How to make your digital heart beat

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Learn how to build a digital brand. Become a brand among friends. Make your d

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How to make your digital heart beat

  1. 1. HOW TO MAKE YOUR DIGITAL HEART BEATEleftherios Hatziioannou@ehatziioannou
  2. 2. INTERNET OF DATA
  3. 3. YOUINTERNET OF PEOPLE
  4. 4. ativity In novation, Cre Self- Challenges, Actualization ) Ego (esteem tus Prestige, Sta ging) Love, Accep tance S ocial (Belon fety, Physical Sa ty / Security ecurity Economic S Safe Survival , Sleep… Water, FoodWHAT MOTIVATES PEOPLE? #MASLOW
  5. 5. SOCIAL MEDIA EMPOWER HUMAN BEINGS
  6. 6. 1. BECAUSE OF THE #DIGITAL_NATIVES
  7. 7. 2. BECAUSE OF THE #MOBILE_BOOM
  8. 8. @BRIANSOLIS BELIEVES
  9. 9. WE DON‘T HAVETHE CHOICE OFWHETHER WEDO IT OR NOT.THE QUESTIONIS HOW WELLWE WILL DO IT... @EQUALMAN SAYS.
  10. 10. R&D Prospects PR Customers Marketing Sales Your Key Influencers Brand HR Bloggers Legal PM Competitors1. WHO ELSE IS SHAPING YOUR BRAND?
  11. 11. BRAND FIT TARGET GROUP INFLUENCER REACHSELECT THE RIGHT PLATFORMS
  12. 12. 2. HAVE YOU SET THE STAGE FOR THEM?
  13. 13. BRAND FIT TARGET GROUP INFLUENCER REACHTHE #COCACOLA COMMUNITY
  14. 14. #WALMART MOMS
  15. 15. 1. DO YOU LISTEN AT ALL?
  16. 16. SOCIAL BUSINESS INTEL #THESOCIALIZERS
  17. 17. 2. STOP BROADCASTING (ONLY)
  18. 18. BEST PRACTICE: #NUTELLA FACEBOOK POSTS
  19. 19. BEST PRACTICE: #COMCAST TWITTER ACCOUNTS
  20. 20. 1. USE TECHNOLOGY TO TAP INTO THE CROWD
  21. 21. BEST PRACTICE:#P&G CONNECT + DEVELOP
  22. 22. 2. MAKE YOUR CUSTOMER PART OF THE TEAM
  23. 23. BEST PRACTICE:JIVE COLLABORATION
  24. 24. 1. DON`T BE AN EMPTY CAN
  25. 25. BEST PRACTICE:KLM SEAT AND MEET
  26. 26. 2. SHARING IS CARING
  27. 27. 1. CATER TO ALL DEVICES OF YOUR CUSTOMERS
  28. 28. IKEA`S NEW TV SOLUTION
  29. 29. 2. CREATE LIQUID CONTENT
  30. 30. 1. SELLING: YES. HARD SELLING: NO!
  31. 31. 2. SIMPLIFY THE SHOPPING EXPERIENCE
  32. 32. YOUR BRANDGOOD LUCK FOR YOUR ENDEAVOURS!
  33. 33. THE C-SUITE#BURBERRY
  34. 34. “One machinecan do the workof 50 ordinary men.No machine can dothe work of oneextraordinary man.” - Elbert Hubbard
  35. 35. THANKYOULet`s connect:

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