• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
How to Measure your Marketing Investments,  2013 Workshop on Marketing ROI
 

How to Measure your Marketing Investments, 2013 Workshop on Marketing ROI

on

  • 472 views

Marketing ROI or ROMI (Return on Marketing Investments) Workshop slides ...

Marketing ROI or ROMI (Return on Marketing Investments) Workshop slides

How to Measure Your Marketing Investments
Speakers:
Rhea Allen, President | CEO, Peppershock Media
Trevor Gunstream, CPA | Partner, The Nichols Accounting Group P.C.

How do we identify, measure and justify the marketing, advertising and sales promotions to maximize outcomes to improve bottom line growth? Return on your marketing & business development investment; discover marketing tactics that create results for your company. Attendees will receive a FREE analysis tool and be entered for a chance to win an iPad mini.

Key take-a-ways:
Comprehensive tactics
Sample Performance Metrics
Successful campaign examples
An understanding of how to measure your ROMI
Training on ROMI analysis tool

www.Peppershock.com | 208.461.5070 |

Statistics

Views

Total Views
472
Views on SlideShare
445
Embed Views
27

Actions

Likes
1
Downloads
3
Comments
0

2 Embeds 27

http://www.peppershock.com 25
http://feeds.feedburner.com 2

Accessibility

Categories

Upload Details

Uploaded via SlideShare as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    How to Measure your Marketing Investments,  2013 Workshop on Marketing ROI How to Measure your Marketing Investments, 2013 Workshop on Marketing ROI Presentation Transcript

    • May 22, 2013 11:00 A.M. – 1:30 P.M.(15 min. break @12:15pm)Presenters:Peppershock Media-- Rhea AllenNichols Accounting-- Trever Gunstream, Jennifer DeroinWith Special Guests:Meeting Systems, Inc-- Kristin MuchowNampa Chamber of Commerce-- Dawn CallahamThank you to Port of Subs!Please silence your cell phone.
    • IntroductionsPlanning and managing meetings, conferences,incentive travel programs, trade shows, and events.
    • IntroductionsThe Nampa Chamber of Commerce is the best connecteddynamic business organization in the area. Established in 1892,the chamber is represented by more than 550 businesses of allsizes.
    • IntroductionsTrevor Gunstream, CPAPartner,The Nichols Accounting Group P.C.Jennifer DeroinDirector of Business DevelopmentThe Nichols Accounting Group P.C.
    • Rhea Allen, M.B.A.Integrative Marketing SpecialistPresident/CEO, Peppershock Mediarhea@peppershock.com | Twitter: @Peppershock208.461.5070 | www.peppershock.comPeppershock Media, a hybrid agency.Fresh Marketing Strategy + Creative Production Services.Campaign Planning | HD Video Production | Graphic Design | Advertising ServicesSpeaker Demo VideoIntroductions
    • Brief Overview on ROIHow to Measure yourMarketing Investmentshttp://www.youtube.com/watch?v=1vRx5TYTmYs
    • Marketing StrategyHow to Measure yourMarketing Investments• Marketing or Campaign Plan• Setting Goals & Objectives• Marketing Budget• Media Mix, Marketing ChannelsIdentified• Determining what success will looklike• Determine measurement strategyand tactics• Timeline• Course corrections along the way• Results
    • Marketing StrategyHow to Measure yourMarketing Investments• Examples of Performance Metrics to Utilize• Past Results• Industry Averages• Behavior Based; ie. # of hits on site, callsreceived, # of complaints• Cost Based; conversion rate, cost peracquisition• Based on Brand Variables ie. customersatisfaction, brand awareness and brandloyalty assessed through surveys andfeedback tools• Draw on comparisons• Hybrid combination of all the above
    • Recognizing Performance Measurement ChallengesHow to Measure yourMarketing Investments• Inability to tie marketing efforts tooutcomes or results• Lack of analytics expertise• Lack of time or resources• Poor tools• Inconsistent analytics approach• Unreliable or broken data• Volatile, moving targets to measure• Overwhelming to keep up• No set standards
    • Social Media Connection to Revenue GenerationHow to Measure yourMarketing Investments
    • Social Media MeasurementHow to Measure yourMarketing InvestmentsThe volatility of social or digital onlinemarketing data and the rate of changemean that tried-and-true measurementmethods are no longer cutting it.Old rules don’t apply!
    • How to Measure yourMarketing InvestmentsSocial Media Measurement2012, more than 80%* of the world’sonline population uses social media!*comScore5
    • Social Media Connection to Revenue GenerationHow to Measure yourMarketing Investments• Revenue generation is only onebenefit of social media and its mainbusiness value is to deepenrelationships with customers andcommunity• Social media has become a criticalinput to business decisions and tobusiness cases
    • 7 Tips: To Use Social Media to Drive Traffic to Your SiteHow to Measure yourMarketing Investments
    • m-commerceHow to Measure yourMarketing Investments• Have you optimized your e-mails forreading on smartphones?• Are you getting into Facebook news feeds?• Do you have a mobile paid search strategy?• The smartphone is the key to your future. Or as eBayCEO John Donahoe put it, “Led by mobile, a commercerevolution is under way.”**http://www.internetretailer.com/commentary/2013/04/01/smartphones-are-spearheading-commerce-revolutionBy 2017 there will be 222.4 millionsmartphone users, 67.8% of the U.S.population.*
    • Hard vs. Soft BenefitsHow to Measure yourMarketing Investments
    • Hard vs. Soft BenefitsHow to Measure yourMarketing Investments• Stories or Anecdotes, proofof purchase!• Correlations, web traffic vs.digital ad click-thrus• A/B Testing• Links & Tagging, ShortenedURLS, QR codes• Integrated Analytics,Insights• eCommerce ormCommerce Conversions
    • Case StudiesHow to Measure yourMarketing InvestmentsCanyon County FairIdaho Center Auto MallBlue Cross of Idaho; Green from BlueBlue Cross of Idaho; Hawaii Game Getaway
    • How to Measure yourMarketing Investments• Automate what you hate!• Make measurement and analysis of yourmarketing goals and objectives a regularpart of your weekly routine.• Continue to identify what success lookslike.Rhea’s ROI Tips and Treasures
    • How to Measure yourMarketing InvestmentsGR8 = Review, Revise,Repeat Raving Results &Returns on Your MarketingInvestments to RaiseRevenue GREATLY!Rhea’s ROI Tips and Treasures
    • QuestionsRhea Allen, M.B.A.Integrative Marketing SpecialistPresident/CEO, Peppershock Mediarhea@peppershock.com | Twitter: @Peppershock | 208.461.5070www.peppershock.comPeppershock Media, a hybrid agency.Fresh Marketing Strategy + Creative Production Services.Campaign Planning | HD Video Production | Graphic Design | Advertising ServicesSpeaker Demo VideoTHANK YOU!Trevor Gunstream, CPA | PartnerThe Nichols Accounting Group P.C.208-442-0188ClientCare@NicholsAccounting.comJennifer Deroin | Director of Biz DevThe Nichols Accounting Group P.C.208-442-0188jennifer@nicholsaccounting.com