We occupy 25% of the Russian bowling
GAME PLAY –
the leading equipment supplier
for indoor children's and family
entertainment centers and
amusement parks in Russia.
FOR OVER 15 YEARS WE
HAVE BEEN ENGAGED IN THE
in Russia, the Baltic and CIS
comprehensive solutions for
FEC such as concept
development, supply of
bowling / gaming
devices, startup, training and
management. During this
time 550 clients have used
The total area of our warehouse for the spare parts /
consumer products and workshop amounts to 2000 sq. m.
GAME PLAY a subdivision of
world producer and
supplier of bowling
The current business income is equal
to $ 3.3 million.
VALUABLE GAME PLAY
an entertainment center
with high Play-A-Bility
(how much fun your family
entertainment center is),
launched within the
scheduled date and
the approved budget.
VIA BOWLING /GAME PLAY MISSION:
To help its customers to create a highyielding, stable and competitive
business, using the best experience of the
entertainment industry, their own
innovations and reliable equipment.
PURPOSE OF THIS PRESENTATION:
To build the long-term business relations
with the leading manufacturers and
developers of equipment for the
entertainment industry, designers of the
indoor amusement parks and business
consultants in the entertainment field.
GAME PLAY sets the priority for CONSTANT DEVELOPMENT,
search for new solutions in the marketing, logistics and service
fields, as well as the use of innovative technologies.
Bowling in Russia
Today we are trying to dip into the future of the Russian entertainment
market and make a forecast of its development for the next 5 years.
Currently we have counted
186 SHOPPING AND ENTERTAINMENT CENTERS in Russia
that are already built or under construction and plan to install a
bowling alley and entertainment equipment during 2014-2017.
We know each of them.
And they cover only 65% OF THE MARKET.
2003 2004 2005 2006 2007 2008 2009 2010 2011 2012
We estimated THE CAPACITY OF THE MARKET of equipment for
Indoor family entertainment centers (small and large) in Russia up to
2017 at nearly 300 projects.
Our customer base includes
3500 POTENTIAL INVESTORS
THE MARKET STRUCTURE of the shopping and entertainment
centers in Russia is changing in a way that the share of megacities
(echelon 1) in the total demand for entertainment equipment is
reducing because they have already reached saturation and the
rates of introduction of the new centers are slowing down with
each passing year. At the same time the share of the Premium
clients typical for the metropolitan cities is also decreasing.
VIA BOWLING/GAME PLAY
TRADITIONALLY PROVIDES SERVICES TO
THE MIDDLE CLASS CLIENTS
(echelons 2 and 3 on the diagram).
These are the bowling centers and bowling bars from 2 to 16
alleys, children's centers in the regional (local) shopping
centers and family entertainment centers in the surrounding
We are SECOND TO NONE in terms of quality-price ratio.
LOCATION OF OUR CLIENTS:
Regional shopping and entertainment centers (bedroom suburbs)
with a total area of 100 thousand sq. m, free-standing
entertainment complexes, hotels, municipal sports facilities.
We CONSULT the clients on
how to build an effective
business and prevent the fatal
mistakes as well as how to
optimize the size of
investment and reduce the
time of investment return.
To protect our clients
from possible problems
we SUPPLY the
PROVIDE the equipment
maintenance without a
hitch and downtime.
We SUPPORT our clients
through a 24/7 hot line at
all business stages from the
first contact to business
shutdown or sale
We are always
there for you!!
We HELP our clients to
COMPETENCE AND QUALITY ARE OUR CREDO!
We follow trends, accumulate experience and train our clients.
We play a significant role in the Russian market development. Our customers feel confident.
Chief executive and founder
Name: Aleksandr Shapovalov
Experience in the entertainment field: 17 years
Experience in the company: 17 years
Why I like to work in the company: I grew up
with it, I live with it, and I’m surrounded by
interesting people and projects.
My professional plans: self-development and
learning new things.
The success of VIA BOWLING /GAME PLAY is based on the qualified
staff. Some employees have been working in the
company since its foundation and are experts in their fields.
Chief sales officer
Chief technology officer
1. Name: Konstantin Osipov
2. Age: 41
3. Experience in the entertainment field : 12 years
4. Experience in the company: 8 years.
5. Why I like to work in the company: I like it, because here I am
surrounded by people that are interesting and nice to talk to.
And most importantly, I am not ashamed of the products we
offer in Russia.
6. My professional plans: new challenges and interesting
Chief financial officer
1. Name: Svetlana Brusnikina
2. Age: 45
3. Experience in the entertainment field: 6 years
4. Experience in the company : 6 years.
5. Why I like to work in the company: We have a young and cheerful
staff. It’s interesting not only to work together, but also to study and
rest. We organize a lot of training sessions and often hold various events
for employees and their families.
6. My professional plans: To work and grow in the company where I 'm
surrounded by wonderful people and great professionals, my
1. Name: Anatoliy Ibleminov
2. Age: 43
3. Experience in the entertainment field: 7 years
4. Experience in the company: 7 years
5. Why I like to work in the company: The development of the
entertainment business in the Russian Federation as a new
business area. The ability to implement large, original and hightech projects. Understanding that we provide children and adults
with joy, positive emotions and unforgettable impressions. We
don’t sell equipment, we sell business. We create work places in
the Russian Federation and CIS countries and develop the
6. My professional plans: To increase the volume of products
sold and the number of projects completed. To develop the
existing business and open new directions related to it.
Name: Evgeniy Shatygin
Experience in the entertainment field : 16 years
Experience in the company: 1 year
Why I like to work in the company: My work is interesting and creative, it involves
constant search for information and learning from the experience of the leading
entertainment centers, analyzing and comparing their projects on active family
pastime, novelties of the entertainment equipment from leading manufacturers. I
gladly communicate with new people, together we find original concepts and
participate in the creation of the new entertainment centers in and out of Russia.
My professional plans : To find and implement. Participate in the
implementation of outstanding amusement park projects, children's
entertainment centers, family leisure centers. Find solutions that
combine novelty, originality and attractiveness considering the specifics
of the region and are cost effective for the clients.
we are looking for:
Long-term partners in the U.S. and Europe:
manufacturers and developers of
equipment for the entertainment
field, designers of indoor amusement
parks, business consultants in the
1. To meet on November 18-22, 2013 аt
IAAPA Attractions Expo in Orlando (USA).
2. To agree on a plan of goods/services
promotion and sales in Russia.
3. To enter into a cooperation
agreement, dealership agreement.