9th Marketing Forum (Cyprus): How To Make Your Digital Heart Beat
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9th Marketing Forum (Cyprus): How To Make Your Digital Heart Beat

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Not many innovations have impacted humanity on such a global level as the internet and social media do. Although technologies change, we – the ...

Not many innovations have impacted humanity on such a global level as the internet and social media do. Although technologies change, we – the
humans – still remain social beings who long for meaning, love and happiness. Every brand should cater to these needs. In his presentation, Eleftherios Hatziioannou (Lefti) shares his lessons as a social marketer, community manager and new media consultant. His credo: Become a brand among
friends.

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9th Marketing Forum (Cyprus): How To Make Your Digital Heart Beat 9th Marketing Forum (Cyprus): How To Make Your Digital Heart Beat Presentation Transcript

  • HOW TO MAKE YOUR DIGITAL HEART BEAT9thMarketingForumNicosia, Cyprus Eleftherios Hatziioannou @ehatziioannou
  • INTERNET OF DATA
  • MEINTERNET OF PEOPLE
  • HIERARCHY OF NEEDS #MASLOW
  • SOCIAL MEDIA EMPOWER HUMAN BEINGS
  • 2 REASONSWHY THIS ISNOT A FAD...
  • 1. BECAUSE OF THE #DIGITAL_NATIVES
  • 2. BECAUSE OF THE #MOBILE_BOOM
  • @BRIANSOLIS BELIEVES
  • MYLESSONSLEARNED
  • “ One machine can do the work of 50 ordinary „ men. No machine can do the work of one extraordinary man. - Elbert Hubbard
  • A NEW KIND OF LEADERS #BURBERRY
  • COMMUNICATION 50% LISTENING 50% TALKING
  • LISTEN VIA SOCIAL BUSINESS INTELLIGENCE
  • 5 THINGS TO FOCUS ON:COMMUNITYCONVERSATIONGREAT CONTENTCONNECTED LIFESOFT COMMERCE
  • 1. BECOMEPART OF THECOMMUNITY
  • R&D Prospects PR Customers Marketing Sales Your Key Influencers Brand HR Bloggers Legal PM CompetitorsWHO ELSE IS SHAPING YOUR BRAND?
  • INFLUENCING THE INFLUENCERS
  • THE #WALMART MOMS
  • 2. ENTER THECONVERSATION
  • STOP BROADCASTING ONLY
  • WHAT YOU SHOULD DO INSTEAD
  • BEST PRACTICE: MARKETING AS A CONVERSATION
  • BEST PRACTICE: MARKETING AS A CONVERSATION
  • 3. CREATE GREATCONTENT
  • CREATE VALUEADDING CONTENT.
  • SET UP ANEDITORIAL CALENDAR
  • FROM CREATIVE TO CONTENT EXCELLENCE
  • 4. CATER TO THECONNECTEDLIFESTYLE
  • CATER TO ALL DEVICES
  • SHARING IS CARING
  • 5. FACILITATECOMMERCE
  • SELLING: YES. HARD SELLING: NO!
  • SIMPLIFY AS MUCH AS YOU CAN
  • COMMUNITYCONVERSATIONGREAT CONTENTCONNECTED LIFESOFT COMMERCE
  • YOUR BRANDBRANDS AMONG FRIENDS
  • RELATIONSHIPS CREATE TRANSACTIONS!
  • THANKYOU@ehatziioannou