Organizational Strategy  By Tatjana Apanasevich,  [email_address] 2304 Media Management
Summary <ul><li>Strategy is… </li></ul><ul><li>Vision, Mission, Strategy, Business model </li></ul><ul><li>Lumosity strate...
Strategy is… <ul><ul><li>a generic plan used to specify desired goals of an organization performing in particular business...
Vision, Mission, Strategy, Business model <ul><ul><li>Vision  determines what we want to be, a general idea what we want t...
Lumosity strategy <ul><ul><li>Lumosity.com  vision :  reclaim your brain </li></ul></ul><ul><ul><li>Lumosity.com has creat...
Lumosity strategy statement <ul><li>To become globally recognized and leading neuroscience research platform suggesting on...
Reference <ul><li>Casadesus-Mansanell Ricart. From Strategy to Business Models and onto Tactics </li></ul><ul><li>Collis D...
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Sse strategy lumosity_2011

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Sse strategy lumosity_2011

  1. 1. Organizational Strategy By Tatjana Apanasevich, [email_address] 2304 Media Management
  2. 2. Summary <ul><li>Strategy is… </li></ul><ul><li>Vision, Mission, Strategy, Business model </li></ul><ul><li>Lumosity strategy </li></ul><ul><li>Lumosity strategy statement </li></ul><ul><li>Reference </li></ul>
  3. 3. Strategy is… <ul><ul><li>a generic plan used to specify desired goals of an organization performing in particular business domain that can be reached with the help of its competitive advantage; </li></ul></ul><ul><ul><li>used to specify actions for reaching desired goals and objectives; </li></ul></ul><ul><ul><li>used to determine the business model. </li></ul></ul>
  4. 4. Vision, Mission, Strategy, Business model <ul><ul><li>Vision determines what we want to be, a general idea what we want to achieve </li></ul></ul><ul><ul><li>Mission expresses motivation for being in business and general idea how to achieve vision </li></ul></ul><ul><ul><li>Strategy determines what should be done to achieve objectives and goals (that are steps in achieving vision ) </li></ul></ul><ul><ul><li>The choice of business model is determined by strategy </li></ul></ul>
  5. 5. Lumosity strategy <ul><ul><li>Lumosity.com vision : reclaim your brain </li></ul></ul><ul><ul><li>Lumosity.com has created the most effective online tool for cognitive enhancement using the newest developments in neuroscience. </li></ul></ul><ul><ul><li>Business model : scientific; internet based. </li></ul></ul><ul><ul><li>Strategy : objective – improving brains </li></ul></ul><ul><ul><li>scope – neuroscience, brain training industry, online games </li></ul></ul><ul><ul><li>advantage – attractive prices, financial backing and </li></ul></ul><ul><ul><li>donations, easy to navigate, play and setup </li></ul></ul>
  6. 6. Lumosity strategy statement <ul><li>To become globally recognized and leading neuroscience research platform suggesting online games for cognitive enhancement and personal development by 2016. </li></ul>
  7. 7. Reference <ul><li>Casadesus-Mansanell Ricart. From Strategy to Business Models and onto Tactics </li></ul><ul><li>Collis D.J., Rukstad M.G. Can you Say What Your Strategy Is </li></ul><ul><li>Creating a Mission Statement, Setting Goals and Developing Strategies. http://www.extension.iastate.edu/agdm/wholefarm/html/c5-09.html </li></ul><ul><li>http://www.lumosity.com/about/overview </li></ul><ul><li>http://www.braintraininggames.net/Brain-Training-Games/Lumosity-Brain-Game.html </li></ul>

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