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Finding your Sweet Spot
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Finding your Sweet Spot



Why it takes technology AND people to succeed in the social web...

Why it takes technology AND people to succeed in the social web...



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Finding your Sweet Spot Finding your Sweet Spot Presentation Transcript

  • FINDING YOUR SWEET SPOT: Why it takes Technology AND People to succeed in the Social WebEleftherios HatziioannouHuman BeingOctober 21st, 2011
  • Maslow’sHierarchyof Needs Human beings have basic needs. They Nothing has changed: We haven`t changed! are HUMAN BEINGS.
  • We have always loved to communicate,express ourselves, collaborate, interact, …
  • The emerging social technologies serve exactly those needs.
  • Communication and Marketing are no ONE WAY STREETS (anymore).
  • We are moving from target groups to COMMUNITIES again.
  • Social media affect the whole VALUE CHAIN of (y)our business.
  • VIDEOUsing Social Media along the whole value chain creates the SOCIAL BUSINESS.
  • Think of your social media engagement as an operating system
  • Use creative and innovative campaigns to stand out – but do your homework first.
  • STEP-BY-STEP to Social Media success – supported by Technology.
  • LISTEN: Establish effective & meaningful MONITORING.
  • PLANNING: It is as simple as knowing whatindividuals & communities love talking about.
  • ENTER/ACT: Use tools/apps to facilitate community & content management.
  • LEARN/ADAPT: Speak the language of your community and use their means of communication.
  • LEAD/WIN: When you have mapped an entirecommunity and the influential voices therein, opportunities emerge.
  • MEASURING KPIs: Via Social intel you will discover what works best.
  • Building a HUMAN BRIDGE between the New roles and responsibilities have internal and external world of your emerged. business.
  • Mistake #1: False conclusions due to lack of insights and knowledge (Facebook fans).
  • Mistake #2: Why didn’t theTV commercial go viral? It didn’t blend!
  • The name of your CEO Google Search I’m Feeling Lucky Mistake #3: Not keeping it simple and not making it clear enough.
  • And you thought that Tweeting couldn’t get any more MINDLESS?Mistake #4: Automated tweets/posts vs. personal connections.
  • Mistake #5: Not being approachable like Tony Hsieh – CEO of Zappos
  • Mistake #6: Focussing on the money (financial transaction) only
  • Mistake #7: Outsourcing and staying in your comfort zones.
  • The human is the last mile. PEOPLE areand will always be the main success factor.
  • twitter: @ehatziioannouweb: peopleizers.comemail: lefti@peopleizers.com