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Sports Go Social: 8 Lessons to Learn
 

Sports Go Social: 8 Lessons to Learn

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Read some interesting facts and figures about sports, athletes and fans who have gone digital and learn 8 Lessons from the leaders in this game: ...

Read some interesting facts and figures about sports, athletes and fans who have gone digital and learn 8 Lessons from the leaders in this game:

1. Build Communities
2. Create Dynamic Content
3. Spark Conversations
4. Co-Create/- Curate
5. Dare More
6. Connect The Dots
7. Think Global. Act Local
8. Always Measure

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    Sports Go Social: 8 Lessons to Learn Sports Go Social: 8 Lessons to Learn Presentation Transcript

    • SPORTS GOSOCIAL2013/2014Stuttgart, January 2013
    • The DIGITAL FAN is here...People today are 10 times more likely to check the Internet forbreaking sports news than they are to turn to sports radio.40 % use Facebook/ Twitter, only 13% get their breaking newsfrom TV, 4% from radio. (Source: GMR Marketing)
    • Connected EVERYWHERE.Nearly three quarters of respondents said theyvechecked social media for sports news at a party,nearly 70% during a meal, and 58% said theyvedone so while in the bathroom. (Source: GMR Marketing)
    • Even at THE STADIUM...More than 80% of sports fans monitor socialmedia sites while watching games on TV, andmore than 60% do so while watching liveevents. (Source: KT Tape)
    • No wonder then, that...7 of the 10 most popular places for Facebookusers to check in to during 2012 were sportsvenues. (Source: Mashable)
    • WHAT are fans doing?51% of fans who use the social webfollow teams and leagues, while 46%follow individual players.48% use social networks to access videohighlights, 48% to access written articlesand 35% to access news bits orinterviews. (Source: Perform)
    • Did you know... @kaka @christiano @shaq @kingjames @njr924 out of the 5 Top Followed Athletes on Twitterare soccer players! (Source KT Tape Infographic)
    • EXPERTS SAY... "If you sat in our editorial office and watched how we work nowcompared to four years ago, its not as much about writing news andadding photos with the user almost in a lean-back mode... Now its a different type of engagement where were using the power of the Internet to start the story on the social web. UEFA.coms editorial staff uses Facebook and Twitter to push out stories in strategiccorrespondence with European countries time differences, and letsfans submit questions for players and managers via the official Euro 2012 Facebook page.“ David Farrelly, Head of UEFA.com (Source: Mashable)
    • EXPERTS SAY... “Twitter is a great tool for shrinking this gigantic soccer world into something more manageable that you can follow in real time. One example: Xabi Alonso, a top player for Spain and Real Madrid,just started following me and seems to be very forward-thinking when it comes to social media, so weve gotten to know each other a bit.Thats how I met the guy. Sometimes Ill set up interviews over DM. A lot of barriers have disappeared in recent years when it comes to the ease of connecting.“Grant Wahl, Senior Writer SportsIllustrated(Source: Mashable)
    • WHAT YOU CANLEARN FROMLEADING BRANDS:
    • Watch this video:http://youtu.be/GUEZCxBcM78
    • LESSON TO LEARN(Moving) pictures speak louder than words. Visual and videocontent rules!Here comes everybody: Open the stage for real stories.Co-curate/ co-create content with your community.
    • RB is a publishing empire that also happens tosell beverages. A shining example of a brand-turned-publisher (the future of advertising!)
    • LESSONS TO LEARNRB‘S Content marketing is around and about the product, but it is never directlycorrelated to the drink itself.Red Bull has aligned its brand consistently with extreme sports and action.The Red Bull Media House: An umbrella for Red Bulls massive print, television,online and feature film production. Red Bull provides a portion of its more than5,000 videos and 50,000 photos to users free-of-charge, most of this stuff isprofessionally high-end enough to be network-ready.
    • Coca Cola moves from Creative to ContentExcellence to Content Domination...
    • LESSONS TO LEARNCreate “Ideas” so contagious that they cannot be controlled this is what is called“liquid content” and make it easy to share.Ensure your content is LINKED (company goals, brand values, customer interests)Consumers create more stories and ideas. Provoke conversations and then “Act”and “React” to those conversations 365 days of the year (Dynamic Storytelling).Apply a 70/20/10 Investment principle to creating content (70% low risk, 20%proven content formats and ideas, 10% new and high risk ideas).
    • TAKE IT STEP-BY-STEP...
    • Nike + is more than just a product/ service. It is acause, a movement which was initiated by a brand.People join this movement and connect to other likeminded people.
    • LESSONS TO LEARNNike + is a 100% social product itself. They managed to not only act social, but builtsocial right into their product/ service.Nike + is not about the brand. It´s about them: the athletes and sports enthusiasts.All of a sudden they are not alone. They looked at the athletes need and lifestyleand build a product around this needs.Nike + with all of its features is a real added value ot every athlete. It satisfies manyof the basic human needs (self actualization, social belonging, etc.)
    • LA LIGA (PRIMERA DIVISION) ...LEADS THE WAY.
    • LA LIGA (PRIMERA DIVISION)La Ligas social media dominance shines most is with its biggest stars.Three of the top four sports-related Twitter accounts are from Spanishsoccer - Real Madrid stars Kaka and Cristiano Ronaldo have 10.7 and 9.9million followers, respectively, while the FC Barcelona club account claimsalmost 5.2 million. Last month, Kaka became the first sports figure ever tobreak 10 million followers on the the network. Fellow LigaBBVA starsAndres Iniesta, Cesc Fabregas, Gerard Pique, Carlos Puyol, Xabi Alonsoand David Villa each top one million followers as well.LigaBBVA also has a Klout score of 74, compared to the EPLs score of 70.The German Bundesliga - considered by many the worlds third-bestleague in overall quality of play - has a Klout score of 49.On the Chinese social network Sina Weibo, Spains soccer league has155,000 followers, as well as an additional 106,000 fans on the similarChinese network Ren Ren. (Source: Mashable)
    • LESSONS TO LEARNBecome an ambassador for social media marketing in your niche. Work with yourpartners on doing more both on organizational as well as on the individual level(e.g. start by supporting your testimonials in their social media efforts).Think Global act Local: There is huge potential in building presences on localplatforms in your key regions (e.g. China, India, Brazil, Russia, etc.).Last, but notleast: Continuously measure your influence/ perfomance.
    • 8 LESSONSFOR BRANDSTO LEARN:
    • YOUR DREAM TEAM... BUILD CREATE THINK GLOBAL. SPARKCOMMUNITIES DYNAMIC CONTENT ACT LOCAL. CONVERSATIONSCO-CREATE / DARE MORE CONNECT ALWAYS CO-CURATE (70/20/10) THE DOTS MEASURE
    • THANK YOU.HOW CAN WE HELP YOU? www.peopleizers.com
    • DISCLAIMER ANY USE OR DISTRIBUTION OF THIS CONTENT ORIDEAS IN THIS DOCUMENT IS SUBJECT TO APPROVAL BY PEOPLEIZERS. THANK YOU FOR YOUR UNDERSTANDING!