Low Risk Link Portfolio Expansion Strategies


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Low Risk Link Portfolio Expansion Strategies for Search Engine Optimization (SEO) by best-selling author Kristopher B. Jones, Chairman, Internet Marketing Ninjas.

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Low Risk Link Portfolio Expansion Strategies

  1. 1. Low Risk Link PortfolioExpansion StrategiesPresented by:Kristopher B. JonesChairman, Internet Marketing Ninjas
  2. 2. About Kris• Founder and Former President & CEOof Pepperjam – Sold to GSI / eBay• Chairman of Internet Marketing Ninjas• Managing Partner of KBJ Capital• Best-selling author of SEO VisualBlueprint (In stores / on Web now!)
  3. 3. All Links Aren’t Equal• Risk versus Reward• Quality versus Quantity• Natural versus Unnatural• Manual (Guest Blogging, Requests)versus Automated (Widgets, Contests)• Investment versus No Investment
  4. 4. Be Original; Get Creative• Gary Vaynerchuck “One Interview aDay for a Year”• SEOmoz White Board Friday’s• Pepperjam Meet the Pepperjammers• Pocono Raceway CEO “Turn theTables” Interview Series
  5. 5. Get Social• Social signals are becoming increasinglyimportant• Follow influencers / Influence Influencers• Your CEO should tweet• Your CEO should have a Facebook Business Page• You should tweet / Facebook• Your staff should tweet / Facebook• Make ALL of your content sharable!
  6. 6. Content Marketing(HINT: Stop Selling and Start Adding Value)• Infographics – make complex ideas ortopics easy and visual• Education Research – Produce contentthat adds value or / challengesadvances thinking• Top 10 Lists / Use lots of statistics (Didyou know? content)
  7. 7. Guest Blogging• Build up your authority- Start your own blog- Speak at local events, colleges, conferences- Meet other bloggers (meet-ups, conferences)- Grow your social media following• Identify prospective partners- Stay within your niche- Suggest content- Be flexible
  8. 8. Authorship• Blog• Hire a blogger• Hire a subject matter expert writer tobuild out content for your site.• Become the authority in your field• Build your social presence (Klout /Kred) and author authority (new PR?)
  9. 9. Contests
  10. 10. Widgets / Games / Quizes
  11. 11. Speak at Events
  12. 12. Awards and Badgesj
  13. 13. Donate to Charities / Causes
  14. 14. Start a Blog
  15. 15. Structured Citations / Directories• Google+ Local• ReferLocal Business Pages• Yahoo Directory• Best of the Web• Local.com
  16. 16. Scholarships
  17. 17. Sponsor Events / Parties
  18. 18. Tell People about Errors ontheir site – Fix Links• Find broken links in your niche• Find replacement pages from your siteor build content• Reach out to Webmaster and informthem that they have a broken link ontheir site (provide link) and providethem with a substitute.
  19. 19. Press Releases• Buzz = links• Companies on the move are in the news• Important journalists may or may not blogor retweet your press release this time,but next time they see your brand theywill recognize you and maybe profile you• Give bloggers and writers a reason tofollow you and write about you
  20. 20. Academic Articles Promoted to AcademicsElementary School Guide to ComputersHow to Build your own computerHow to keep your kids safe onlineThe History of the CameraThe Father of Modern Computer Science, Alan TuringThe science behind how cleaning chemicals workSir Isaac Newton & the Law of GravitationAviation Legends: The Tuskegee AirmenThe science behind flight.Guide for Students Traveling AbroadA Guide to Wind EnergyLight Energy: The Electromagnetic SpectrumA guide to Solar Energy
  21. 21. Thank you!Let’s stay in touch.Follow me on Twitter – @krisjonescomLike me on Facebook – facebook.com/kbjcapitalConnect with me on LinkedIn – linkedin.com/in/internetceoOn Sale Now – SEO Visual Blue Print 3rdEdition