@krisjonescom
Local Search : Reviews and
Rankings
Presented by:
Kristopher B. Jones
Chairman, Internet Marketing Ninjas
@krisjonescom
About Kris
• Founder of Pepperjam – Sold to eBay
• Chairman of Internet Marketing Ninjas
• Angel Investor at...
@krisjonescom
Why are reviews important?
• Google uses them for purposes of local
search ranking
• Integrated into search ...
@krisjonescom
What Review Sites Matter Most?
(Included on Google Search)
• Google+ Local
• Yelp
• CitySearch
• Yahoo Local...
@krisjonescom
How do reviews play into your
local search ranking?
• Quantity of reviews
• Velocity of Reviews (how often y...
@krisjonescom
What is the first step to generating
lots of reviews?
• Create a Step-By-Step Guide and provide
examples for...
@krisjonescom
What does a step-by-step
guide look like?
SOURCE:
LocalVisibility.com
@krisjonescom
What about sample reviews?
Provide desirable ones if you have them; if not, write
sample reviews of what you...
@krisjonescom
Here are examples of reviews that have been written about Patsy’s
See more reviews like this at https://plus...
@krisjonescom
Top 10 Strategies for Getting
Local Reviews
@krisjonescom
(1) Ask existing raving fans
• First, identify your most enthusiastic
customers and ask them to write a revi...
@krisjonescom
(2) Leverage your existing
social media followers
• Be honest. For instance – “Hey friends – we
are looking ...
@krisjonescom
(3) Run a contest
• Thank your followers for being loyal customers and
fans and encourage them to post comme...
@krisjonescom
NOTE - Be creative with the
types of contests you run, but
don’t go overboard and get in
trouble with Google.
@krisjonescom
(4) E-mail
• Send a dedicated e-mail to current
customers asking if anyone would be
willing to write a revie...
@krisjonescom
(5) Direct Mail
• Include a post card or note in any
mailers you send (including invoices
and marketing mate...
@krisjonescom
(6) Buy Ads
• Buy traffic to your Google+ Local page
(including Google’s internal advertising
systems) to dr...
@krisjonescom
(7) Promote at your POB
• Post a sign or sticker in your place of
business.
• Create an advertisement that d...
@krisjonescom
(8) Promote Reviews on Your
Website
• Place reviews on your site from happy
customers with a link requesting...
@krisjonescom
(9) Have your friends and
family write reviews.
• You certainly don’t only want reviews
from friends and fam...
@krisjonescom
(10) Leverage social media
• Leverage your friends and followers on
Facebook and Twitter.
• Use social media...
@krisjonescom
Conclusion
• Be proactive about getting reviews
• The more you get on a regular basis
the higher you are lik...
@krisjonescom
Let’s stay connected
• Facebook.com/krisjonescom
• Twitter - @krisjonescom
• LinkedIn – linkedin.con/in/inte...
Top 10 Strategies for Getting Local Reviews on Google+ Local
Upcoming SlideShare
Loading in...5
×

Top 10 Strategies for Getting Local Reviews on Google+ Local

243

Published on

This presentation was delivered at PubCon New Orleans in March 2014. Covers why reviews are important to search ranking on Google, what reviews matter most, how do reviews play into your local ranking, what is the first step to getting reviews, and what a step by step guide to getting reviews looks like. This presentation also includes Kris Jones's Top 10 Strategies for Getting Local Reviews.

1 Comment
1 Like
Statistics
Notes
No Downloads
Views
Total Views
243
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
7
Comments
1
Likes
1
Embeds 0
No embeds

No notes for slide

Top 10 Strategies for Getting Local Reviews on Google+ Local

  1. 1. @krisjonescom Local Search : Reviews and Rankings Presented by: Kristopher B. Jones Chairman, Internet Marketing Ninjas
  2. 2. @krisjonescom About Kris • Founder of Pepperjam – Sold to eBay • Chairman of Internet Marketing Ninjas • Angel Investor at KBJ Capital (French Girls App, ReferLocal, Highlighter, VigLink…) • Best-selling author of SEO Visual Blueprint; Author of digital LSEO Book
  3. 3. @krisjonescom Why are reviews important? • Google uses them for purposes of local search ranking • Integrated into search results • Build trust • Generate more clicks • Grab attention; influence behavior • Reviews get shared within G+ circles by reviewers
  4. 4. @krisjonescom What Review Sites Matter Most? (Included on Google Search) • Google+ Local • Yelp • CitySearch • Yahoo Local • Super Pages • Merchant Circle
  5. 5. @krisjonescom How do reviews play into your local search ranking? • Quantity of reviews • Velocity of Reviews (how often you receive reviews) • Quality (i.e. rating, sentiment) of reviews • Reviews on Google+ Local are likely more important than reviews on 3rd party sites like Yelp, CitySearch, Yahoo Local, etc.
  6. 6. @krisjonescom What is the first step to generating lots of reviews? • Create a Step-By-Step Guide and provide examples for prospective reviewers!!! • Walk prospective reviewers through process of each platform you want reviews (If I were you I’d focus mainly on Google+ Local). • Don’t assume prospect has a Google+ account • Provide links and instructions from beginning to end • Provide one or more examples of well written reviews
  7. 7. @krisjonescom What does a step-by-step guide look like?
  8. 8. SOURCE: LocalVisibility.com
  9. 9. @krisjonescom What about sample reviews? Provide desirable ones if you have them; if not, write sample reviews of what you’d like to see.
  10. 10. @krisjonescom Here are examples of reviews that have been written about Patsy’s See more reviews like this at https://plus.google.com/yourname
  11. 11. @krisjonescom Top 10 Strategies for Getting Local Reviews
  12. 12. @krisjonescom (1) Ask existing raving fans • First, identify your most enthusiastic customers and ask them to write a review for you. • Second, provide your step-by-step “how to” guide on exactly what they need to do. • Finally, offer a free dessert or something else of value to show your appreciation for being a raving fan (regardless of writing the review).
  13. 13. @krisjonescom (2) Leverage your existing social media followers • Be honest. For instance – “Hey friends – we are looking to increase our local search rankings on Google. One way to do that is to generate reviews on Google+ from social media followers like YOU. Can you help?” • If a follower agrees provide them w/ your step-by-step guide and follow-up w/ them until they write the review.
  14. 14. @krisjonescom (3) Run a contest • Thank your followers for being loyal customers and fans and encourage them to post comments. • Prompt comments by saying “Enter to win a $100 gift card by telling us what you like most about our business and what we can do to improve.” • Select a winner at random. • However, the gold here is identifying the most enthusiastic commenter’s – the ones that just can’t find anything wrong with your business and asking them to write a more formal review.
  15. 15. @krisjonescom NOTE - Be creative with the types of contests you run, but don’t go overboard and get in trouble with Google.
  16. 16. @krisjonescom (4) E-mail • Send a dedicated e-mail to current customers asking if anyone would be willing to write a review • Include promotion “Want to help us rank higher on Google?” in all future e- mail communications • Link to your step-by-step guide
  17. 17. @krisjonescom (5) Direct Mail • Include a post card or note in any mailers you send (including invoices and marketing materials) to customers or clients • Personalize your ask – Always be honest. • Include your step-by-step guide
  18. 18. @krisjonescom (6) Buy Ads • Buy traffic to your Google+ Local page (including Google’s internal advertising systems) to drive more followers to your page. • Once you have more followers you’ll have a much larger pull of people to get to write reviews.
  19. 19. @krisjonescom (7) Promote at your POB • Post a sign or sticker in your place of business. • Create an advertisement that directs people to your Google+ Local Page to write a review.
  20. 20. @krisjonescom (8) Promote Reviews on Your Website • Place reviews on your site from happy customers with a link requesting others to do reviews (link to your Google+ Local profile page). • Include your step-by-step guide
  21. 21. @krisjonescom (9) Have your friends and family write reviews. • You certainly don’t only want reviews from friends and family but chances are you’ll get positive sentiment and scores from friends and family, which Google loves • Give them your guide!
  22. 22. @krisjonescom (10) Leverage social media • Leverage your friends and followers on Facebook and Twitter. • Use social media to build relationships and add value – sell nothing just give. • Also, don’t be afraid to ask your neighbors and friends from church (literally) for reviews on Google.
  23. 23. @krisjonescom Conclusion • Be proactive about getting reviews • The more you get on a regular basis the higher you are likely to rank on Google • Don’t forget to offer a step-by-step guide with examples to anyone willing to write a review
  24. 24. @krisjonescom Let’s stay connected • Facebook.com/krisjonescom • Twitter - @krisjonescom • LinkedIn – linkedin.con/in/internetceo • Google+ - +kristopherjones • Get a FREE Copy of my digital LSEO book - http://referlocal.com/seobook
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×