Why it takes technology AND people to succeed in the social web.

1. Finding your Sweet Spot
Why it takes Technology AND People
to succeed in the Social Web
Nathaniel Hansen
Eleftherios Hatziioannou

2. What does a customer, marketer and CEO
have in common?
Challenges,
Innovation, Creativity Self-
Actualization
Prestige, Status
Ego (esteem)
Love, Acceptance
Social (Belonging)
Physical Safety,
Economic Security
Safety/Security
Water, Food,
Sleep…
Survival
Maslow’s Hierarchy of Needs

3. What is it that people love doing?

4. What`s Facebook
got to do with it?

5. How does this impact Marketing and Communications?

6. What happened to my TARGET GROUP?

7. How can I use social media for my business?
Sales/
R&D Production
Open (Mass Marketing Service
Social Customer
Innovation Customization
Community Prosumer) Commerce/ Service 2.0
Group Buying

8. How can we become a SOCIAL BUSINESS?
Sales/Marke
R&D Production
Open (Mass ting Service
Social Customer
Innovation Customization
Community Prosumer) Commerce/ Service 2.0
Group Buying

9. How can we become a SOCIAL BUSINESS?

10. Is it just another campaign?

11. How can we get there?

12. How can I listen and identify warm leads?

13. How can I use social intel to build my STRATEGY?

14. Which tools can we use to get things done?

15. Why is it important to LEARN/ADAPT?

16. What does it take to be a leader in the social web?

17. Which new roles have emerged?

18. WTF is a SOCIAL MEDIA MANAGER?
R&D Prospects
PR
Customers
Marketing Social
Media Key Influencers
Sales
Manager
HR Stakeholders
Legal Competitors
PM

19. Lessons learned #1: Knowledge

20. Lesson learned #2: Simplicity.
The name of your CEO
Google Search I’m Feeling Lucky

21. Lesson learned #3: Not about the MONEY.

22. Lesson learned #4: CONNECTIONS.

23. “One machine
can do the work
of 50 ordinary men.
No machine can
do the work of one
extraordinary man.”
~Elbert Hubbard

24. Tha nk
you
Nathaniel Hansen
Eleftherios Hatziioannou