PEOPLEize - How to succeed in social media by serving basic human needs

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Not a day passes by without using or at least hearing about them: Facebook, Twitter, Youtube have become part of our daily routine and the latest IPO of Linkedin just proves how “hot” this topic is at the moment. Eleftherios is convinced that at the end of the day the social web brings us back to basics: That it`s people`s business! In his presentation he talks about how you can use social media for your brand, he shares his lessons learned as Social Media Manager, Marketer and Human Being and why he believes the humanization of business is the key to success.

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PEOPLEize - How to succeed in social media by serving basic human needs

  1. 1. PEOPLEize - How to succeed in social media by serving basic human needs.Eleftherios HatziioannouHuman BeingOnline Marketing Conference AthensJune 17th, 2011
  2. 2. Maslow’sHierarchyof Needs Nothing has changed: We are HUMAN BEINGS.
  3. 3. It`s MORENothing has changed:It`s MORE than just about your product or than just about your product or We are HUMAN BEINGS. service. service.
  4. 4. Remember the good old CONVERSATION?
  5. 5. It`s happening ONLINE now. In REALTIME and 24/7 – well, and MOBILE!
  6. 6. Communication and Marketing are no ONE WAY STREETS (anymore).
  7. 7. We are moving from target groups to COMMUNITIES again.
  8. 8. May I introduce your FUTURE CUSTOMER!?
  9. 9. R&D Production Sales/Marketing Service Open Mass Social CustomerInnovation Customization Commerce/ Service 2.0Community (Prosumer) Group Buying Social media impact the whole VALUE CHAIN of your business.
  10. 10. R&D Production Sales/Marketing Service Open Mass Social CustomerInnovation Customization Commerce/ Service 2.0Community (the Prosumer) Group Buying Using Social Media along the whole value chain creates the SOCIAL BUSINESS.
  11. 11. Have you heard just about your product or than of Gary Vaynerchuk (WineIt`s MORENothing has changed: Library) yet? We are HUMAN BEINGS. service.
  12. 12. Valuing every single customer isIt`s MORENothing has changed: than just about your product ormandatory in THE THANK YOU economy. We are HUMAN BEINGS. service. (Gary V.)
  13. 13. A journey of a thousand miles starts with one single step. (Confucius)
  14. 14. WIN LEARN/ ADAPT ENTER/ ACT BUILD YOUR STRATEGYLISTEN Social Media engagement is a STEP-BY- STEP approach - more than an one time marketing campaign.
  15. 15. One machine can do the work of 50ordinary men. No machine can do the work of an extraordinary man. (Elbert Hubbard)
  16. 16. Building a HUMAN BRIDGE between the internal and external world of your business.
  17. 17. #1 Add value and simply be helpful #2 Be open and honest #3 Speak their language (insiders vs. outsiders) #4 Listen and be approachable #5 Be like a true friend/ human being #6 Show appreciation and gratitude #7 Talk with them not to them #8 Create a positive atmosphere (humour/ fun) #9 Don`t be afraid of failure and mistakes #10 Lean back and set the stage for themLefti`s 10 Golden Rules of Community Management.
  18. 18. In order to make CHANGE happen take your organization/team by the hand.
  19. 19. The name of your CEOTell the story in a way they understand.
  20. 20. What`s LOVE, pardon, CULTURE got to do with it?
  21. 21. Delivering HAPPINESS like ZAPPOS does.
  22. 22. I wonder what would happen if we stopped focussing on the CRISIS (macro- economics)...
  23. 23. ...and started delivering the best serviceever to our customers/ prospects instead (micro- economics).
  24. 24. THANK YOU. PS: Free hugs after the conference ;)twitter: @ehatziioannouweb: peopleizers.comemail: lefti@peopleizers.com

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