Pepsi NEXT & TaskRabbit from Kristin Maverick at Percolate's #SPEAKEASY #CMAD

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To introduce Pepsi NEXT on digital channels, the Barbarian Group partnered with an up-and-coming startup called TaskRabbit, an online marketplace for users to outsource their simple errands and tasks to local trustworthy people. Select contest winners outsourced their errands/tasks for an hour and spent their newfound extra time sampling Pepsi’s new low-sugar product.

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Pepsi NEXT & TaskRabbit from Kristin Maverick at Percolate's #SPEAKEASY #CMAD

  1. 1. PEPSI NEXT & TASKRABBIT Community Sampling Through New Partnerships 1Monday, January 28, 13
  2. 2. HI! I’M KRISTIN MAVERICK FROM THE BARBARIAN GROUP. @KMAVERICK 2Monday, January 28, 13
  3. 3. PEPSI NEXT: THE START 3Monday, January 28, 13
  4. 4. 4Monday, January 28, 13
  5. 5. FAN REACTIONS EXTENDED THE CONVERSATION ON SOCIAL Throughout the campaign’s run, we shared our favorite winner photos and stories to Twitter and Facebook. Following the campaign, a Facebook album showcased the number of ways people enjoyed Pepsi NEXT. 5Monday, January 28, 13
  6. 6. WINNERS SHARED THEIR EXCITEMENT ON FACEBOOK AND TWITTER BACK WITH US 200 people shared the Extra Hour to social media directly from the entry page, and a number of winners shared the experience on their social media pages and ours. 6Monday, January 28, 13
  7. 7. WHAT’S NEXT? Fan Submitted Pepsi NEXT “Unbelievable” content from Unbelievable Pepsi NEXT photos dedicated blogs and media sites Party Pinterest Contest 7Monday, January 28, 13
  8. 8. THANK YOU! 8Monday, January 28, 13

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