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The Sweet Spot

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Why it takes technology AND people to succeed in the social web.

Why it takes technology AND people to succeed in the social web.

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The Sweet Spot The Sweet Spot Presentation Transcript

  • Finding your Sweet Spot Why it takes Technology AND People to succeed in the Social WebNathaniel HansenEleftherios Hatziioannou
  • What does a customer, marketer and CEOhave in common? Challenges, Innovation, Creativity Self- Actualization Prestige, Status Ego (esteem) Love, Acceptance Social (Belonging) Physical Safety, Economic Security Safety/Security Water, Food, Sleep… Survival Maslow’s Hierarchy of Needs
  • What is it that people love doing?
  • What`s Facebookgot to do with it?
  • How does this impact Marketing and Communications?
  • What happened to my TARGET GROUP?
  • How can I use social media for my business? Sales/ R&D Production Open (Mass Marketing Service Social Customer Innovation Customization Community Prosumer) Commerce/ Service 2.0 Group Buying
  • How can we become a SOCIAL BUSINESS? Sales/Marke R&D Production Open (Mass ting Service Social Customer Innovation Customization Community Prosumer) Commerce/ Service 2.0 Group Buying
  • How can we become a SOCIAL BUSINESS?
  • Is it just another campaign?
  • How can we get there?
  • How can I listen and identify warm leads?
  • How can I use social intel to build my STRATEGY?
  • Which tools can we use to get things done?
  • Why is it important to LEARN/ADAPT?
  • What does it take to be a leader in the social web?
  • Which new roles have emerged?
  • WTF is a SOCIAL MEDIA MANAGER? R&D Prospects PR Customers Marketing Social Media Key Influencers Sales Manager HR Stakeholders Legal Competitors PM
  • Lessons learned #1: Knowledge
  • Lesson learned #2: Simplicity.The name of your CEO Google Search I’m Feeling Lucky
  • Lesson learned #3: Not about the MONEY.
  • Lesson learned #4: CONNECTIONS.
  • “One machinecan do the workof 50 ordinary men.No machine cando the work of oneextraordinary man.”~Elbert Hubbard
  • Tha nk youNathaniel HansenEleftherios Hatziioannou