• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Sse gaming steep_group6_a_2011
 

Sse gaming steep_group6_a_2011

on

  • 441 views

 

Statistics

Views

Total Views
441
Views on SlideShare
420
Embed Views
21

Actions

Likes
0
Downloads
3
Comments
0

1 Embed 21

http://www.ssemm.se 21

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Sse gaming steep_group6_a_2011 Sse gaming steep_group6_a_2011 Presentation Transcript

    • STEEP-analysis
      The puzzle of the macroenvironment
      Group 6A
      Media Management 2304
    • Steep-analysis
      Social
      Technological
      Economic
      Environmental
      Political
      Finding opportunities and threats in a new environment
    • GDP-growth rate
      Inflation
      Interest rate
      Unemployment
      Purchasing power
      Labor cost
      Currency exchange rate
      www.netmba.com/strategy/past
      Main economicfactors
    • “Casual games are video games developed for the mass consumer, even those who would not normally regard themselves as a ‘gamer.’”
      http://archives.igda.org/casual/IGDA_Casual_Games_White_Paper_2008.pdf
      CasualGaming Industry
    • Fundamental indicator reveling the tendency of the economic development
      Defines the attractiveness of the economy
      GDP-growth rate describes the business cycle stage
      Indirect effects on casual gaming industry
      Most casual games are “free” and hence GDP is not directly related to casual gaming industry. However, a too low GDP indicates that people can’t purchase the casual game equipment
      GDP-Growth Rate
    • Casualgamingindustry = low-involvementpurchase (high involvementproduct)
      No biginvestments for developing the casual games  inflation/interest rate not influencial
      “Price wars: the price for downloadable PC games decreases, with $6.99 becoming the new industry standard”
      http://www.slideshare.net/alawar/the-state-of-the-casual-
      games-industry-in-2009-market-trends-and-opportunities
      Inflation/Interest Rate
    • With unemploymentspeople play more
      http://stuffunemployedpeoplelike.com/2009/06/02/92-playing-casual-games-until-their-hands-cramp/
      Due to unemployment, peoplehavemore time to play, hence the demandshouldincrease. However, the demand for casual game equipmentshoulddecrease.
      Unemployment
    • Unemploymenteffects the purchasing power
      Severalcasual games are for free demand of basic games should not be effecteddue to lack of income
      Purchasing of extrasshould
      decrease  effecting the
      industry
      With higherpurchasing power,
      peoplecanspendmoremoney
      on casual game equipment
      Purchasing Power
    • Laborcoststands for a majority of total cost in casualgamingindustry
      Industry demandsknowledgable, specialist people
      Shortage of peopleavailable to work in the industry
      http://www.sudesca.org/green-economics/the-games-industry-
      casual-and-serious-reasons-for-continued-growth/
      Since the casualgamingindustry is labor intensive and it requiresspecificknowledge, the industryshould be highlyeffected by the laborcost.
      LaborCost
    • International market
      Products of export
      Extras and equipment is payed with localcurrency and bought on local markets
      Currencyexchange rate effects the industry – revenues, profitability and attractiveness in general
      Currency exchange rate
    • ”Seeing that mostcausal games are free or inexpensive for customers to use, the economicfactorssuch as GDP and interest rates, should not have as muchimpact as in mostotherindustries. However, factorssuch as unemployment rate and laborcost are importanteconomicfactors in the casualgamingindustry”
      Conclusion
    • www.netmba.com/strategy/past
      http://archives.igda.org/casual/IGDA_Casual_Games_White_Paper_2008.pdf
      http://www.slideshare.net/alawar/the-state-of-the-casual-games-industry-in-2009-market-trends-and-opportunities
      http://stuffunemployedpeoplelike.com/2009/06/02/92-playing-casual-games-until-their-hands-cramp/
      http://www.sudesca.org/green-economics/the-games-industry-casual-and-serious-reasons-for-continued-growth/
      Reference
    • Thank you!