Percolate's Noah Brier presents The Evolution of Social Content at the #SPEAKEASY #CMAD event

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The endless information ‘stream’ which has proliferated across social channels means that no one thing defines a brand anymore. Social platforms are mirrors reflecting consumer attention in real time, …

The endless information ‘stream’ which has proliferated across social channels means that no one thing defines a brand anymore. Social platforms are mirrors reflecting consumer attention in real time, and good content lives at the intersection of brand message and cultural relevance.

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  • 1. The Evolution ofSocial Content Noah Brier
  • 2. Hi.
  • 3. I’m Noah.
  • 4. Percolate is atechnology platformthat helps brandscreate content atsocial scale.
  • 5. Our three principles SYSTEMATIZE INSPIRE EVOLVEPercolate institutionalizes Percolate is the only software Percolate learns from your content strategy by that doesn’t assume you know every reaction andbuilding it into the system. what you want to say. gets better over time.
  • 6. The Evolution ofSocial Content
  • 7. The Evolution ofSocial ContentOr what a differencefour years makes
  • 8. Let’s rewind to 2009
  • 9. 150 million users and growing
  • 10. 6 million users ...
  • 11. And still rocking bubble letters
  • 12. Kevin Systrom isstill at Google
  • 13. BenSilbermannis“tinkering”
  • 14. So, what’s changed?
  • 15. So, what’s changed?And what have welearned from it?
  • 16. 1 It’s not zero-sum
  • 17. TwitterORFacebook
  • 18. TwitterOR ANDFacebookOR ANDInstagramOR ANDTumblrOR ANDPinterest
  • 19. 2Customerserviceis a smallcomponent
  • 20. Timeline showed usbrand is bigger
  • 21. 3The need forcontent keepsincreasing
  • 22. 4The pros aredoing better
  • 23. 5Global is theonly way
  • 24. 6The owned/paidrelationship hasbeen defined
  • 25. From: Puppy Brand™ Puppies! Buy Space Fill Space
  • 26. To: Create Promote Publish
  • 27. 7The FacebookIPO made socialserious business
  • 28. 8We’ve settledon the stream
  • 29. This wasn’talways a given.
  • 30. Takeaways
  • 31. Constant nature of thestream means no onething defines the brand
  • 32. Social platforms reflectour attention
  • 33. Good content lives at theintersection of brandmessage and culturalrelevance
  • 34. Awesome. Thanks.Questions? Comments? Noah Brier