This is the full power point presentation I gave at Online Marketing Summit 2012 in San Diego, California. The focus of the presentation was on how businesses can use local tactics to drive new customer leads and create raving fan customers. For instance, I discuss the power of leveraging Facebook Fan Pages to drive interaction with existing and prospective customers, while also using Pages to drive energy and excitement into your brand identity. Facebook Ads is a power tool to generate leads and provides extraordinary targeting capabilities from targeting based on age, sex, geography, and education to interest. I also cover the power of properly setting up daily deals as a way to generate cash flow and prime the pump for new customer acquisition. Google is covered, including the ability to leverage Google Video, Google News, Google Products, and Google Adwords to drive new customer leads and share subject matter expertise.