Social Media:Current and Emerging Technology and Applications in Government           and Industry                        ...
Tech in Government & Industry: Jodee Rich CEO | PeopleBrowsr
Social Media Strategy                                                  LISTEN ENGAGE INFLUENCETech in Government & Industr...
Social Media Stats                           10,000 posts/secondOver 10 Billion Conversations - 1% Gold 100% RealMillions ...
BIG PICTURE Human Socialization Swinging through the trees…               Tech in Government & Industry: Jodee Rich CEO | ...
BIG PICTURE Emerging from the jungle with Language…               Tech in Government & Industry: Jodee Rich CEO | PeopleBr...
BIG PICTURE Thousands of years later we wrote it down…               Tech in Government & Industry: Jodee Rich CEO | Peopl...
BIG PICTURE PCs, the internet, mobile phones, GPS have come together to enable a vast distributed data network of collecti...
BIG PICTURE A collective stream of intelligence…               Tech in Government & Industry: Jodee Rich CEO | PeopleBrows...
Little Brother                                    Connected Little Brothers will be a higher intelligencethan Big Brother ...
Little Brother                           Tech in Government & Industry: Jodee Rich CEO | PeopleBrowsr                     ...
An Inverted Orwellian Revolution                                     Little Brother has access to      vast amounts of dat...
Human Connectedness                             Viral Streams will add light fiber power to theCollective Intelligence     ...
Social Vectors                                SENTIMENT                                                        BREAKING   ...
Evolution of Influence                              2009 number of Followers2010 Followers and Engagement (RTs, @Replies)20...
Cartoon Deck – Viral Influence                                                                                   http://bit...
SOCIAL VECTORS  Find Community Champions    Architect | Blogger | Cat Lover | Celebrities | CEO | Coffee    Lovers | Comca...
PeopleBrowsr PlaygroundThe Playground is an all inclusive social media platformdesigned to efficiently monitor the social c...
SearchCommunity Search                       Retweet Analytics1,000 Days of                           Degrees of Separatio...
SEARCH                                   Search          View important statistics around Keyword                 Top Loca...
SEARCH                                        Search                   Topics, Locations, Communities   Hyper-target your ...
EngagementCross-Network Search                    Assign Tweets1,000 Days Chart                        Share AccountsStrea...
ENGAGEMENT                  Cross-Network Search                                                           Browse Networks...
ENGAGEMENT                         Stream Analytics     Get all the analytics for your search in one Stack                ...
AnalyticsIn-Depth Sentiment Analysis              Individual Influencers’ SentimentCross Network Data Mentions             ...
ANALYTICS                     Compare Keywords         Compare relevant data for your business         See 2 or more keywo...
ANALYTICS             View Mentions by Source       See statistical data for                     Twitter, Facebook,       ...
Grid Search the PeopleBrowsr Datamine Analyze the Social Grid Refine Results See Hyper-Targeted Streams Customized ReportsT...
GRID                             Main Features    View raw data of search and stream filtering    Create customized reports...
GRID                     Customized Reports                         Hyper-targeted search    Keyword Over Time    Keyword ...
Case Studies                        Tech in Government & Industry: Jodee Rich CEO | PeopleBrowsr                          ...
CASE STUDIES                               TV Analytics                                            Social TV Analytics wil...
CASE STUDIES                                 Objectives                                                Replace Nielsen rat...
CASE STUDIES                            The Test Case                                               Filter Social mentions...
CASE STUDIES                              The Solution TV Show Identification        Search beyond exact Show Titles       ...
CASE STUDIES                               The Solution TV Show Identification        Filter out noise and irrelevant resul...
CASE STUDIES                              The Solution Communities        Identify demographics through                  D...
CASE STUDIES                                  Data Size                                           Total number of TV Show ...
Data Size                                            Number of people in each CommunityUnder 18 – 1,615,107               ...
Data Size                                                 Number of people in each CommunityCommunity                   # ...
CASE STUDIES                       TV Shows Analytics                                        TV Show: 60 Minutes          ...
CASE STUDIES                       TV Shows Analytics                                        Communities: Under 18        ...
Data Flow - Communities                            Firehose                                          RabbitMQ   Xapian    ...
CASE STUDIES                Champions CampaignIndustry: Computer Software                                               Pe...
CASE STUDIES                         Trend Analytics    Viral Analytics… RT Acceleration                Tech in Government...
CASE STUDIES                Tech in Government & Industry: Jodee Rich CEO | PeopleBrowsr                                  ...
CASE STUDIES                     Trust Triangulation           There is a young girl trapped in the basement              ...
CASE STUDIES                 Bot Detection Metrics                Sent Post Count to @Name Mention Ratio                Se...
CASE STUDIES            Human Border Trafficking in                the Middle East                                 Classifie...
Kred                        Measurable                                   InfluenceTech in Government & Industry: Jodee Rich...
Billions Of ConversationsFilter messagesSort by CommunityMeasure social influence      Tech in Government & Industry: Jodee...
We All Have Influence SomewhereEvery voice is important.Our main Influencers are everyday peopleand networks of friends.Smal...
What is Kred?TransparencyCommunityTrust and GenerosityKred enriches your contributions to andinteractions with your viral ...
What is Kred?Kred is Measurable Influence based on two metrics:                                        Influence            ...
Kred InfluenceInfluence measures what others do for you                                        Normalized 1,000 point scale ...
Kred OutreachOutreach measures generosity                                        Points “level up” and                    ...
Kredentials                                              Identity ArchiveTech in Government & Industry: Jodee Rich CEO | P...
Kred Wishes            Wishes are matched with GrantsAnyone canmake a wishAnyone cangrant a wishThe platform brings people...
Kred WishesThe power of community to achieve personal goals A Wisher announces a Wish to their community of friends and fo...
Granting A Kred Wish Creates Buzz Friends & Followers support the wish with           Retweets and Boosts     Tech in Gove...
Swinging through the trees…Language evolved                                            Little Brother will carry the      ...
@WingDudejodeerich@peoplebrowsr.comhttp://slidesha.re/PB-SMEmergingApps       Tech in Government & Industry: Jodee Rich CE...
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Social Media: Current and Emerging Technology and Applications for Government and Industry

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Social Media: Current and Emerging Technology and Applications for Government and Industry

  1. 1. Social Media:Current and Emerging Technology and Applications in Government and Industry Jodee Rich CEO PeopleBrowsr Tech in Government & Industry: Jodee Rich CEO | PeopleBrowsr
  2. 2. Tech in Government & Industry: Jodee Rich CEO | PeopleBrowsr
  3. 3. Social Media Strategy LISTEN ENGAGE INFLUENCETech in Government & Industry: Jodee Rich CEO | PeopleBrowsr 3
  4. 4. Social Media Stats 10,000 posts/secondOver 10 Billion Conversations - 1% Gold 100% RealMillions of Small related Networks Tech in Government & Industry: Jodee Rich CEO | PeopleBrowsr 4
  5. 5. BIG PICTURE Human Socialization Swinging through the trees… Tech in Government & Industry: Jodee Rich CEO | PeopleBrowsr 5
  6. 6. BIG PICTURE Emerging from the jungle with Language… Tech in Government & Industry: Jodee Rich CEO | PeopleBrowsr 6
  7. 7. BIG PICTURE Thousands of years later we wrote it down… Tech in Government & Industry: Jodee Rich CEO | PeopleBrowsr 7
  8. 8. BIG PICTURE PCs, the internet, mobile phones, GPS have come together to enable a vast distributed data network of collective memory Tech in Government & Industry: Jodee Rich CEO | PeopleBrowsr 8
  9. 9. BIG PICTURE A collective stream of intelligence… Tech in Government & Industry: Jodee Rich CEO | PeopleBrowsr 9
  10. 10. Little Brother Connected Little Brothers will be a higher intelligencethan Big Brother Tech in Government & Industry: Jodee Rich CEO | PeopleBrowsr 10
  11. 11. Little Brother Tech in Government & Industry: Jodee Rich CEO | PeopleBrowsr 11
  12. 12. An Inverted Orwellian Revolution Little Brother has access to vast amounts of data Tech in Government & Industry: Jodee Rich CEO | PeopleBrowsr 12
  13. 13. Human Connectedness Viral Streams will add light fiber power to theCollective Intelligence Small Networks close networks will be more powerful than individual Influencers Tech in Government & Industry: Jodee Rich CEO | PeopleBrowsr 13
  14. 14. Social Vectors SENTIMENT BREAKING TRENDSRELEVANCE INFLUENCE CONNECTEDNESS TRUSTPERSONA Tech in Government & Industry: Jodee Rich CEO | PeopleBrowsr 14
  15. 15. Evolution of Influence 2009 number of Followers2010 Followers and Engagement (RTs, @Replies)2011 most number of Friends talking about the topic Tech in Government & Industry: Jodee Rich CEO | PeopleBrowsr 15
  16. 16. Cartoon Deck – Viral Influence http://bit.ly/hFltVp Tech in Government & Industry: Jodee Rich CEO | PeopleBrowsr 16
  17. 17. SOCIAL VECTORS Find Community Champions Architect | Blogger | Cat Lover | Celebrities | CEO | Coffee Lovers | Comcast | Comedy | Cool Brands | Dancers | Dating | Doctor | Dog Lovers | Engineer | Extreme Sports | Finance | Food | Lawyer | Marketing | Mommy Bloggers | Musician | News | Photography | Politics | Religion | Reporter | Social Media | Sport | Travel | VIP | Wall St | Wine Lovers People are 300% more likely to engage when properly targeted Tech in Government & Industry: Jodee Rich CEO | PeopleBrowsr 17
  18. 18. PeopleBrowsr PlaygroundThe Playground is an all inclusive social media platformdesigned to efficiently monitor the social conversation around any brand or topic and identify the most influential people. Tech in Government & Industry: Jodee Rich CEO | PeopleBrowsr 18
  19. 19. SearchCommunity Search Retweet Analytics1,000 Days of Degrees of SeparationConversations Kred Influence OutreachPost Effect Filter Tech in Government & Industry: Jodee Rich CEO | PeopleBrowsr 19
  20. 20. SEARCH Search View important statistics around Keyword Top Locations Sentiment Top Communities Gender Statistics Tech in Government & Industry: Jodee Rich CEO | PeopleBrowsr 20
  21. 21. SEARCH Search Topics, Locations, Communities Hyper-target your search: 1.  Select a community 2.  Location 3.  Topic Create your own Community out of Bio keywords, specific users, or mentioned Hashtags Tech in Government & Industry: Jodee Rich CEO | PeopleBrowsr 21
  22. 22. EngagementCross-Network Search Assign Tweets1,000 Days Chart Share AccountsStreaming Analytics Role ManagementSchedule Posts Monitor Team MembersPost Effect Tag a User / Post Tech in Government & Industry: Jodee Rich CEO | PeopleBrowsr 22
  23. 23. ENGAGEMENT Cross-Network Search Browse Networks with ease Search a keyword in your source stream or a variety of other networks Search in blogs Search a keyword in the Google Blog Stream to browse through Blog links without leaving Engage Tech in Government & Industry: Jodee Rich CEO | PeopleBrowsr 23
  24. 24. ENGAGEMENT Stream Analytics Get all the analytics for your search in one Stack Tech in Government & Industry: Jodee Rich CEO | PeopleBrowsr 24
  25. 25. AnalyticsIn-Depth Sentiment Analysis Individual Influencers’ SentimentCross Network Data Mentions Find Relevant ConversationsCompare Keywords Monitor Trends for Real-Time EngagementCustom PDF Report See Historical DataIdentify Influencers with Kred Tech in Government & Industry: Jodee Rich CEO | PeopleBrowsr 25
  26. 26. ANALYTICS Compare Keywords Compare relevant data for your business See 2 or more keywords in the same chart Tech in Government & Industry: Jodee Rich CEO | PeopleBrowsr 26
  27. 27. ANALYTICS View Mentions by Source See statistical data for Twitter, Facebook, News, Blogs, Forums Tech in Government & Industry: Jodee Rich CEO | PeopleBrowsr 27
  28. 28. Grid Search the PeopleBrowsr Datamine Analyze the Social Grid Refine Results See Hyper-Targeted Streams Customized ReportsTech in Government & Industry: Jodee Rich CEO | PeopleBrowsr 28
  29. 29. GRID Main Features View raw data of search and stream filtering Create customized reports – search keywords, @names Filter by location, hyper-targeted community and history Tech in Government & Industry: Jodee Rich CEO | PeopleBrowsr 29
  30. 30. GRID Customized Reports Hyper-targeted search Keyword Over Time Keyword by Community Keyword by Country Keyword by Cities Stream report of posts Tech in Government & Industry: Jodee Rich CEO | PeopleBrowsr 30
  31. 31. Case Studies Tech in Government & Industry: Jodee Rich CEO | PeopleBrowsr 31
  32. 32. CASE STUDIES TV Analytics Social TV Analytics will eventually replace Nielsen as the primary data used by Media Buyers…. Here’s Why… Tech in Government & Industry: Jodee Rich CEO | PeopleBrowsr 32
  33. 33. CASE STUDIES Objectives Replace Nielsen rating system with Social Media Data Identify TV Show preferences of the Social Audience Implement traditional ratings with Social Data to achieve more accurate results Tech in Government & Industry: Jodee Rich CEO | PeopleBrowsr 33
  34. 34. CASE STUDIES The Test Case Filter Social mentions of 900 major TV Shows in the United States Communities Composed of Social Media Users related by their Affinities Tech in Government & Industry: Jodee Rich CEO | PeopleBrowsr 34
  35. 35. CASE STUDIES The Solution TV Show Identification Search beyond exact Show Titles AKAs Typos Characters Names Actors Names House OR Gregory House OR GregoryHouse OR Doctor House OR DoctorHouse OR DrHouse OR Dr House OR Doctor Cuddy OR DoctorCuddy OR DrCuddy OR Lisa Cuddy OR Hugh Laurie OR …. Tech in Government & Industry: Jodee Rich CEO | PeopleBrowsr 35
  36. 36. CASE STUDIES The Solution TV Show Identification Filter out noise and irrelevant results Contextual Proximity Exclusions NOT the house OR my house OR your house OR *s house OR this house OR that house OR cleaning OR for sale OR buying OR sold OR bought OR dog house OR our house OR full house OR fire OR leave OR party OR white OR … Tech in Government & Industry: Jodee Rich CEO | PeopleBrowsr 36
  37. 37. CASE STUDIES The Solution Communities Identify demographics through Declared Age Marital Status Profession Followers of account Under18 = (student OR freshman OR junior OR senior) AND (list of 18K high schools) OR in high school OR I’m 6-17 years old OR I’m a teenager OR student of (high schools) OR studying for the ACTs OR learning to drive OR I want a fake ID OR … Tech in Government & Industry: Jodee Rich CEO | PeopleBrowsr 37
  38. 38. CASE STUDIES Data Size Total number of TV Show mentions since January 2011 30 Million Tech in Government & Industry: Jodee Rich CEO | PeopleBrowsr 38
  39. 39. Data Size Number of people in each CommunityUnder 18 – 1,615,107 100K – 346,537Age 19-24 – 412,479 Allergy – 134,585Age 25-35 – 1,636,156 Tech – 5,111,413Moms – 370,762 Adventure + Tech – 1,673,600Heavy Searchers U. 18 – 132,231 Active Investors – 5,127Heavy Searchers 19-24 – 40,980 Adventurers/Outdoors – 139,121Heavy Searchers 25-35 – 201,238 Tech in Government & Industry: Jodee Rich CEO | PeopleBrowsr 39
  40. 40. Data Size Number of people in each CommunityCommunity # Observed Community # ObservedUnder 18 1,615,107 $100k+ HHI 346.53719-24 412.479 Allergy sufferers 134.58525-35 1,636,156 Tech 5,111,413Moms 370,762 Adventure + Tech 1,673,600Heavy Searcher u. 18 132,231 Active Investors 5,127Heavy Searchers 19-24 40,980 Outdoor Adventurers 139,121Heavy Searchers 25-35 201,238 Tech in Government & Industry: Jodee Rich CEO | PeopleBrowsr 40
  41. 41. CASE STUDIES TV Shows Analytics TV Show: 60 Minutes Tech in Government & Industry: Jodee Rich CEO | PeopleBrowsr 41
  42. 42. CASE STUDIES TV Shows Analytics Communities: Under 18 Tech in Government & Industry: Jodee Rich CEO | PeopleBrowsr 42
  43. 43. Data Flow - Communities Firehose RabbitMQ Xapian Search IndexerSearch Engine Communitiser Text File Tech in Government & Industry: Jodee Rich CEO | PeopleBrowsr 43
  44. 44. CASE STUDIES Champions CampaignIndustry: Computer Software Performance and Results:Background: Large softwarecompany aiming to promote itself on 50% Percentage of total registrations fromsocial media channels TwitterEngagement: 12 months 5,000 # of new followersGoals: Maximize participation toonline seminars and increaseawareness 36% # of CTR PeopleBrowsr Solution: Extract allusers aligned with SAP targetaudience; most influential selectedfor engagement Tech in Government & Industry: Jodee Rich CEO | PeopleBrowsr 44
  45. 45. CASE STUDIES Trend Analytics Viral Analytics… RT Acceleration Tech in Government & Industry: Jodee Rich CEO | PeopleBrowsr 45
  46. 46. CASE STUDIES Tech in Government & Industry: Jodee Rich CEO | PeopleBrowsr 46
  47. 47. CASE STUDIES Trust Triangulation There is a young girl trapped in the basement Location Influence Kredentials Tech in Government & Industry: Jodee Rich CEO | PeopleBrowsr 47
  48. 48. CASE STUDIES Bot Detection Metrics Sent Post Count to @Name Mention Ratio Sent Post Count to Key word frequency Velocity Tech in Government & Industry: Jodee Rich CEO | PeopleBrowsr 48
  49. 49. CASE STUDIES Human Border Trafficking in the Middle East Classified Tech in Government & Industry: Jodee Rich CEO | PeopleBrowsr 49
  50. 50. Kred Measurable InfluenceTech in Government & Industry: Jodee Rich CEO | PeopleBrowsr
  51. 51. Billions Of ConversationsFilter messagesSort by CommunityMeasure social influence Tech in Government & Industry: Jodee Rich CEO | PeopleBrowsr 51
  52. 52. We All Have Influence SomewhereEvery voice is important.Our main Influencers are everyday peopleand networks of friends.Small Close Networks of normal peopleare the Rock Stars of Influence. Tech in Government & Industry: Jodee Rich CEO | PeopleBrowsr 52
  53. 53. What is Kred?TransparencyCommunityTrust and GenerosityKred enriches your contributions to andinteractions with your viral social sphere. Tech in Government & Industry: Jodee Rich CEO | PeopleBrowsr 53
  54. 54. What is Kred?Kred is Measurable Influence based on two metrics: Influence Ability to inspire action: Retweets, Replies, New follows. Outreach Generosity, rewards actions, interaction with others. Tech in Government & Industry: Jodee Rich CEO | PeopleBrowsr 54
  55. 55. Kred InfluenceInfluence measures what others do for you Normalized 1,000 point scale Influence How you inspire others to take action. Metrics include: Retweets @Replies New Follows Tech in Government & Industry: Jodee Rich CEO | PeopleBrowsr 55
  56. 56. Kred OutreachOutreach measures generosity Points “level up” and increase infinitely Outreach How others inspire you to interact and engage. Metrics include: Retweets @Replies New Follows Tech in Government & Industry: Jodee Rich CEO | PeopleBrowsr 56
  57. 57. Kredentials Identity ArchiveTech in Government & Industry: Jodee Rich CEO | PeopleBrowsr 57
  58. 58. Kred Wishes Wishes are matched with GrantsAnyone canmake a wishAnyone cangrant a wishThe platform brings peopletogether Tech in Government & Industry: Jodee Rich CEO | PeopleBrowsr 58
  59. 59. Kred WishesThe power of community to achieve personal goals A Wisher announces a Wish to their community of friends and followers The Community supports the wish with Boosts A Grantor can then elect to fulfill the wish Tech in Government & Industry: Jodee Rich CEO | PeopleBrowsr 59
  60. 60. Granting A Kred Wish Creates Buzz Friends & Followers support the wish with Retweets and Boosts Tech in Government & Industry: Jodee Rich CEO | PeopleBrowsr 60
  61. 61. Swinging through the trees…Language evolved Little Brother will carry the next level of Human Evolution – Influencers and Authorities independent of Institutions @WingDude JodeeRich@PeopleBrowsr.com Tech in Government & Industry: Jodee Rich CEO | PeopleBrowsr 61
  62. 62. @WingDudejodeerich@peoplebrowsr.comhttp://slidesha.re/PB-SMEmergingApps Tech in Government & Industry: Jodee Rich CEO | PeopleBrowsr

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