5. Market
• Italian men
between 35 - 60;
• Internet users that
operate at home
( 5-10 p.m.);
• Professionals;
• People who live
in isolated places.
TAM
196bn €
SAM
10bn €
SOM
100mln €
8. Business model
PROFESSIONALS:
• Book the response;
• Earn 50% of the
question;
• Increase their gain
at least to 80%.
CLIENTS:
• Pay each question;
• Pay depending to
the time required for
the answer;
• Give a score to the
professional.