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The Art Of Marketing Conference Notes
 

The Art Of Marketing Conference Notes

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Notes from the Art of Marketing Conference 2010, Toronto, Canada

Notes from the Art of Marketing Conference 2010, Toronto, Canada

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    The Art Of Marketing Conference Notes The Art Of Marketing Conference Notes Presentation Transcript

    • Canada’s Marketing & Innovation Conference Presented by Liliana Ragbir, Pepper Advertising – www.peppertt.com
    • Mitch Joel on Digital Marketing & Social Media
    • Fact or Fiction? If Facebook were a country, it would have the 4th largest population in the world after China, India and USA.
    • Seth Godin on Leadership & Creativity
    • Are you a genius?
        • The difference between genius and stupidity is that genius has its limits. --- Albert Einstein
      • If you're not a genius,
      • then who is?
    • What Genius Does
      • It's not that I'm so smart, it's just that I stay with problems longer. --- Albert Einstein
        • A genius solves a problem in a way no one else could. A genius gives the world something it didn't know was missing. A genius looks a problem with fresh eyes. A genius changes the rules.
        • Example – Post-it notes, chocolate mixed with peanut butter (actually, chocolate mixed with anything)
    • Second Chance
        • Like Einstein, we can also work on problems longer. We can find help, which is much easier in today's interconnected world with a wealth of online information. We can then come up with our own solutions.
      • Are you a genius?
        • When Seth asked near the end of his session, the entire audience stood up. We were immodest about our brilliance, but we felt uplifted. How about you?
    • Just what is a Linchpin?
        • Linchpins are people who invent, lead, connect others, make things happen and create order out of chaos. They delight and challenge their customers and peers . They love their work , pour their best selves into it, and turn each day into a kind or art . Linchpins are the essential building blocks of great organizations .
      • Are you a linchpin?
    • Read the book!
    • Sally Hogshead on Persuasion & Influence
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    • James Othmer on Advertising & Branding
    • Max Lenderman on Branding & Experiential Marketing
    • How Print can become Experiential
    • How Print can become Experiential
    • EXPERIENTIAL MARKETING
        • campaigns should clearly deliver a meaningful benefit to the consumer
        • will be predicated on one-­on-­one personal interaction
    • EXPERIENTIAL MARKETING
        • will be authentic. This will mobilize the marketplace
        • is based on engaging people in memorable ways
    • EXPERIENTIAL MARKETING
        • will empower the individual consumer and unleash the power of grassroots evangelism
        • will deliver relevant communication to consumers only where and when they are most responsive to them
    • EXPERIENTIAL MARKETING
        • succeeds using innovative approaches and tactics to reach out to consumers in creative and compelling ways
        • will make — or break — the brands of the future.
    • Dan Heath on Strategy & Communications
    • The Money Quotes… “ We can say this much with confidence: When change works, it tends to follow a pattern. The people who change have clear direction, ample motivation, and a supportive environment.”
    • “ Ultimately, all change efforts boil down to the same mission: Can you get people to start behaving in a new way?”
    • “ Kotter and Cohen observed that, in almost all successful change efforts, the sequence of change is not, but rather ANALYZE THINK CHANGE SEE FEEL CHANGE” !
    • “ If you want a reluctant Elephant to get moving, you need to shrink the change.
    • Change isn’t an event; it’s a process.
    • Summary
        • How are you going to spread your story and connect?
        • Are you indispensable?
        • How do you fascinate people?
        • Why are some brands winning and some losing?
        • Is the experience the message or the people ?
        • Why is change so hard?
        • Are you ready for the social media revolution?
    • Sources & References