www.perezsimons.com
Search Engine Marketing
Perez-Simons Content Solutions
Your Guides to Online Success!
Located in the Greensboro Triad Area

www.perezsimons.com
GOAL:
To Increase Traffic to Your Site Through:
Direct Traffic
Search Engines
Social Media

Direct Traffic:
www.perezsimons.com
Bring direct traffic to your website by
including your URL on:
-Your email signature
- Your outgoing voicemail message
-Stationary / Letterhead
-Brochures
-Classified Ads
-Business Cards
-Yellow Pages

www.perezsimons.com
Search Engines Index Websites Taking into Consideration:
• The number of keywords on the site’s body / titles /descriptions, etc.
• The age of the domain (the older the better)
• The number of incoming links to that particular site
• The number of social bookmarks a site has (bookmarks such as
Delicious and Digg)
• How recent the content on the site is (which is why blogs are so
important, because they are updated often)
• How engaging the site is: how many videos, slideshows, and images
a site has

www.perezsimons.com
Search Engine Optimization (SEO)
has two main elements:
• On-Page Optimization
• Off-Page Optimization

www.perezsimons.com
The Elements of On-Page Optimization are:
Step 1: Keyword Research
Step 2: Keyword Inclusion
Step 3: Title Tags
Step 4: Description Tags
Step 5: Headings
Step 6: Anchor Text Optimization
Step 7: URLs / File Names
Step 8: Image Optimization

www.perezsimons.com
The Main Elements of Off-Page Optimization are:
Incoming Links: The higher the number of relevant sites
linking to your site, the better your position will be on
search-engine results.
Ar ticle Marketing: Article marketing is a great way to get
links and draw potential buyers to your website.
Director y Submissions: A great strategy for building links.
Search engines prefer to list websites from directories
since directories are reviewed and managed by humans.

www.perezsimons.com
Traffic from Social Media:
• Social Bookmarks such as Delicious and Digg
• Social Networking Sites such as Linkedin and
Facebook
• Content Sharing Sites such as HubPages and
Squidoo

www.perezsimons.com
Social Networking Sites
http://www.linkedin.com/
http://www.facebook.com/
http://www.myspace.com
http://www.othersonline.com/
http://www.mybloglog.com
http://www.orkut.com/
http://www.meetup.com/
-Build the network
-Join groups to find members that
could be potential clients

www.perezsimons.com
Content Sharing Sites
Create and post content on content sharing sites to
bring more traffic to your site and increase the
chances of people finding you.

Social Bookmarks
Social bookmarking is a method for Internet users to store, organize,
search, and manage bookmarks of web pages on the Internet.
Some people no longer use search engines to search for information;
instead, they search social bookmark sites to find sites people have
already bookmarked.
It is very important for a site to be bookmarked, for SEO purposes; it
means the site is popular and search engines like that.

Ar ticle Marketing
With article marketing, you can increase the traffic to your site, and you’ll be getting
important links as well; article marketing is another great way to educate potential
clients about your business and makes you look like an expert in your field.

www.perezsimons.com
Search Engine Marketing
Perez-Simons Content Solutions
Your Guides to Online Success!
Located in the Greensboro Triad Area