Your SlideShare is downloading. ×
HOW TO MAKE YOUR   DIGITAL HEART BEATEleftherios Hatziioannou@ehatziioannou
INTERNET OF DATA
YOUINTERNET OF PEOPLE
ativity                                       In   novation, Cre               Self-       Challenges,           Actualiza...
SOCIAL MEDIA EMPOWER    HUMAN BEINGS
1. BECAUSE OF THE #DIGITAL_NATIVES
2. BECAUSE OF THE  #MOBILE_BOOM
@BRIANSOLIS BELIEVES
WE DON‘T HAVETHE CHOICE OFWHETHER WEDO IT OR NOT.THE QUESTIONIS HOW WELLWE WILL DO IT...     @EQUALMAN SAYS.
R&D           Prospects      PR                          Customers  Marketing   Sales                Your     Key Influenc...
BRAND FIT     TARGET GROUP      INFLUENCER        REACHSELECT THE RIGHT   PLATFORMS
2. HAVE YOU SET THE STAGE FOR THEM?
BRAND FIT    TARGET GROUP     INFLUENCER       REACHTHE #COCACOLA  COMMUNITY
#WALMART MOMS
1. DO YOU LISTEN AT ALL?
SOCIAL BUSINESS INTEL  #THESOCIALIZERS
2. STOP BROADCASTING        (ONLY)
BEST PRACTICE: #NUTELLA   FACEBOOK POSTS
BEST PRACTICE: #COMCAST   TWITTER ACCOUNTS
1. USE TECHNOLOGY TO TAP     INTO THE CROWD
BEST PRACTICE:#P&G CONNECT + DEVELOP
2. MAKE YOUR CUSTOMER    PART OF THE TEAM
BEST PRACTICE:JIVE COLLABORATION
1. DON`T BE AN EMPTY CAN
BEST PRACTICE:KLM SEAT AND MEET
2. SHARING IS CARING
1. CATER TO ALL DEVICES  OF YOUR CUSTOMERS
IKEA`S NEW TV SOLUTION
2. CREATE LIQUID CONTENT
1. SELLING: YES. HARD     SELLING: NO!
2. SIMPLIFY THE SHOPPING       EXPERIENCE
YOUR      BRANDGOOD LUCK FOR YOUR   ENDEAVOURS!
THE C-SUITE#BURBERRY
“One machinecan do the workof 50 ordinary men.No machine can dothe work of oneextraordinary man.”            - Elbert Hubb...
THANKYOULet`s connect:
How to make your digital heart beat
How to make your digital heart beat
How to make your digital heart beat
How to make your digital heart beat
How to make your digital heart beat
How to make your digital heart beat
How to make your digital heart beat
How to make your digital heart beat
How to make your digital heart beat
How to make your digital heart beat
Upcoming SlideShare
Loading in...5
×

How to make your digital heart beat

1,222

Published on

Learn how to build a digital brand. Become a brand among friends. Make your d

Published in: Business, Technology
0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
1,222
On Slideshare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
0
Comments
0
Likes
2
Embeds 0
No embeds

No notes for slide

Transcript of "How to make your digital heart beat"

  1. 1. HOW TO MAKE YOUR DIGITAL HEART BEATEleftherios Hatziioannou@ehatziioannou
  2. 2. INTERNET OF DATA
  3. 3. YOUINTERNET OF PEOPLE
  4. 4. ativity In novation, Cre Self- Challenges, Actualization ) Ego (esteem tus Prestige, Sta ging) Love, Accep tance S ocial (Belon fety, Physical Sa ty / Security ecurity Economic S Safe Survival , Sleep… Water, FoodWHAT MOTIVATES PEOPLE? #MASLOW
  5. 5. SOCIAL MEDIA EMPOWER HUMAN BEINGS
  6. 6. 1. BECAUSE OF THE #DIGITAL_NATIVES
  7. 7. 2. BECAUSE OF THE #MOBILE_BOOM
  8. 8. @BRIANSOLIS BELIEVES
  9. 9. WE DON‘T HAVETHE CHOICE OFWHETHER WEDO IT OR NOT.THE QUESTIONIS HOW WELLWE WILL DO IT... @EQUALMAN SAYS.
  10. 10. R&D Prospects PR Customers Marketing Sales Your Key Influencers Brand HR Bloggers Legal PM Competitors1. WHO ELSE IS SHAPING YOUR BRAND?
  11. 11. BRAND FIT TARGET GROUP INFLUENCER REACHSELECT THE RIGHT PLATFORMS
  12. 12. 2. HAVE YOU SET THE STAGE FOR THEM?
  13. 13. BRAND FIT TARGET GROUP INFLUENCER REACHTHE #COCACOLA COMMUNITY
  14. 14. #WALMART MOMS
  15. 15. 1. DO YOU LISTEN AT ALL?
  16. 16. SOCIAL BUSINESS INTEL #THESOCIALIZERS
  17. 17. 2. STOP BROADCASTING (ONLY)
  18. 18. BEST PRACTICE: #NUTELLA FACEBOOK POSTS
  19. 19. BEST PRACTICE: #COMCAST TWITTER ACCOUNTS
  20. 20. 1. USE TECHNOLOGY TO TAP INTO THE CROWD
  21. 21. BEST PRACTICE:#P&G CONNECT + DEVELOP
  22. 22. 2. MAKE YOUR CUSTOMER PART OF THE TEAM
  23. 23. BEST PRACTICE:JIVE COLLABORATION
  24. 24. 1. DON`T BE AN EMPTY CAN
  25. 25. BEST PRACTICE:KLM SEAT AND MEET
  26. 26. 2. SHARING IS CARING
  27. 27. 1. CATER TO ALL DEVICES OF YOUR CUSTOMERS
  28. 28. IKEA`S NEW TV SOLUTION
  29. 29. 2. CREATE LIQUID CONTENT
  30. 30. 1. SELLING: YES. HARD SELLING: NO!
  31. 31. 2. SIMPLIFY THE SHOPPING EXPERIENCE
  32. 32. YOUR BRANDGOOD LUCK FOR YOUR ENDEAVOURS!
  33. 33. THE C-SUITE#BURBERRY
  34. 34. “One machinecan do the workof 50 ordinary men.No machine can dothe work of oneextraordinary man.” - Elbert Hubbard
  35. 35. THANKYOULet`s connect:

×