Social Media Signals

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Social Media Signals

  1. 1. Social Media Signals Presented by: Kristopher B. JonesFounder & CEO, KBJ Capital
  2. 2. About Kris• Founder & Former CEO / President of Pepperjam; Sold to GSI Commerce / eBay (NASDAQ – EBAY)• CEO of KBJ Capital – Advise & manage early stage technology investments (Highligher.com, Yumm, APPEK, VigLink, etc.)• CEO of KBJ portfolio company ReferLocal.com - Helping traditional media take on Groupon, Angie’s List, and Craig’s List• Best-selling author of SEO Visual Blueprint - Book signing tomorrow morning at 9:45am @krisjonescom facebook.com/krisjonescom
  3. 3. Why care about social?• Reputation management (think SEO) - push out negative reviews, manage brand, etc.• Increasing integration / influence of social in real-time search results..organic SERP’s• More and more consumers are looking to social networks (versus search engines)• Your “Klout” score may end up more important than link authority over time• This is the year your Grandma joined Facebook; Facebook has over 800 million members and growing @krisjonescom facebook.com/krisjonescom
  4. 4. Social Media Influence• Having a Facebook and Twitter account isn’t enough• You need to engage and be engaged to move the needle in search rankings and influence• All of the entities attempting to measure social media signals are fixated on influence• Social media influence will continue to grow in importance in nearly all relevant elements of search ranking @krisjonescom facebook.com/krisjonescom
  5. 5. Social Media SignalsLarry and Sergey’s Doctoral Dissertation Revisited?• Seems a lot like what Google leveraged about links – relevance through link authority (Pagerank)• Search engines continue to look for QUALITY signals• Quantity of social interactions - easy to game; will be less important as algorithms analyzing social media signals become more sophisticated• Quality of social interactions - will become increasingly more important over time; think human, real, substantive engagements with important people @krisjonescom facebook.com/krisjonescom
  6. 6. What is Klout?A closer look at one leading algorithmic scorer in thesocial influence game• Your “Klout” score is a measure of your social media influence Get your score at http://www.klout.com• There are three primary drivers of your overall Klout Score - True Reach: How many people you influence - Amplification: How much you influence them - Network Impact: The influence of your network @krisjonescom facebook.com/krisjonescom
  7. 7. A Closer Look at Klout•“True Reach” - Measures the number of people you influence - Focuses on people that engage with your content - Looks at how people respond to your content - Filters out spam and bots - Quantity is tempered by quality @krisjonescom facebook.com/krisjonescom
  8. 8. A Closer Look at Klout•“Amplification” - Measures how much you influence people - Looks at when you post a message, how many people respond to it or spread it further? - If people often act upon your content you have a high Amplification score. @krisjonescom facebook.com/krisjonescom
  9. 9. A Closer Look at Klout•“Network” - Measures the influence of the people in your true reach - Looks at how often do top Influencers share and respond to your content? - The more interaction top influencers have with your content the higher your Network score @krisjonescom facebook.com/krisjonescom
  10. 10. Five Tips to Influence Your Klout(1) Be real and authentic!(2) Get influencial Tweeters / Facebookers to share your content (links)(3) Engage strategically with influencers with high Klout scores and share interesting contest / be first to share and engage(4) Prune your followers / friends(5) Focus on your niche @krisjonescom facebook.com/krisjonescom
  11. 11. Gaming Your Social Media Influence• Integrate your FB and Twitter feeds - http://apps.facebook.com/twitter/• Follow people actively in your field by leveraging http://www.twitter.com/search• Automate the Twitter follow process using http://www.tweetadder.com• Share / Retweet thoughtfully and frequently• Engage – it’s all about social engagement and building your social media authority @krisjonescom facebook.com/krisjonescom
  12. 12. Questions…Want some Klout?• Follow and interact with me on Twitter - @krisjonescom• Follow and interact with me on Facebook - /krisjonescom• See you tomorrow morning at 9:45am @krisjonescom facebook.com/krisjonescom

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