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Building Community with American Express OPEN
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Building Community with American Express OPEN

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Presentation by Adam Sandler

Presentation by Adam Sandler

Published in Marketing
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Transcript

  • 1. Adam Sandler | @FakeAdamSandler
  • 2. “Beta”“Classic” 2
  • 3. Developing a Strategy 3
  • 4. Community Social Network 4
  • 5. Community Social Network Your Purpose 5
  • 6. Define the PurposeTo develop a thriving, healthy communityfor OPEN Forum, the largest interactivecollection of entrepreneurial wisdom onthe web, by managing and focusing onengagement, endorsement, and loyalty. 6
  • 7. Define the PurposeTo develop a thriving, healthy communityfor OPEN Forum, the largest interactivecollection of entrepreneurial wisdom onthe web, by managing and focusing onengagement, endorsement, and loyalty. 7
  • 8. Reverse Engineer the Purpose Into a PlanConceptWhat do I want my community to do? Key Performance Indicator How do I quantify my concept? Strategy How do I increase my KPI? Tactics What are the actionable components of my strategy? 8
  • 9. Our Practices 9
  • 10. Seeding the Community is all about engineering 10
  • 11. Use the tone members should use 11
  • 12. Seed the best content 12
  • 13. Motivate members by recognizing influenceHighlightingtypical membersamong knownexperts Surfacing content and contributions of members 13
  • 14. Eliminating the distinction between on-domain & off-domainAt our first OPEN Forum event, we asked friends and prospective community members to come listen to Chris Anderson speak 14
  • 15. Thank You! Visit us at: http://beta.OPENForum.com @OPENForumAdam Sandler | Adam.Sandler@aexp.com