EleftheriosHatziioannou Nathaniel  Hansen
STOP DOUBTING – IT`S REAL!
RELATIONSHIPSCREATE TRANSACTIONS
MEETING TONY HSIEHCEO OF ZAPPOS
GET THERESTEP-BY-STEP!                                 WIN                       LEARN /                       ADAPT      ...
UNDERSTAND YOUROWN BUSINESS FIRST
IT`S A LONG-TERM PROCESS
TAP INTO THEWORLD WIDE MIND
GATHER AND STRUCTURE DATA VIASOCIAL INTELLIGENCE
WHAT DO YOU WANT TO DO INSOCIAL BUSINESS?                             Sales/             Production  R&D                  ...
SELECT PLATFORMSLESS CAN BE MORE             BRAND FIT           TARGET GROUP            INFLUENCER              REACH
#SOCIAL MEDIA POLICY
PASSIONATE TEAMNOT JUST AN AGENCY
NEW ROLES HAVE EMERGEDTHE SOCIAL MEDIA MANAGER          R&D              Prospects      PR                             Cus...
SIZE DOESN`T ALWAYS MATTER#KPIs
USE TOOLS TO SIMPLIFYYOUR WORK/LIFE
ADJUST MESSAGETO WHEREVER YOU ENGAGE
OPTIONS FOR HOW TO SHOW UP                         Graphic by Jess3.com
IT`S NOT ABOUT YOUIT`S ABOUT THEM
ONCE THE BASICS WORKSHINE
From WALL Street to LOVE Street - How to become a brand among friends
From WALL Street to LOVE Street - How to become a brand among friends
From WALL Street to LOVE Street - How to become a brand among friends
From WALL Street to LOVE Street - How to become a brand among friends
From WALL Street to LOVE Street - How to become a brand among friends
From WALL Street to LOVE Street - How to become a brand among friends
From WALL Street to LOVE Street - How to become a brand among friends
From WALL Street to LOVE Street - How to become a brand among friends
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From WALL Street to LOVE Street - How to become a brand among friends

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Key Note presentation of the Hello - I love you conference in Istanbul (Dec 7-8).

We are moving from a transaction to a relationship based approached to marketing based on the emerging social technologies. Learn how to become a brand among friends by following 5 steps: Listen, Build a Strategy, Enter/Act, Learn/ Adapt, Lead/ Win.

Business don`t make customers happy. PEOPLE do!

Published in: Business, Career
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Transcript of "From WALL Street to LOVE Street - How to become a brand among friends"

  1. 1. EleftheriosHatziioannou Nathaniel Hansen
  2. 2. STOP DOUBTING – IT`S REAL!
  3. 3. RELATIONSHIPSCREATE TRANSACTIONS
  4. 4. MEETING TONY HSIEHCEO OF ZAPPOS
  5. 5. GET THERESTEP-BY-STEP! WIN LEARN / ADAPT ENTER / ACT BUILD YOUR STRATEGYLISTEN
  6. 6. UNDERSTAND YOUROWN BUSINESS FIRST
  7. 7. IT`S A LONG-TERM PROCESS
  8. 8. TAP INTO THEWORLD WIDE MIND
  9. 9. GATHER AND STRUCTURE DATA VIASOCIAL INTELLIGENCE
  10. 10. WHAT DO YOU WANT TO DO INSOCIAL BUSINESS? Sales/ Production R&D Marketing (Mass Service Open Social Customizatio CustomerInnovation Commerce/ n Service 2.0Community Group Prosumer) Buying
  11. 11. SELECT PLATFORMSLESS CAN BE MORE BRAND FIT TARGET GROUP INFLUENCER REACH
  12. 12. #SOCIAL MEDIA POLICY
  13. 13. PASSIONATE TEAMNOT JUST AN AGENCY
  14. 14. NEW ROLES HAVE EMERGEDTHE SOCIAL MEDIA MANAGER R&D Prospects PR Customers Marketing Social Media Key Influencers Sales Manager HR Stakeholders Legal Competitors PM
  15. 15. SIZE DOESN`T ALWAYS MATTER#KPIs
  16. 16. USE TOOLS TO SIMPLIFYYOUR WORK/LIFE
  17. 17. ADJUST MESSAGETO WHEREVER YOU ENGAGE
  18. 18. OPTIONS FOR HOW TO SHOW UP Graphic by Jess3.com
  19. 19. IT`S NOT ABOUT YOUIT`S ABOUT THEM
  20. 20. ONCE THE BASICS WORKSHINE

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