Search Engine Marketing


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Search Engine Marketing (SEM), Search Engine Optimization (SEO), Social Media Experts in Greensboro, NC

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Search Engine Marketing

  1. 1. Search Engine Marketing Perez-Simons Content Solutions Your Guides to Online Success! Located in the Greensboro Triad Area
  2. 2. GOAL: To Increase Traffic to Your Site Through: Direct Traffic Search Engines Social Media
  3. 3. Direct Traffic: Bring direct traffic to your website by including your URL on: -Your email signature - Your outgoing voicemail message -Stationary / Letterhead -Brochures -Classified Ads -Business Cards -Yellow Pages
  4. 4. Search Engines Index Websites Taking into Consideration: • The number of keywords on the site’s body / titles /descriptions, etc. • The age of the domain (the older the better) • The number of incoming links to that particular site • The number of social bookmarks a site has (bookmarks such as Delicious and Digg) • How recent the content on the site is (which is why blogs are so important, because they are updated often) • How engaging the site is: how many videos, slideshows, and images a site has
  5. 5. Search Engine Optimization (SEO) has two main elements: • On-Page Optimization • Off-Page Optimization
  6. 6. The Elements of On-Page Optimization are: Step 1: Keyword Research Step 2: Keyword Inclusion Step 3: Title Tags Step 4: Description Tags Step 5:    Headings Step 6:   Anchor Text Optimization Step 7:  URLs / File Names Step 8:    Image Optimization
  7. 7. The Main Elements of Off-Page Optimization are: Incoming Links: The higher the number of relevant sites linking to your site, the better your position will be on search-engine results. Ar ticle Marketing: Article marketing is a great way to get links and draw potential buyers to your website. Director y Submissions: A great strategy for building links. Search engines prefer to list websites from directories since directories are reviewed and managed by humans.
  8. 8. Traffic from Social Media: • Social Bookmarks such as Delicious and Digg • Social Networking Sites such as Linkedin and Facebook • Content Sharing Sites such as HubPages and Squidoo
  9. 9. Social Networking Sites -Build the network -Join groups to find members that could be potential clients
  10. 10. Content Sharing Sites Create and post content on content sharing sites to bring more traffic to your site and increase the chances of people finding you.
  11. 11. Social Bookmarks Social bookmarking is a method for Internet users to store, organize, search, and manage bookmarks of web pages on the Internet. Some people no longer use search engines to search for information; instead, they search social bookmark sites to find sites people have already bookmarked. It is very important for a site to be bookmarked, for SEO purposes; it means the site is popular and search engines like that.
  12. 12. Ar ticle Marketing With article marketing, you can increase the traffic to your site, and you’ll be getting important links as well; article marketing is another great way to educate potential clients about your business and makes you look like an expert in your field.
  13. 13. Search Engine Marketing Perez-Simons Content Solutions Your Guides to Online Success! Located in the Greensboro Triad Area
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