Finding your Sweet Spot

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Why it takes technology AND people to succeed in the social web...

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Finding your Sweet Spot

  1. 1. FINDING YOUR SWEET SPOT: Why it takes Technology AND People to succeed in the Social WebEleftherios HatziioannouHuman BeingOctober 21st, 2011
  2. 2. Maslow’sHierarchyof Needs Human beings have basic needs. They Nothing has changed: We haven`t changed! are HUMAN BEINGS.
  3. 3. We have always loved to communicate,express ourselves, collaborate, interact, …
  4. 4. The emerging social technologies serve exactly those needs.
  5. 5. Communication and Marketing are no ONE WAY STREETS (anymore).
  6. 6. We are moving from target groups to COMMUNITIES again.
  7. 7. Social media affect the whole VALUE CHAIN of (y)our business.
  8. 8. VIDEOUsing Social Media along the whole value chain creates the SOCIAL BUSINESS.
  9. 9. Think of your social media engagement as an operating system
  10. 10. Use creative and innovative campaigns to stand out – but do your homework first.
  11. 11. STEP-BY-STEP to Social Media success – supported by Technology.
  12. 12. LISTEN: Establish effective & meaningful MONITORING.
  13. 13. PLANNING: It is as simple as knowing whatindividuals & communities love talking about.
  14. 14. ENTER/ACT: Use tools/apps to facilitate community & content management.
  15. 15. LEARN/ADAPT: Speak the language of your community and use their means of communication.
  16. 16. LEAD/WIN: When you have mapped an entirecommunity and the influential voices therein, opportunities emerge.
  17. 17. MEASURING KPIs: Via Social intel you will discover what works best.
  18. 18. Building a HUMAN BRIDGE between the New roles and responsibilities have internal and external world of your emerged. business.
  19. 19. Mistake #1: False conclusions due to lack of insights and knowledge (Facebook fans).
  20. 20. Mistake #2: Why didn’t theTV commercial go viral? It didn’t blend!
  21. 21. The name of your CEO Google Search I’m Feeling Lucky Mistake #3: Not keeping it simple and not making it clear enough.
  22. 22. And you thought that Tweeting couldn’t get any more MINDLESS?Mistake #4: Automated tweets/posts vs. personal connections.
  23. 23. Mistake #5: Not being approachable like Tony Hsieh – CEO of Zappos
  24. 24. Mistake #6: Focussing on the money (financial transaction) only
  25. 25. Mistake #7: Outsourcing and staying in your comfort zones.
  26. 26. The human is the last mile. PEOPLE areand will always be the main success factor.
  27. 27. twitter: @ehatziioannouweb: peopleizers.comemail: lefti@peopleizers.com
  28. 28. NE WLITERATURE

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