Optimizacion marketing-pere-rovira
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Optimizacion marketing-pere-rovira Presentation Transcript

  • 1. Medición y optimización de marketing ‣ Google Analytics User Conference 2011 @pere_rovira #gaucspain
  • 2. adquisición + ingresosconversión - costeinfluencia + satisfacciónmarketing negocio medición + optimización
  • 3. análisis canales https://www.google.com/analytics/web/permalink?type=custom_report&uid=B3mNqquTRNWRX5mglaNE_A
  • 4. análisis buscadores https://www.google.com/analytics/web/permalink?type=custom_report&uid=LDaygqAPQ3O6ZqImowOCEg
  • 5. análisis socialhttp://www.kaushik.net/avinash/best-social-media-metrics-conversation-amplification-applause-economic-value/
  • 6. gracias !Ciudadano en...pere.rovira@gmail.com@pere_rovira Socializador en... www.conversionthursday.com @conversiont Empresario en... www.elisa-interactive.com pere@elisa-interactive.com Docente en... www.postgradomarketingonline.com @postgradomkt