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Sse strategy lumosity_2011

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  • 1. Organizational Strategy By Tatjana Apanasevich, [email_address] 2304 Media Management
  • 2. Summary
    • Strategy is…
    • Vision, Mission, Strategy, Business model
    • Lumosity strategy
    • Lumosity strategy statement
    • Reference
  • 3. Strategy is…
      • a generic plan used to specify desired goals of an organization performing in particular business domain that can be reached with the help of its competitive advantage;
      • used to specify actions for reaching desired goals and objectives;
      • used to determine the business model.
  • 4. Vision, Mission, Strategy, Business model
      • Vision determines what we want to be, a general idea what we want to achieve
      • Mission expresses motivation for being in business and general idea how to achieve vision
      • Strategy determines what should be done to achieve objectives and goals (that are steps in achieving vision )
      • The choice of business model is determined by strategy
  • 5. Lumosity strategy
      • Lumosity.com vision : reclaim your brain
      • Lumosity.com has created the most effective online tool for cognitive enhancement using the newest developments in neuroscience.
      • Business model : scientific; internet based.
      • Strategy : objective – improving brains
      • scope – neuroscience, brain training industry, online games
      • advantage – attractive prices, financial backing and
      • donations, easy to navigate, play and setup
  • 6. Lumosity strategy statement
    • To become globally recognized and leading neuroscience research platform suggesting online games for cognitive enhancement and personal development by 2016.
  • 7. Reference
    • Casadesus-Mansanell Ricart. From Strategy to Business Models and onto Tactics
    • Collis D.J., Rukstad M.G. Can you Say What Your Strategy Is
    • Creating a Mission Statement, Setting Goals and Developing Strategies. http://www.extension.iastate.edu/agdm/wholefarm/html/c5-09.html
    • http://www.lumosity.com/about/overview
    • http://www.braintraininggames.net/Brain-Training-Games/Lumosity-Brain-Game.html