Social Media: Current and Emerging Technology and Applications for Government and Industry
 

Social Media: Current and Emerging Technology and Applications for Government and Industry

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    Social Media: Current and Emerging Technology and Applications for Government and Industry Social Media: Current and Emerging Technology and Applications for Government and Industry Presentation Transcript

    • Social Media:Current and Emerging Technology and Applications in Government and Industry Jodee Rich CEO PeopleBrowsr Tech in Government & Industry: Jodee Rich CEO | PeopleBrowsr
    • Tech in Government & Industry: Jodee Rich CEO | PeopleBrowsr
    • Social Media Strategy LISTEN ENGAGE INFLUENCETech in Government & Industry: Jodee Rich CEO | PeopleBrowsr 3
    • Social Media Stats 10,000 posts/secondOver 10 Billion Conversations - 1% Gold 100% RealMillions of Small related Networks Tech in Government & Industry: Jodee Rich CEO | PeopleBrowsr 4
    • BIG PICTURE Human Socialization Swinging through the trees… Tech in Government & Industry: Jodee Rich CEO | PeopleBrowsr 5
    • BIG PICTURE Emerging from the jungle with Language… Tech in Government & Industry: Jodee Rich CEO | PeopleBrowsr 6
    • BIG PICTURE Thousands of years later we wrote it down… Tech in Government & Industry: Jodee Rich CEO | PeopleBrowsr 7
    • BIG PICTURE PCs, the internet, mobile phones, GPS have come together to enable a vast distributed data network of collective memory Tech in Government & Industry: Jodee Rich CEO | PeopleBrowsr 8
    • BIG PICTURE A collective stream of intelligence… Tech in Government & Industry: Jodee Rich CEO | PeopleBrowsr 9
    • Little Brother Connected Little Brothers will be a higher intelligencethan Big Brother Tech in Government & Industry: Jodee Rich CEO | PeopleBrowsr 10
    • Little Brother Tech in Government & Industry: Jodee Rich CEO | PeopleBrowsr 11
    • An Inverted Orwellian Revolution Little Brother has access to vast amounts of data Tech in Government & Industry: Jodee Rich CEO | PeopleBrowsr 12
    • Human Connectedness Viral Streams will add light fiber power to theCollective Intelligence Small Networks close networks will be more powerful than individual Influencers Tech in Government & Industry: Jodee Rich CEO | PeopleBrowsr 13
    • Social Vectors SENTIMENT BREAKING TRENDSRELEVANCE INFLUENCE CONNECTEDNESS TRUSTPERSONA Tech in Government & Industry: Jodee Rich CEO | PeopleBrowsr 14
    • Evolution of Influence 2009 number of Followers2010 Followers and Engagement (RTs, @Replies)2011 most number of Friends talking about the topic Tech in Government & Industry: Jodee Rich CEO | PeopleBrowsr 15
    • Cartoon Deck – Viral Influence http://bit.ly/hFltVp Tech in Government & Industry: Jodee Rich CEO | PeopleBrowsr 16
    • SOCIAL VECTORS Find Community Champions Architect | Blogger | Cat Lover | Celebrities | CEO | Coffee Lovers | Comcast | Comedy | Cool Brands | Dancers | Dating | Doctor | Dog Lovers | Engineer | Extreme Sports | Finance | Food | Lawyer | Marketing | Mommy Bloggers | Musician | News | Photography | Politics | Religion | Reporter | Social Media | Sport | Travel | VIP | Wall St | Wine Lovers People are 300% more likely to engage when properly targeted Tech in Government & Industry: Jodee Rich CEO | PeopleBrowsr 17
    • PeopleBrowsr PlaygroundThe Playground is an all inclusive social media platformdesigned to efficiently monitor the social conversation around any brand or topic and identify the most influential people. Tech in Government & Industry: Jodee Rich CEO | PeopleBrowsr 18
    • SearchCommunity Search Retweet Analytics1,000 Days of Degrees of SeparationConversations Kred Influence OutreachPost Effect Filter Tech in Government & Industry: Jodee Rich CEO | PeopleBrowsr 19
    • SEARCH Search View important statistics around Keyword Top Locations Sentiment Top Communities Gender Statistics Tech in Government & Industry: Jodee Rich CEO | PeopleBrowsr 20
    • SEARCH Search Topics, Locations, Communities Hyper-target your search: 1.  Select a community 2.  Location 3.  Topic Create your own Community out of Bio keywords, specific users, or mentioned Hashtags Tech in Government & Industry: Jodee Rich CEO | PeopleBrowsr 21
    • EngagementCross-Network Search Assign Tweets1,000 Days Chart Share AccountsStreaming Analytics Role ManagementSchedule Posts Monitor Team MembersPost Effect Tag a User / Post Tech in Government & Industry: Jodee Rich CEO | PeopleBrowsr 22
    • ENGAGEMENT Cross-Network Search Browse Networks with ease Search a keyword in your source stream or a variety of other networks Search in blogs Search a keyword in the Google Blog Stream to browse through Blog links without leaving Engage Tech in Government & Industry: Jodee Rich CEO | PeopleBrowsr 23
    • ENGAGEMENT Stream Analytics Get all the analytics for your search in one Stack Tech in Government & Industry: Jodee Rich CEO | PeopleBrowsr 24
    • AnalyticsIn-Depth Sentiment Analysis Individual Influencers’ SentimentCross Network Data Mentions Find Relevant ConversationsCompare Keywords Monitor Trends for Real-Time EngagementCustom PDF Report See Historical DataIdentify Influencers with Kred Tech in Government & Industry: Jodee Rich CEO | PeopleBrowsr 25
    • ANALYTICS Compare Keywords Compare relevant data for your business See 2 or more keywords in the same chart Tech in Government & Industry: Jodee Rich CEO | PeopleBrowsr 26
    • ANALYTICS View Mentions by Source See statistical data for Twitter, Facebook, News, Blogs, Forums Tech in Government & Industry: Jodee Rich CEO | PeopleBrowsr 27
    • Grid Search the PeopleBrowsr Datamine Analyze the Social Grid Refine Results See Hyper-Targeted Streams Customized ReportsTech in Government & Industry: Jodee Rich CEO | PeopleBrowsr 28
    • GRID Main Features View raw data of search and stream filtering Create customized reports – search keywords, @names Filter by location, hyper-targeted community and history Tech in Government & Industry: Jodee Rich CEO | PeopleBrowsr 29
    • GRID Customized Reports Hyper-targeted search Keyword Over Time Keyword by Community Keyword by Country Keyword by Cities Stream report of posts Tech in Government & Industry: Jodee Rich CEO | PeopleBrowsr 30
    • Case Studies Tech in Government & Industry: Jodee Rich CEO | PeopleBrowsr 31
    • CASE STUDIES TV Analytics Social TV Analytics will eventually replace Nielsen as the primary data used by Media Buyers…. Here’s Why… Tech in Government & Industry: Jodee Rich CEO | PeopleBrowsr 32
    • CASE STUDIES Objectives Replace Nielsen rating system with Social Media Data Identify TV Show preferences of the Social Audience Implement traditional ratings with Social Data to achieve more accurate results Tech in Government & Industry: Jodee Rich CEO | PeopleBrowsr 33
    • CASE STUDIES The Test Case Filter Social mentions of 900 major TV Shows in the United States Communities Composed of Social Media Users related by their Affinities Tech in Government & Industry: Jodee Rich CEO | PeopleBrowsr 34
    • CASE STUDIES The Solution TV Show Identification Search beyond exact Show Titles AKAs Typos Characters Names Actors Names House OR Gregory House OR GregoryHouse OR Doctor House OR DoctorHouse OR DrHouse OR Dr House OR Doctor Cuddy OR DoctorCuddy OR DrCuddy OR Lisa Cuddy OR Hugh Laurie OR …. Tech in Government & Industry: Jodee Rich CEO | PeopleBrowsr 35
    • CASE STUDIES The Solution TV Show Identification Filter out noise and irrelevant results Contextual Proximity Exclusions NOT the house OR my house OR your house OR *s house OR this house OR that house OR cleaning OR for sale OR buying OR sold OR bought OR dog house OR our house OR full house OR fire OR leave OR party OR white OR … Tech in Government & Industry: Jodee Rich CEO | PeopleBrowsr 36
    • CASE STUDIES The Solution Communities Identify demographics through Declared Age Marital Status Profession Followers of account Under18 = (student OR freshman OR junior OR senior) AND (list of 18K high schools) OR in high school OR I’m 6-17 years old OR I’m a teenager OR student of (high schools) OR studying for the ACTs OR learning to drive OR I want a fake ID OR … Tech in Government & Industry: Jodee Rich CEO | PeopleBrowsr 37
    • CASE STUDIES Data Size Total number of TV Show mentions since January 2011 30 Million Tech in Government & Industry: Jodee Rich CEO | PeopleBrowsr 38
    • Data Size Number of people in each CommunityUnder 18 – 1,615,107 100K – 346,537Age 19-24 – 412,479 Allergy – 134,585Age 25-35 – 1,636,156 Tech – 5,111,413Moms – 370,762 Adventure + Tech – 1,673,600Heavy Searchers U. 18 – 132,231 Active Investors – 5,127Heavy Searchers 19-24 – 40,980 Adventurers/Outdoors – 139,121Heavy Searchers 25-35 – 201,238 Tech in Government & Industry: Jodee Rich CEO | PeopleBrowsr 39
    • Data Size Number of people in each CommunityCommunity # Observed Community # ObservedUnder 18 1,615,107 $100k+ HHI 346.53719-24 412.479 Allergy sufferers 134.58525-35 1,636,156 Tech 5,111,413Moms 370,762 Adventure + Tech 1,673,600Heavy Searcher u. 18 132,231 Active Investors 5,127Heavy Searchers 19-24 40,980 Outdoor Adventurers 139,121Heavy Searchers 25-35 201,238 Tech in Government & Industry: Jodee Rich CEO | PeopleBrowsr 40
    • CASE STUDIES TV Shows Analytics TV Show: 60 Minutes Tech in Government & Industry: Jodee Rich CEO | PeopleBrowsr 41
    • CASE STUDIES TV Shows Analytics Communities: Under 18 Tech in Government & Industry: Jodee Rich CEO | PeopleBrowsr 42
    • Data Flow - Communities Firehose RabbitMQ Xapian Search IndexerSearch Engine Communitiser Text File Tech in Government & Industry: Jodee Rich CEO | PeopleBrowsr 43
    • CASE STUDIES Champions CampaignIndustry: Computer Software Performance and Results:Background: Large softwarecompany aiming to promote itself on 50% Percentage of total registrations fromsocial media channels TwitterEngagement: 12 months 5,000 # of new followersGoals: Maximize participation toonline seminars and increaseawareness 36% # of CTR PeopleBrowsr Solution: Extract allusers aligned with SAP targetaudience; most influential selectedfor engagement Tech in Government & Industry: Jodee Rich CEO | PeopleBrowsr 44
    • CASE STUDIES Trend Analytics Viral Analytics… RT Acceleration Tech in Government & Industry: Jodee Rich CEO | PeopleBrowsr 45
    • CASE STUDIES Tech in Government & Industry: Jodee Rich CEO | PeopleBrowsr 46
    • CASE STUDIES Trust Triangulation There is a young girl trapped in the basement Location Influence Kredentials Tech in Government & Industry: Jodee Rich CEO | PeopleBrowsr 47
    • CASE STUDIES Bot Detection Metrics Sent Post Count to @Name Mention Ratio Sent Post Count to Key word frequency Velocity Tech in Government & Industry: Jodee Rich CEO | PeopleBrowsr 48
    • CASE STUDIES Human Border Trafficking in the Middle East Classified Tech in Government & Industry: Jodee Rich CEO | PeopleBrowsr 49
    • Kred Measurable InfluenceTech in Government & Industry: Jodee Rich CEO | PeopleBrowsr
    • Billions Of ConversationsFilter messagesSort by CommunityMeasure social influence Tech in Government & Industry: Jodee Rich CEO | PeopleBrowsr 51
    • We All Have Influence SomewhereEvery voice is important.Our main Influencers are everyday peopleand networks of friends.Small Close Networks of normal peopleare the Rock Stars of Influence. Tech in Government & Industry: Jodee Rich CEO | PeopleBrowsr 52
    • What is Kred?TransparencyCommunityTrust and GenerosityKred enriches your contributions to andinteractions with your viral social sphere. Tech in Government & Industry: Jodee Rich CEO | PeopleBrowsr 53
    • What is Kred?Kred is Measurable Influence based on two metrics: Influence Ability to inspire action: Retweets, Replies, New follows. Outreach Generosity, rewards actions, interaction with others. Tech in Government & Industry: Jodee Rich CEO | PeopleBrowsr 54
    • Kred InfluenceInfluence measures what others do for you Normalized 1,000 point scale Influence How you inspire others to take action. Metrics include: Retweets @Replies New Follows Tech in Government & Industry: Jodee Rich CEO | PeopleBrowsr 55
    • Kred OutreachOutreach measures generosity Points “level up” and increase infinitely Outreach How others inspire you to interact and engage. Metrics include: Retweets @Replies New Follows Tech in Government & Industry: Jodee Rich CEO | PeopleBrowsr 56
    • Kredentials Identity ArchiveTech in Government & Industry: Jodee Rich CEO | PeopleBrowsr 57
    • Kred Wishes Wishes are matched with GrantsAnyone canmake a wishAnyone cangrant a wishThe platform brings peopletogether Tech in Government & Industry: Jodee Rich CEO | PeopleBrowsr 58
    • Kred WishesThe power of community to achieve personal goals A Wisher announces a Wish to their community of friends and followers The Community supports the wish with Boosts A Grantor can then elect to fulfill the wish Tech in Government & Industry: Jodee Rich CEO | PeopleBrowsr 59
    • Granting A Kred Wish Creates Buzz Friends & Followers support the wish with Retweets and Boosts Tech in Government & Industry: Jodee Rich CEO | PeopleBrowsr 60
    • Swinging through the trees…Language evolved Little Brother will carry the next level of Human Evolution – Influencers and Authorities independent of Institutions @WingDude JodeeRich@PeopleBrowsr.com Tech in Government & Industry: Jodee Rich CEO | PeopleBrowsr 61
    • @WingDudejodeerich@peoplebrowsr.comhttp://slidesha.re/PB-SMEmergingApps Tech in Government & Industry: Jodee Rich CEO | PeopleBrowsr