Journalism for a digitalized societyPresentation Transcript
Journalism for a digitalized society
José M. G. de Madariaga
Blogsphere set up
Counter information and alternative journalism.
Some advices for your blogs.
Growing pervasion of the Internet and even greater of the mobile.
Different uses from conceived: Spain, March 13th 2004.
Adaptation of journalism to new audience contexts
Don´t forget the digital gap.
130 million blogs in the world (Technorati).
66% are almost abandoned, 33% at the beginning
Social practice that already was coming developing across other mass media with other technologies (independent or alternative press).
Trackbacks: inverse links
Blogsphere setup (2)
Updating and custimization: Sindication (RSS or ATOM)
Customized anchor site: NetVibes
Social bookmarking: Delicious
32% among 83 surveyed journalist.
Both the managerial convergence and the technological one would suppose two serious obstacles so that the journalism reaches the professional category that a democratic society deserves.
Blogosphere as a digital participatory phenomenon Vs. increasing intellectual poverty and diminishing recognition on the market for the journalists.
The social use of the j-blogs can be understood as a cultural practice that seeks to extend the possibilities of communication within a institutional conditions that limit the diffusion and the access to the information.
Wiki and other social tools.
Alternative and counter information
Peer to Peer nets.
Civic journalism: bet for bringing journalism over to the people.
Open source journalism: application of linux logic to journalism
Ohmynews phenomenon: comercial online media based on citizen reporter contributions.
CurrentTV model: Cable TV based on citizen reporter online contributions.
What about journalists?
Two urgent problems to resolve:
How to achieve that the independent producers get visibility and credibility opposite to the traditional means.
How to achieve that they obtain earnings with their job.
The majority of the journalists aspire to preserve their traditional function of gatekeepers. For many the blogosphere supposes a threat. For others, an opportunity to improve their work.
Three big challenges for the procedures and professional routines: To the sense of the objectivity, the precision, the balance and the impartiality; to their traditional role of gatekeepers; to the responsibility and transparency of their activity.
Advices for blogging
Own server: Wordpress.
Free server: Wordpress, Blogger and many others.
Blogma Manifesto: a good blog is the result of a wise mix of rigour and creativity.
Chose an issue that you really domain and you can publish about it originally and deeply.
Let´s see it through the 4 Internet cardinal poins.
Advices for blogging: Updating
Constancy, stable frecuency and good quality.
We can influence the blogsphere and even the agenda-setting if we use trackbacs and RSS.
Using Delicious we can promote our blog and reinforce the Semantic Web.
Advices for blogging: Multimediality
Easy Content Management System (CMS).
Photographies, Video (embeded from You Tube, for example) and audio.
Present your posts in two levels in order to not saturate the home page.
You can also design yourr posts with dreamweaver to get better aesthetics.
Advices for blogging: Hipertextuality
The correct hypermediality facilitates a comprehensive and deep reading.
Take the advantage of it but avoid saturation.
Remember that the search engines select the websites depending on the popularity supplied by the hyperlinks
Don´t forgett to build a recommended links list and to introduce some descriptive tags for every post in the CMS.
Advices for blogging: Interactivity
It is really important that your blog takes care of the interaction with your readers.
Try to promote the comments and use the trackbacks possibilities.
You can implement different widgets and interactive resources to promote debates, consultations and surveys, f.e.
You can analyze your audience actions through G. Analytics and introduce ads through G. AdSense.