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Tumblr's Danielle Strle presents Tumblr for Brands at Percolate's #SPEAKEASY #CMAD event
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Tumblr's Danielle Strle presents Tumblr for Brands at Percolate's #SPEAKEASY #CMAD event

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Tumblr is a special platform because brands can post anything they want and customize the look and feel. Many brands are seeing unmatched longevity and engagement around their content on Tumblr and ...

Tumblr is a special platform because brands can post anything they want and customize the look and feel. Many brands are seeing unmatched longevity and engagement around their content on Tumblr and the best examples of brands using the platform are available at http://brands.tumblr.com/.

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    Tumblr's Danielle Strle presents Tumblr for Brands at Percolate's #SPEAKEASY #CMAD event Tumblr's Danielle Strle presents Tumblr for Brands at Percolate's #SPEAKEASY #CMAD event Presentation Transcript

    • "The moment we are living through is the largest increase in expressivecapability in human history"  - Clay Shirky Internet academic and author
    • Post anything.
    • Customize everything.
    • Everything is Social
    • "Facebook is the Internet’s phone book. Twitter is itswire service. In Tumblr, 26-year-old Karp has built the Web’s canvas."  - Forbes. January 21, 2013
    • "If a picture paints a thousand words, then Tumblr is thegreatest story-telling medium available..."  - Hypebeast
    • What is Tumblr?
    • A Tumblr for Everything Tumblr powers the most creatively dynamic sites anywhere, spanning virtually every passion on the planet#cars
    • A Tumblr for Everything Tumblr powers the most creatively dynamic sites anywhere, spanning virtually every passion on the planet#food
    • A Tumblr for Everything Tumblr powers the most creatively dynamic sites anywhere, spanning virtually every passion on the planet#fashion
    • A Tumblr for Everything Tumblr powers the most creatively dynamic sites anywhere, spanning virtually every passion on the planet#art
    • A Tumblr for Everything Tumblr powers the most creatively dynamic sites anywhere, spanning virtually every passion on the planet#tv
    • A Tumblr for Everything Tumblr powers the most creatively dynamic sites anywhere, spanning virtually every passion on the planet#sports
    • A Tumblr for Everything Tumblr powers the most creatively dynamic sites anywhere, spanning virtually every passion on the planet#shopping
    • A Tumblr for Everything Tumblr powers the most creatively dynamic sites anywhere, spanning virtually every passion on the planet#anything
    • If There’s a Passion For It,There’s a Tumblr Blog For It.
    • But is it a... blogging tool? social network?content distribution plaform? 
    • Yes. 
    • The World’s Greatest CreatorsThe easiest way to share amazing content, Tumblr has grown into the greatest community of creators, curators and consumers in the world.
    • What Makes Tumblr Special? 
    • Post anything.Tumblr’s not just another social network. It can be a hub for all of your social activity. You’re not limited to one type of media. Push your photos, blog posts, audio and more to your Tumblr.
    • Customize everything.Tumblr’s all about creativity. Not just in the content, but in your blog presence. A Tumblr theme is almost as customizable as a full website. We don’t keep you in a box.
    • Make Your Mark On The Web.You can choose one of over 1,500 dynamic themes or create a custom solution by easily leveraging HTML and our API.
    • FollowWhat Makes Tumblr REALLY Special? 
    • The Two Sides of Tumblr from89.tumblr.com
    • The Two Sides of Tumblr www.tumblr.com/dashboard
    • The FollowEvery Tumblr blog can be followed by any of the millions of members in the Tumblr community. It’s as simple as clicking the follow button found on every Tumblr blog. Follow
    • The Magic of Tumblr Unfiltered expression on two sides of the platform Share any type of content you want quickly and easily. blog.warbybarker.com http://tumblr.com/dashboard As you publish, your Your content is unfiltered content is also published seamlessly automatically pushed toto your fully customized the Dashboards of loyalblog on the open Web. followers across the Express yourself Tumblr community who without creative engage and share it with limitation. others.
    • Reach everyone. Tumblr is both the ultimate creative canvas for your blog on the open Web and adynamic media channel for your content to reach millions of creators, curators and consumers who want to follow and engage. blog.warbybarker.com http://tumblr.com/dashboard The open web The Tumblr Dashboard
    • Publishers can publish their content simultaneously to the open Web and to the dashboards of Tumblr followers everywhere. blog.warbybarker.com http://tumblr.com/ http://tumblr.com/ http://tumblr.com/ http://tumblr.com/dashboard http://tumblr.com/ http://tumblr.com/
    • Users can consume unfiltered content from their favorite Tumblr blogs on their dashboards as its being published. http://tumblr.com/dashboard
    • Highlight All Types of Content Beautifully Tumblr allows you to present all types of content and media the way they were meant to be showcased.
    • Magic River ofInternet Awesome!!!http://tumblr.com/dashboard
    • Engagement CentralTumblr’s not just another social network. It can be a hub for all of your social activity. Engage the community to grow your follower base, earn positive feedback and have your content shared throughout the Tumblr universe and all over the web. +
    • It’s all about Notes.On Tumblr, it’s all about Likes and Reblogs, collectively known as Notes. Notes are the ultimategestures of deep engagement with your content and social proof that you are a creator whose content is admired.
    • The Like When you earn a like by a member of the Tumblr community, you are earning a personal endorsement that is seen by everyone visiting your blog post. It’s an invaluable socialsignal of admiration and gratitude that reinforces your reputation as a creator or curator of incredible content. Many tumblr users display their like activity on their own blogs and share these links to facebook.
    • The Reblog Reblogging is the viral socialization of your content taken to an entirely new level. When anyone in the Tumblr community reblogs any of your posts, he/she instantly republishes it to his/her blog and pushes it out to his/her followers. Those followers, in turn, have the opportunity to do the same. And so on and so on. The result is the exponential distribution of your content through various levels and corners of the Tumblr universe, a powerful dynamic that extends the longevity of engagement and the ultimate reach around your content indefinitely.
    • Every post on Tumblr has a Reblog Button http://tumblr.com/dashboard ReblogEvery singlepiece of contentyou share onTumblr is socialby design andinstantlyshareablethroughout theTumblr networkand beyond.
    • This powerful built-in signal booster means that content on Tumblr goes viral constantly. Reblog
    • Rebloghttp://www.tumblr.com/reblog/5192496821/?redirect_to+www.eyescreamsunday.com Reblogs are posted instantly to the user’s Tumblr and delivered directly to Dashboard of every single follower of that user. Reblogging provides the community with the opportunity to re- contextualize original content and spread the word.
    • unikus reblogged your photo post: “Rainborough II” byhifry liked your photo post: “Rainborough II” by Aakashhaleysblueeyes reblogged your photo post: “RainboroughII” by Aakashscrewyouplato liked your photo post: “Rainborough II” bywillmk reblogged your photo post: “Rainborough II” bytitus-andonicus reblogged your photo post: “Rainboroukelsowelso reblogged your photo post: “Rainborough II”hyped-up-teacup reblogged your photo post: “Rainbsinbandera reblogged your photo post: “Rainborough II”sinbandera liked your photo post: “Rainborough II”psalms27 liked your photo post: “Rainborough II” byfeelthebassinyourheart liked your photo post: “Rainunikus reblogged your photo post: “Rainborough II”
    • unikus reblogged your photo post: “Rainborough II” byhifry liked your photo post: “Rainborough II” by Aakashhaleysblueeyes reblogged your photo post: “RainboroughII” by Aakashscrewyouplato liked your photo post: “Rainborough II” bywillmk reblogged your photo post: “Rainborough II” bytitus-andonicus reblogged your photo post: “Rainboroukelsowelso reblogged your photo post: “Rainborough II”hyped-up-teacup reblogged your photo post: “Rainbsinbandera reblogged your photo post: “Rainborough II”sinbandera liked your photo post: “Rainborough II”psalms27 liked your photo post: “Rainborough II” byfeelthebassinyourheart liked your photo post: “Rainunikus reblogged your photo post: “Rainborough II”
    • Posts spreads from one Tumblr to the next
    • Tumblr Is Home ToThe Most PassionateCommunities on Earth  
    • “We’ve seen similar volumes of conversations on Tumblr (to that of Twitter) and in some cases increasedvolumes of conversations in certain categories.” - Hayes Davis CEO, Union Metrics in an interview with Business Insider
    • Insane Engagement  Users spent over 2 , 1 0 0, 0 0 0, 0 0 0 minutes on Tumblr in 2012. That is more than 3,995 years worth of time. And more than time spent on Twitter (1.8B minutes), Pinterest (1.3B minutes) or Blogger (816.1M minutes).Source: Nielsen Twitter (1.8B minutes), Pinterest (1.3B minutes) or Blogger (816.1M minutes).
    • The Longevity of Engagement Around Content on Tumblr is Unmatched Post originally published on 1/11/12. During the week ending 1/13/13 it received: 2,157 reblogs 505 likes Amazing organic engagement persists over one year later!
    • TumblrBy The Numbers
    • 90 170 84 Million+ Tumblr blogs Million+ monthly uniques Million+ new posts everyday (65 million U.S.) (800/sec) 1 8 , 7 2 3, 5 3 5, 5 6 9 Monthly page viewsSource: Quantcast,Google Analytics
    • Number10in the U.S. Quantcast
    • Source: Quantcast
    • Powerful in Mobile Android & iOS 43 Million+ visits 814 Million+ pageviews Source: Quantcast
    • 1 2 8,5 6 3New users yesterday CONFIDENTIAL
    • Insane Engagement The average Tumblr user spends 1 hour and 38 minutes on the site per month, second only to Facebook. And unlike Facebook - the only thing to do on Tumblr is to consume content. There are no games. No chat. The time spent on Tumblr is time spent consuming your content. 14.9 29.8 minutes pageviews per visitor online per visit Twitter = 4.8 Twitter = 6.1 Pinterest = 9.3 Pinterest = 13.2Source: Statista, Comscore
    • 2nd 65% largest U.S. social networking site via PC YOY % Growth in total PC minutes Based on Total Minutes Based on Total MinutesSource: Statista, Comscore
    • Searching for ‘Blog’ Now Means Searching for ‘Tumblr’ - The Atlantic Wire, Jan 2, 2013
    • Demographics Gender Age 54% 46% 35-49 18-34 23% Female Male 44% 50+ 13% 13-17 18%Source: Quantcast
    • Top 5 countriesUnited States Brazil Canada Other64 million uniques 11 million uniques 7 million uniques UK Australia 8 million 3.5 million uniques uniquesNetwork Total170 million uniques Quantcast
    • Where our users are posting from Jan 2012
    • How their posts travel Jan 2012
    • Sponsored Program
    • “You’ve already seen our ad unit. It’s the Tumblr post.” - David Karp
    • Feature your posts. Te
    • Highlight your blog.
    • http://tumblr.com/dashboard
    • http://tumblr.com/dashboard
    • Tumblr Radar: 120Million+ Daily Impressions. Sold in 5% increments per day.The Tumblr Radar serves as our collective consciousness, showcasing some of the best posts on Tumblr to every single person on the Dashboard that day. Radar posts get millions of impressions, score thousands of notes, and inspire legions of new followers. http://tumblr.com/dashboard
    • http://tumblr.com/spotlight/funny
    • 9,252 Notes56,779 Notes 3,006 Notes 18,815 Notes 7,691 Notes welcometothebathtub vh1 2,596 Notes puma reesespuffscereal 47,562 Notes adidasfootball 65,982 Notes12,519 Notes 47,336 Notes 7,315 Notes mtvtrackemkillem americanapparel calvinklein ralphlauren
    • Key Metrics of Performance Impressions + Follow Like Reblog Guaranteed Grow a dedicated A powerful signal of The ultimate social premium following of social admiration and gesture towardsexposure to your influencers and approval that will extending the reach ofcreative content users who have always live with your your content and makingby an audience opted-in to see content posts and it go viral. Reblogs of millions your content as provide social proof amplify your content you publish it around your brand throughout the Tumblr universe and beyond.
    • http://tumblr.com/analytics/ Tumblr analytics Our Dashboard analytics tool was designed to help brands measure success and improve content strategy via detailed metrics that show your blog’s impact and overall reach within the Dashboard. You can see which posts are performing best, and compare your blog’s performance to competitors on the platform. •This is a tool available only to advertisers on Tumblr •Specific dates can be set to track individual campaigns •All Data is Exportable to CSV
    • http://unionmetrics.com Union Metrics is Tumblr’s preferred analytics provider built on full-fidelity Tumblr firehose of data. The data is fully licensed from Gnip and includes more than 100 million public data events per day from Tumblr including all posts, reblogs and likes. The tool provides engagement on metrics for both blogs and keyword- based topics on Tumblr. Union Metrics provides marketers with the ability to: •Identify influencers and brand advocates •Analyze content effectiveness •Analyze tagging strategy •Competitive benchmarks
    • Identify Reblog NetworksUnion Metrics provides virality insight with in-depth post engagementanalysis, including interactions over time and amplification trends.The “reblog tree” visualization shows precisely how a post spreadsthrough the vast Tumblr network.
    • Brand Creativity on Tumblr Keep up with the latest by following: BRANDS.TUMBLR.COM CONFIDENTIAL