07.1 Glossary of Terms Members 2.01 Provider Portal Login Health Policy 2.02 Provider Forms and Policies 2.03.1 Formulary List 2.03 Pharmacy Help Desk 2.04 Provider Manual 2.03.2 Form Request Do you plan to vote in Together, we can make healthcare better for all. the next ballot measure 2.05 MMIS / DHS 2.00 2.06 CareNews election? !"#$%#$&()*+),--*.$/)0)")(1-2$#)3)*(*4"45$+6)78*,8)7$)2$9*$5$)7*99)#$+190)*()8$"908) For Providers 2.08 Accessing Resources 2.11.2 Tobacco Cessation Definitely ,"#$)0#"(+3#-"4(:);#$-)*<+1-)/9#)+*0)"-$0),(+$,10#: · !==>)))))))))))))))))))))))· ?$9$"+*(&)@*-$)0)!"#$)))))))))))))))))· %08$#)))))))))))))) 2.11.3 Immunization Schedules 2.10 Primary Care Renewal (5.01.2) 2.11.4 Chronic Heart Failure Possibly 2.11 Best Practice and Health Promotion 2.11.5 Diabetes · A!?)))))))))))))))))))))))· %08$#))))))))))))))))))))))))))))))))))))))))))))))))· %08$# 2.12 Provider Updates 2.11.6 Early Childhood Cavity Prevention Unlikely 2.13 Provider Support 2.11.7 ADHD 2.11.8 Lead Poisoning Submit 3.01.1 Plan Overview 3.01 Medicaid Services / OHP 3.01.2 Qualification Guidelines Primary Story Here 3.01.3 Contact 3.01.4 Apply Now CareOregon Wireframes v1.12 Wed Feb 09 2011 3.05 CareOregonAdvantage.com 3.02.2 Contact News Item Title Here Lorem ipsum dolor sit amet, consectetur adipiscing elit. 3.00 Our Health 3.02 Medicare Plans 3.02.3 Qualification Guidelines July 23 2010 Nullam cursus justo eget massa lobortis porttitor. Sed vitae Plans 3.02.4 Common Questions Lorem ipsum dolor sit mauris orci, ac cursus neque. Lorem ipsum dolor sit amet, 3.03 What Does CareOregon Offer? 3.02.5 Apply Now amet, consectetur consecutor. Search | Find a Provider | Provider Login | Jump to... | AA 3.04 How to Apply 4.01.1 Nutrition & Activity adipiscing elit. Nullam 3.05 CareOregonAdvantage.com 4.01.2 Immunizations 4.01.3 Preventative Health Screenings cursus justo eget CareOregonImage Video / 4.01 Staying Healthy 4.01.4 Quitting Tobacco massa lobortis porttitor. Advantage 1 | 2 | 3 < Go to CareOregon.org 4.01.5 Flu Sed vitae mauris orci, 4.01.6 Alcohol / Drugs ac cursus neque. 4.01.7 Interactives More... For Members | For Providers | Our Health Plans | Health & Wellness | Transforming Healthcare | About Us | Contact Us 4.02.1 Diabetes Latest News, Articles and Presentations 4.02.2 Pnuemonia ----------------------------- 4.02.3 Asthma July 23 2010 Care Oregon Advantage | CareOregon Advantage Plus | CareOregon Advantage Star 4.02.4 Heart Failure Event Title Here 1 | 2 | 3News Item Title Here 4.02 Common Health Conditions 4.02.5 Depression Lorem Ipsum Dolor SIt Amet 4.02.6 COPD Lorem ipsum dolor sit Image Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nullam cursus justo eget 4.02.7 Chronic Pain Mgmt amet, consectetur massa lobortis porttitor. Sed vitae mauris orci, ac cursus neque. More... ipsum dolor sit amet, SIt Amet Lorem Lorem Ipsum Dolor consectetur 0.00 4.00 4.02.8 ADHD adipiscing elit. adipiscing elit. Nullam cursus justo eget Health & More... July 23 2010 massa lobortisdolor sit amet, vitae Lorem ipsum porttitor. Sed consectetur CAREOREGON 4.02.9 Mental Health Wellness BRANDED IMAGE HERE Video Spot Title Here BRANDED IMAGE HERE 4.03.1 Pregnancy and Healthy Moms adipiscing elit. Nullam cursus justo eget mauris orci, ac cursus neque. Lorem 4.03.2 Healthy Children Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nullam cursus justo eget ipsum lobortis porttitor. Sed vitae massa Video / 4.03 Family Health 4.03.3 Text4Baby™ Image massa lobortis porttitor. Sed vitae mauris orci, ac cursus neque. More... dolor sit amet, 4.04 CareOregon Videos 4.03.4 Womens Health CareOregon mauris orci, ac cursus neque. Lorem 4.03.5 Mens Health wants your help. July 23 2010 ipsum dolor sit amet, 4.03.6 Teen Health 4.03.7 Senior Health Image News Item Title Here 4.06 Member Stories 4.04.1 Submit your story Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nullam cursus justo eget Find out ways you massa lobortis porttitor. Sed vitae mauris orci, ac cursus neque. More... 4.07 CareLink Newsletter can get involved > 4.08 Subscribe to Updates 5.01.1 CSSI 4.09 Discussion Boards 5.01.2 PCR Find a Provider 2010 Rx Lookup July 23 Access Documents Contact Customer Service 5.01 Providers 5.01.3 Learning Opportunities News Item Title Here Search in Lorem area: dolor sit amet, consectetur adipiscing elit. Nullam cursus justo eget your ipsum Select Plan Type Image 5.01.4 Program / Event Opportunities Enter Zip Within 5 mi Find a Provider 5.01.5 Presentations massa lobortis porttitor. Sed vitae mauris orci, ac cursus neque. More... 5.01.6 Global Partnerships Advanced Options 5.00 5.02.1 Member Advisory Council July 23 2010 Transforming Video Spot Title Here Connect with Us Health Care 5.02.2 Issues Why Join a Local Oregon Health Plan? Copyright © 2010 CareOregon, Inc. All rights / reserved. CareOregon Advantage | About Us | Careers | News | Contact Nullam Map | TwitterWhat you Lorem ipsum dolor sit amet, consectetur adipiscing elit. Us | Site cursus justoFacebook | eget 5.02 Members 5.02.3 Contact Your Legislator Video need to know: 5.02.4 How to Get Involved Image massa lobortis porttitor. Sed vitae mauris orci, ac cursus neque. More... Image Lorem ipsum dolor sit amet, Lorem ipsum dolor sit amet, consectetur 5.03 Health Policy 5.03.1 Initiatives consectetur adipiscing ety MoreIf you have Medicaid & Medicare > Articles> 5.03.2 Partnerships adipiscing elit. Lorem adipiscing elit. Lorem ipsum 6.01 Who We Are 5.03.3 Links ipsum elit. dolor sit amet, consectetur adipiscing elit. If you have Meidcare only > 6.02 CareOregons Vision 6.03 Board of Directors Speak to someone now > Learn about the CareOregon Advantage > 6.04 Health Policy (5.03) How to Join 6.05 Fast Facts 6.05.1 FAQs 6.06 Annual Report 6.07.1 Interviews 6.07 Press 6.07.2 Press Releases Copyright © 2010 CareOregon, Inc. All rights reserved. Customer Service: 1-800-224-4840 | Contact Us | Press | Careers to Join | Sitemap How | Privacy 6.0 6.07.3 Press Packet About Us 6.07.4 Interview Requests 6.08.1 Employee Stories
  9. 9. P H OTO G R A P H Y
  10. 10. C AREOREGON LEXICONcompassion >> empathyquality >> excellenceinvolved >> vibranttransformative >> renewalhealth >> wellnesssupport >> care
  11. 11. C O L O R PA L E T T E
  12. 12. PROPOSED TYPOGRAPHYTitle TreatmentGil Sans RegularSub Title TreatmentSub Title TreatmentGil Sans LightDefault CopyTrebuchet RegularHyperlink HyperlinkTrebuchet Regular
  13. 13. H O M E PAG E
  14. 14. C R E AT I N G B R A N D S I G N I F I C A N C E

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