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Leveraging Video for Social Good

by Percy Group Communications on Dec 17, 2011

272 views

Presentation to NetSquared DC Dec 2011 monthly meeting.

Presentation to NetSquared DC Dec 2011 monthly meeting.

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How many folks are filmmakers? How many work at nonprofits? How many have been part of putting together a video? How many have no idea where to start?
Easier than ever to do Opens up new possibilities of connection Puts a “face” to a cause Voyeurism “ Edutainment” Fastest growing section of the web
Easier than ever to do Opens up new possibilities of connection Puts a “face” to a cause Voyeurism “ Edutainment” Fastest growing section of the web
Easier than ever to do Opens up new possibilities of connection Puts a “face” to a cause Voyeurism “ Edutainment” Fastest growing section of the web
Easier than ever to do Opens up new possibilities of connection Puts a “face” to a cause Voyeurism “ Edutainment” Fastest growing section of the web
Easier than ever to do Opens up new possibilities of connection Puts a “face” to a cause Voyeurism “ Edutainment” Fastest growing section of the web
5Ws – who, what, where , when why
Attention Interest Decision Action
Video is like any other medium (but different) New platforms bring new possibilities Diversity of content Analytics Further Resources Percy-group.com/resources/video

Leveraging Video for Social Good — Presentation Transcript

Leveraging Video for Social Change Greg Roth #NetSquared Dec 2011 @PercyGroupComm | @NonProfitFuture
About me
About me
About me
Overview
- Why video?
- What kinds of video?
- Right ways and wrong ways*
- Examples
- Resources
Why video?
Fastest-growing part of web
New possibilities
Face = Cause
“ Edu-tainment”
Easier than ever!
What types of videos?
5 Ws Also Etc
YES!*
- Clear audio, stable image, good lighting
- Interesting but simple background
- Subject repeats question
- Who's the audience?
- Keep it short (have good reason for >2 mins)
- Present a compelling, succinct story
- Spell out call to action and benefit
Eh, not so much*
- Bad audio, lack of lighting, shaky handheld
- Overusing zoom
- Reading scripted remarks
- Too many buzzwords
- Starting slowly or going long
- Posting and not distributing
- Make a Funny or Die sketch instead of a pitch (unless you are a really funny person)
How about some examples?
Further resources
- Percy-group.com/resources/video
Greg Roth percy-group.com [email_address] | 703.403.0483 @PercyGroupComm – new! @NonProfitFuture – NPs! @ManontheStDC – fun!