Social Media Basics & Application (for Indexers)
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Social Media Basics & Application (for Indexers)

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  • Social networking tools are rather agnostic – they can be used by anyone, regardless of age, ethnicity, your chosen career, political bent, or geographic location 3 out of 4 Americans use social technology Social Networking is the 4 th most popular online activity (think this is already higher) 2/3 of the Internet population visit social networks 5 hours/week is the average time job seekers use social media Colleges and universities are outpacing U.S. corporate adoption of social media tools and technologies 13% of the Fortune 500 and 39% of the Inc. 500 currently have a public blog, while 41% of college admissions departments have blogs http://sncr.org/2009/01/19/reesearch-on-social-media-adoption-by-high-ed-sector/
  • Only certain things get responses…the rest are one-way conversations (not really conversations at all)
  • Would you read this? And respond? Why not? We are all busy…make reading, digesting, and responding easy! 05/24/10
  • Sometimes, it doesn’t matter what you are saying….just who is saying it.
  • Social web is built in the 2nd top section of Maslow’s triangle (almost the top)...it’s all about the people and the conversations people want to find each other and then talk to each other... they want recognition, esteem, reciprocity LinkedIn recommendations Top "digger“ DigIt Top fan base increased sense of efficacy (get in, quickly see what's going on, get out---get the info w/out effort), attachment to groups (share a joint passion) Pubs and water coolers of the past are the new social web Participation requires: Learning and “listening” Joining the conversation to contribute value and build relationships If you don’t… Can’t get customer insight Can’t cultivate, facilitate influence 05/24/10
  • Other stuff is noise, spam, left out in web-space!
  • http://www.forrester.com/Groundswell/profile_tool.html
  • Don’t expect a Traditionalist to use a lot of technology frequently Don’t expect a Gen Y to read novels
  • Here is what you said Start your stories here
  • Here is who your stories are aimed at
  • Over 200 M. active users More than 100 million users log on to Facebook at least once each day More than two-thirds of Facebook users are outside of college The fastest growing demographic is those 35 years old and older Average user has 120 friends More info: http://www.facebook.com/press/info.php?statistics
  • View Settings: 1) Default View for Wall :: Posts by Page and Fans 2) Default Landing Tab for Everyone Else :: Wall 3) Auto-Expand Comments :: Check Fan Permissions: Check :: Fans can write on the wall Check :: Allow fans to post photos Check :: Allow fans to post videos Check :: Allow fans to post links
  • What staff are asking for and how they want to use it (3 mins) Issues that arise around this set of tools such as firewall, security concerns, content/intellectual property, info disclosure (5 mins) What efforts are going on around the Lab such as information release process changes, changes to policy in sbms, educational outreach and culture changing, tools themselves changing (5 mins) Q&A (5 mins)
  • Does have to be a lot of time….doesn’t have to be for work 05/24/10
  • 05/24/10
  • Ideas Public Relations Customer Service Loyalty Building Collaboration Networking Thought-leadership Customer Acquisition Social media can be used for: Helping customer service (gives them a voice/an in) Help repeat business Help word of mouth 05/24/10

Transcript

  • 1. Social Media Basics & Applicable Tips For Indexers Presented By: Sara Perez, IM Services Spring 2010 PNNL-SA-72631
  • 2. Not just GenX/Y/Z PNNL-SA-72631
  • 3. BUT WHAT IS IT ALL ABOUT? PNNL-SA-72631
  • 4. PNNL-SA-72631
  • 5. It’s about … conversation, NOT new channels Taken from Connie Schmidt aka Cosmic Connie Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Nam nibh. Nunc varius facilisis eros. Sed erat. In in velit quis arcu ornare laoreet. Curabitur adipiscing luctus massa. Integer ut purus ac augue commodo commodo. Nunc nec mi eu justo tempor consectetuer. Etiam vitae nisl. In dignissim lacus ut ante. Cras elit lectus, bibendum a, adipiscing vitae, commodo et, dui. Ut tincidunt tortor. Donec nonummy, enim in lacinia pulvinar, velit tellus scelerisque augue, ac posuere libero urna eget neque. Cras ipsum. Vestibulum pretium, lectus nec venenatis volutpat, purus lectus ultrices risus, a condimentum risus mi et quam. Pellentesque auctor fringilla neque. Duis eu massa ut lorem iaculis vestibulum. Maecenas facilisis elit sed justo. Quisque volutpat malesuada velit. Nunc at velit quis lectus nonummy eleifend. Curabitur eros. Aenean ligula dolor, gravida auctor, auctor et, suscipit in, erat. Sed malesuada, enim ut congue pharetra, massa elit convallis pede, ornare scelerisque libero neque ut neque. In at libero. Curabitur molestie. Sed vel neque. Proin et dolor ac ipsum elementum malesuada. Praesent id orci. Donec hendrerit. In hac habitasse platea dictumst. Aenean sit amet arcu a turpis posuere pretium. Nulla mauris odio, vehicula in, condimentum sit amet, tempus id, metus. Donec at nisi sit amet felis blandit posuere. Aliquam erat volutpat. Cras lobortis orci in quam porttitor cursus. Aenean dignissim. Curabitur facilisis sem at nisi laoreet placerat. Duis sed ipsum ac nibh mattis feugiat. Proin sed purus. Vivamus lectus ipsum, rhoncus sed, scelerisque sit amet, ultrices in, dolor. Aliquam vel magna non nunc ornare bibendum. Sed libero. Maecenas at est. Vivamus ornare, felis et luctus dapibus, lacus leo convallis diam, eget dapibus augue arcu eget arcu. Fusce auctor, metus eu ultricies vulputate, sapien nibh faucibus ligula, eget sollicitudin augue risus et dolor. Aenean pellentesque, tortor in cursus mattis, ante diam malesuada ligula, ac vestibulum neque turpis ut enim. Cras ornare. Proin ac nisi. Praesent laoreet ante tempor urna. In imperdiet. Nam ut metus et orci fermentum nonummy. Cras vel nunc. Donec feugiat neque eget purus. Quisque rhoncus. Phasellus tempus massa aliquet urna. Integer fringilla quam eget dolor. Curabitur mattis. Aliquam ac lacus. In congue, odio ut tristique adipiscing, diam leo fermentum ipsum, nec sollicitudin dui quam et tortor. Proin id neque ac pede egestas lacinia. Curabitur non odio. Nullam porta urna quis mauris. Aliquam erat volutpat. Donec scelerisque quam vitae est. Aenean vitae diam at erat pellentesque condimentum. Duis pulvinar nisl sed orci. Vivamus turpis nisi, volutpat in, placerat et, pharetra nec, eros. Suspendisse tellus metus, sodales non, venenatis a, ultrices auctor, erat. In ut leo nec elit mattis pellentesque. Sed eros elit, cursus accumsan, sollicitudin a, iaculis quis, diam. Pellentesque fermentum, pede a nonummy varius, ligula velit laoreet erat, et lacinia nibh nulla sit amet nunc. Suspendisse at turpis quis augue pellentesque pretium. Nunc condimentum elit semper felis. Duis imperdiet diam pharetra nisi. Fusce accumsan. Fusce adipiscing, felis non ornare egestas, risus elit placerat mauris, in mollis ante erat quis nisi. Quisque sed ipsum. Nulla facilisi. Donec arcu erat, sodales quis, cursus eget, posuere eget, tellus. Vestibulum eu risus. Curabitur adipiscing, odio in pretium feugiat, nulla magna vehicula lorem, at placerat tortor nisl eget velit. Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Suspendisse mollis fermentum massa. Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Nam nibh. Nunc varius facilisis eros. Sed erat. In in velit quis arcu ornare laoreet. Curabitur adipiscing luctus massa. Integer ut purus ac augue commodo commodo. Nunc nec mi eu justo tempor consectetuer. Etiam vitae nisl. In dignissim lacus ut ante. Cras elit lectus, bibendum a, adipiscing vitae, commodo et, dui. Ut tincidunt tortor. Donec nonummy, enim in lacinia pulvinar, velit tellus scelerisque augue, ac posuere libero urna eget neque. Cras ipsum. Vestibulum pretium, lectus nec venenatis volutpat, purus lectus ultrices risus, a condimentum risus mi et quam. Pellentesque auctor fringilla neque. Duis eu massa ut lorem iaculis vestibulum. Maecenas facilisis elit sed justo. Quisque volutpat malesuada velit. Nunc at velit quis lectus nonummy eleifend. Curabitur eros. Aenean ligula dolor, gravida auctor, auctor et, suscipit in, erat. Sed malesuada, enim ut congue pharetra, massa elit convallis pede, ornare scelerisque libero neque ut neque. In at libero. Curabitur molestie. Sed vel neque. Proin et dolor ac ipsum elementum malesuada. Praesent id orci. Donec hendrerit. In hac habitasse platea dictumst. Aenean sit amet arcu a turpis posuere pretium. Nulla mauris odio, vehicula in, condimentum sit amet, tempus id, metus. Donec at nisi sit amet felis blandit posuere. Aliquam erat volutpat. Cras lobortis orci in quam porttitor cursus. Aenean dignissim. Curabitur facilisis sem at nisi laoreet placerat. Duis sed ipsum ac nibh mattis feugiat. Proin sed purus. Vivamus lectus ipsum, rhoncus sed, scelerisque sit amet, ultrices in, dolor. Aliquam vel magna non nunc ornare bibendum. Sed libero. Maecenas at est. Vivamus ornare, felis et luctus dapibus, lacus leo convallis diam, eget dapibus augue arcu eget arcu. Fusce auctor, metus eu ultricies vulputate, sapien nibh faucibus ligula, eget sollicitudin augue risus et dolor. Aenean pellentesque, tortor in cursus mattis, ante diam malesuada ligula, ac vestibulum neque turpis ut enim. Cras ornare. Proin ac nisi. Praesent laoreet ante tempor urna. In imperdiet. Nam ut metus et orci fermentum nonummy. Cras vel nunc. Donec feugiat neque eget purus. Quisque rhoncus. Phasellus tempus massa aliquet urna. Integer fringilla quam eget dolor. Curabitur mattis. Aliquam ac lacus. In congue, odio ut tristique adipiscing, diam leo fermentum ipsum, nec sollicitudin dui quam et tortor. Proin id neque ac pede egestas lacinia. Curabitur non odio. Nullam porta urna quis mauris. Aliquam erat volutpat. Donec scelerisque quam vitae est. Aenean vitae diam at erat pellentesque condimentum. Duis pulvinar nisl sed orci. Vivamus turpis nisi, volutpat in, placerat et, pharetra nec, eros. Suspendisse tellus metus, sodales non, venenatis a, ultrices auctor, erat. In ut leo nec elit mattis pellentesque. Sed eros elit, cursus accumsan, sollicitudin a, iaculis quis, diam. Pellentesque fermentum, pede a nonummy varius, ligula velit laoreet erat, et lacinia nibh nulla sit amet nunc. Suspendisse at turpis quis augue pellentesque pretium. Nunc condimentum elit semper felis. Duis imperdiet diam pharetra nisi. Fusce accumsan. Fusce adipiscing, felis non ornare egestas, risus elit placerat mauris, in mollis ante erat quis nisi. Quisque sed ipsum. Nulla facilisi. Donec arcu erat, sodales quis, cursus eget, posuere eget, tellus. Vestibulum eu risus. Curabitur adipiscing, odio in pretium feugiat, nulla magna vehicula lorem, at placerat tortor nisl eget velit. Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Suspendisse mollis fermentum massa. 0 Comments PNNL-SA-72631
  • 6. Well… sometimes its about… who they are PNNL-SA-72631 Giving something away – 24k Social Media Guru – 1M President – 2M
  • 7. Basically, it boils down to the basics
    • People contribute when…
      • They get something out of it/benefits (or it’s free)
      • They get recognition (“an expert”)
    PNNL-SA-72631 Fight fires Build relationships See out and give feedback Focus others and innovation
  • 8. #s aren’
    • For me, its all about:
    • Connecting with Others
    • Networking & Making New Connections
    • Learning from Others
    • Teaching Others
    • Getting Help or Advice from Others Giving Help or Advice to Others
    • Contributing to a Cause (Bettering Something)
    #s aren’t everything PNNL-SA-72631
  • 9. Know your audience & what to expect
    • Social Technographics Profiles
      • Start with your target audience
      • Determine what kind of relationship you want to build with them (Public Relations, Customer Service, Loyalty Building, Collaboration, Networking, Thought-leadership, Customer Acquisition)
      • Base it on what they are ready for
      • 6 overlapping levels of participation
        • Creators
        • Critics
        • Collectors
        • Joiners
        • Spectators
        • Inactives
    PNNL-SA-72631
  • 10. Set your goals accordingly And cater to them PNNL-SA-72631
  • 11. Why do people want social media?
    • More timely access to information
      • As it happens
      • Additional & quicker channels to reach those following us
      • Current processes/tools take too long, too much reviews/approvals
    • More current tools
      • Web 1.0 > Web 2.0 +
      • Net Gen
    • Easier, self-service publishing
      • Self-service (without IT assistance)
    • Ability to add context and related useful information (add value…hit the personal stories)
    • Accessible in more ways
      • Mobile, anywhere/anytime, push/pull
    PNNL-SA-72631 Apple website Tenaya Group, LLC Brands Create Customers (Blog) http://www.specialtyretail.com/2010/winter/retail_products/success_with_self_serve_kiosks
  • 12. AS IT RELATES TO YOU! PNNL-SA-72631
  • 13. Benefits of a Good Index Why hire a professional indexer?
    • A good author deserves a professionally produced index. There are specific indexing skills which are developed with experience: - text analysis; - ability to identify significant concepts/themes in texts and represent them with suitable index terms; - ability to organize multiple references into helpful subheading sequences; - consistency in cross-referencing and double entry; - a recognition of insignificant mentions of a subject which lead the reader nowhere; and - an ability to empathize with the proposed readership.
    How will you show/share that YOU do this well? How will you show/share that THEY need YOU! PNNL-SA-72631
  • 14. Evolution Create dynamic indexes using Wikis Connect, show/share in Facebook Fan Pages Blog about your experiences, projects, life, your value add Tweet short details or tips The good news: Word of mouth and personal connections have ALWAYS been better. Social media is your avenue to connect. PNNL-SA-72631
  • 15. Your Audiences (Your Lessons)
      • Teacher or librarians
        • Show students how to use indexes to make research easier
        • Teach students how to index their work
        • Compare indexed Web sites to those with only offer full-text searching
      • Company's documentation
        • Learn the indexing process and the benefits of having indexes in publications
      • Small publishers or high-tech company with authors create indexes
        • Enhance products , resulting in increased customer satisfaction and sales
        • Reduce calls t o technical support
      • Webmasters
        • Learn how to index on their site(s)
      • Professional organizations (specialize in writing and editing)
        • Learn about the indexing process and resources
      • English, Journalism, Library Science, or Technical Communication student
        • Learn about various types of work in the field from the experts
        • Get tips on how to get started
    PNNL-SA-72631
  • 16. POP QUIZ: WHAT STORY DO YOU HAVE TO TELL?
    • Brainstorm HERE
    PNNL-SA-72631
  • 17. The Tools PNNL-SA-72631
  • 18. What is Facebook?
    • Founded in 2004
    • Widely available in 2006
    • Facebook's mission is to give people the power to share and make the world more open and connected. Millions of people use Facebook everyday to keep up with friends, upload an unlimited number of photos, share links and videos, and learn more about the people they meet.
    PNNL-SA-72631
  • 19. Facebook Basics PNNL-SA-72631
  • 20. Best Practices for Using Facebook
    • Have a good picture and description (look at others)
    • Use a vanity URL
    • Add the Fan Box Widget (to organization pages)
    • Get lots of Fans
    • Show your connections to other Fans/Groups/Organizations
      • Use the Favorites function to build partnerships
    • Build out your persona (i.e., iRead, Notes, Videos, Twitter Feed)
    • Post content often (links and media do well and show up in News Feeds)
      • Allow and encourage participation
      • Ask a question to spark conversation
      • Use Notes as a blog
    PNNL-SA-72631
  • 21.
    • Created in 2006 by Jack Dorsey as an electronic modern way to use texting to aid in a "daylong brainstorming session" in an attempt to break out of a creative slump.
    • Twitter is a free social networking and micro-blogging service that enables its users to send and read messages known as tweets .
    • Tweets are text-based posts of up to 140 characters displayed on the author's profile page and delivered to the author's subscribers who are known as followers .
    • Twitter is ranked as one of the 50 most popular websites worldwide by Alexa 's web traffic analysis.
      • Twitter ranked as 3 rd most used social network
    • Twitter, "a short burst of inconsequential information," and "chirps from birds.” “We wanted to capture that feeling: the physical sensation that you’re buzzing your friend’s pocket…. buzzing all over the world. Sort of like " twitch ," but with better visual mind imagery. ”
    From Wikipedia, the free encyclopedia http://en.wikipedia.org/wiki/YouTube “ What you say on Twitter may be viewed all around the world instantly. You are what you Tweet!” -Twitter Terms of Service (recently updated) PNNL-SA-72631
  • 22. PNNL-SA-72631
  • 23. Why On Earth Would You Use Such a Thing? PNNL-SA-72631
  • 24. Twitter Uses
    • To get news and information
    • To keep others informed of you and your knowledge and activities
    • To keep up to date on what’s going on with your peers, friends, family
    • To update other site’s status i.e., Facebook
    • To easily engage with other people and bring back feedback and information, creating an ultra-portable and open dialogue regardless of location
    PNNL-SA-72631
  • 25. Twitter Terminology
    • Follow
      • Following others (or them you)
      • Get updates on products, projects, inside perspectives, red flags
      • Follow those who mean something to you
        • Twellow (directory)
      • Follow those others are following
    • Tweet
      • Verb - Post something on Twitter (status update).
      • Noun - A twitter post being called out (he posted a tweet about…)
    • Re-tweet (RT)
      • Reposting (exactly/quoting) something interesting originally posted by someone else (usually to pass on to your followers as they may not follow the originator)
    • #hashtags
      • Keywords that allow you to see conversations around a topic
      • Searchable
    • Linking to other content
      • Links – TinyURL , Bit.ly to shorten (140ch)
      • Photos – Twitpic , Flickr2Twitter
    PNNL-SA-72631
  • 26. More Twitter Terminology
    • Replies and mentions
      • Replies
        • Directly responding to someone else’s post
        • Syntax - @username (click reply arrow)
        • Is public and others can see it
      • Mentions
        • Mention/call out someone else by using their @username in your Tweet (“thanks for a great presentation @cfnoonan”)
          • clickable back to their profile
        • Count of replies and mentions
    • Direct messages (DM)
      • Private messages directly to someone
      • Can only sent to people who follow you
    • Accessing Twitter
      • Desktop clients – Tweetdeck , Seismic , Twirl , TwitterFox ,
      • iPhone: Tweetie , Twitterific , Birdfeed , Tweetdeck , Twitterfon
      • BlackBerry: UberTwitter , Twibble , TwitterBerry , TinyTwitter
      • Windows Mobile:  Twikini , PockeTwit , TinyTwitter , Twobile
        • Finding Followers
      • Search for keywords or #hashtags related to what you’re looking for
      • Use http://wefollow.com
      • Check the blogs (websites) you read
    PNNL-SA-72631
  • 27. Twitter Best Practices
    • Provide a bio
    • Follow those following you (reciprocity)
    • Promote others
    • It’s ok to un-follow and even block
    • It’s ok to @reply someone a question, gives others a chance to follow/chime in
    • Direct message is best for private or 1:1 discussions
    • Don’t direct message people you don’t know
    • Swearing is not professional
    • Tweeting excessively can be seen as talking too much
    • Check your links before tweeting them
    • Cite your sources
    • Don’t just link… add the value statement
    • Respond or people will stop following you
    • Retweeting may require one to truncate to add their @name…that’s ok
    • Don’t get hung up on numbers, its about relationships and engagement
    • Don’t pitch, especially to new followers
    PNNL-SA-72631
  • 28. What is Linkedin?
    • Developed to allow provide a presence for the corporation
      • One of the top professional networking site
    • ~40 million professional members use the site to market themselves and find others of similar professional interest
      • Most make over $100k/year and have some college or masters degrees
    • Companies use it for their recruiting efforts
    PNNL-SA-72631
  • 29. Linkedin Basics PNNL-SA-72631
  • 30. Best Practices for Using LinkedIn
    • Don’t just make a profile…participate in all areas
      • Have a current, inclusive personal profile
      • Make lots of connections to others (peers, customers, potential customers)
      • Get recommendations (reciprocity is big…do it for someone else first)
      • Join groups
      • Integrate your Twitter account and make regular and pertinent posts (adds you to the weekly summary)
      • Participate in answers and comments
    PNNL-SA-72631
  • 31. Issues & Risks
    • Security concerns
      • Content/intellectual property
        • Personal identity theft (PII)
        • Project “identity theft”
        • Sensitive data/intellectual property
      • Cyber security attacks
        • Malware/viruses threaten our resources
      • Hosted 3 rd party solutions
        • Who is hosting your service/application (sensitive countries)
        • Who is managing/has access to the servers
    • Business Value
      • Is there one?
      • Is it staff engagement/personal value?
      • Appropriate use of equipment and time
    • Bandwidth
      • Can your computing resources support the traffic (i.e., video)?
    • Government contracting
      • Free services (must bid)
      • Can’t endorse
      • ADA disability standards
    PNNL-SA-72631
  • 32. YOUR SOCIAL MEDIA ACTION PLAN PNNL-SA-72631
  • 33. You Might Even Consider… Using Social Media “Backwards”
    • Research and Observe
      • Google Alerts, Social Mention
    • Learn by lurking
      • Facebook, LinkedIn, Twitter, Wikipedia
    • When you are ready
      • Have a plan
        • The content
        • The resources
        • The presence
    Doesn’t have to be a lot of time…. Doesn’t have to be for work…. PNNL-SA-72631
  • 34. Your Facebook Opportunities
    • Benefits
    • Quick web presence
    • Raise awareness of your skills/goals
    • Make personal connections
    • Stay connected with your customer’s
    • Keep YOU in your customer’s mind
    • Be seen as an using new technology
    • Real-time communication tool
    • Self-service tool
    Fact : Small upfront entry Fiction : Added mortgage, doesn’t do away with other sites
    • Blog (NOTES) of your current projects (on a general level)—help them see the application
    • Events – invite and track upcoming events/dates
    • Pictures of your works/travels/ customers
    • Tutorial videos (link from YouTube)
    • Links to others you Fan
    • Books you read
    PNNL-SA-72631
  • 35. Your Twitter Opportunities
    • Benefits
    • Additional web presence & communication tool
    • Easy way to learn & follow trending topics
    • Stay connected with your customer’s
    • Be seen as an using new technology
    Fact : Small upfront entry Fiction : Added mortgage, doesn’t do away with other sites
    • Show/share your followers – Show your interests – let them learn from your peers
    • Read your profile/lists – learn, get inspired, share, connect
    • SMS (texting) – get delivery of important tweets directly to your cell phone (or sent from your phone)
    • Associate other content & track it (click-thru) – link back to other sites (increase SEO)
    PNNL-SA-72631
  • 36. Your Linkedin Opportunities
    • Benefits
    • Additional web presence
    • Easy way to learn & follow industry
    • Stay connected with your customer’s & peers
    • Be seen as an using new technology
    • Get leads for potential jobs
    • Modern way to collaborate with peers
    Fact : Small upfront entry Fiction : Added mortgage, doesn’t do away with other sites
    • Show/share your connections– Show your interests – let them learn from your peers
    • Groups – get and give relevant industry information, get leads on jobs, connect with others interested in your field
    • Answers - get and give relevant industry information, connect with others interested in your field
    • Jobs – look for potential jobs or customer leads
    • Associate other content (i.e., Twitter)– link back to your other sites (increase SEO)
    PNNL-SA-72631
  • 37. OLD WAYS MAY NOT WORK
    • But wait!
    PNNL-SA-72631
  • 38. Writing for Web 2.0
    • Content Is KING
      • Create relevant content and have a story
        • Learn where your audience is/isn’t, coming from, their interests
        • Listen to them, they are giving you hints
    • Brevity Is Queen
      • Be quick, be short, be simple
    • Response Is Jack
      • Be prepared to reply to keep the conversation going
      • Listening is your Ace in the hole
      • tweak, revisit, tweak, revisit…
    PNNL-SA-72631
  • 39. Best Practices and Tips
    • Write for your target audience
      • This means you must have one!
      • Develop a persona, tone, and story to tell
        • Be personable (it’s social media for a reason)
        • Stop thinking campaigns and start thinking conversations
      • Answer these questions
        • What will users find in this content?
        • Why should they care?
    • Pitch others (reciprocity)
    • Write to be found
      • Search Engine Optimization (SEO)
      • Keywords
    • Quickly convince them to act/click
      • Use an active voice (not passive)
      • Get your users answers/info quickly
        • Make your posts easy to scan (not read)
        • Provide enough context early, RSS summarizes
      • Longer content tips
        • Include the bottom line up front
        • Bullet list for multiple points and easy skimming
        • Links for more info (beware they may not come back)
        • never make them scroll (might not even see to do so)
    PNNL-SA-72631
  • 40. Content Best Practices & Tips
    • Content
      • Reuse content from a presentation
      • Interview thought leaders
      • Use interesting facts and data
      • Share lessons learned
    • Overall
      • Don’t reply to individuals…make your response your next post
      • Be patient, it takes time to get a good following
      • Learn from others
      • Watch your competitors
    • Style
      • Make conversation your focus
      • Use humor, but use caution
      • Call out content relevance
      • Be consistent in your posting schedule
      • Accept criticism or negative comments
        • Time delay replies
      • You don’t have to reply to everything
        • count on your readers to get involved, they may even chime in on your behalf
    PNNL-SA-72631
  • 41.
    • Twitter: @WebTwoOWizard
    • Email or IM [email_address]
    • Find me on
    • Or playing with
    • Learning Resources
      • Social Media in Plain English http://www.youtube.com/watch?v=ddO9idmax0o
      • PNNL Web 2.0 Forum Presentations https://pnlweb.pnl.gov/projects/Social/default.aspx
    PNNL-SA-72631