Search Analytics

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My presentation at SMX London 2010. I try and explain what search is all about, and reports that can help you do better at both SEO and SEM.

My presentation at SMX London 2010. I try and explain what search is all about, and reports that can help you do better at both SEO and SEM.

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  • 1. Search is a conversation Tuesday, May 18, 2010
  • 2. Search is a conversation + + Tuesday, May 18, 2010
  • 3. • Who are my customers? • How do they search? + + Tuesday, May 18, 2010
  • 4. Who are my customers? methodical competitive logical humanist spontaneous emotional slow fast + + Tuesday, May 18, 2010
  • 5. How do they search? “antivirus “antivirus benchmark” ranking” logical methodical competitive “easy to use “download free antivirus” antivirus” emotional humanist spontaneous slow fast + + Tuesday, May 18, 2010
  • 6. How do they search? contains number of conversion keyword phrases rate benchmark 2568 (+4%) 3.7 (-3%) ranking 456 (-3%) 4.3 (+2%) download 314 (+4%) 2.5 (+4%) easy 215 (-3%) 4.5 (-3%) + + Tuesday, May 18, 2010
  • 7. • How good is my copy? • What share do I have? + + Tuesday, May 18, 2010
  • 8. How good is my copy? + + Tuesday, May 18, 2010
  • 9. How good is my copy? + + Tuesday, May 18, 2010
  • 10. How good is my copy? contains impressions ctr keyword web analytics 2568 (+4%) 3.7 (-3%) google analytics 456 (-3%) 4.3 (+2%) yahoo analytics 314 (+4%) 2.5 (+4%) omniture 215 (-3%) 4.5 (-3%) + + Tuesday, May 18, 2010
  • 11. What share do I have? Visibility Position Attraction + + Tuesday, May 18, 2010
  • 12. • Are keywords connected to calls to action? • Can Woody find what he wants? + + Tuesday, May 18, 2010
  • 13. Are keywords connected to calls to action? + + Tuesday, May 18, 2010
  • 14. Can Woody find what he wants? + + Tuesday, May 18, 2010
  • 15. Search is a conversation + + Tuesday, May 18, 2010
  • 16. ¡gracias! pere@webanalytics.es twitter.com/pere_rovira Tuesday, May 18, 2010