PeopleBrowsr SXSW 2009 and 2010 Analytics and Sentiment Comparison

Intelligent Stream Mining and Strategic Response Solutions “ Real-time Internet conversations occur on many platforms from blogs to social media sites and new web superstars like Twitter. Tools that you have used in the past, like Google or their email alerts, cannot keep pace with these conversations.”

Inside PeopleBrowsr
Deep Twitter Archive
FILTER Tweets, BIOs, Location
API access for large scale campaigns

Our Core Strategy Build Web Apps and Services that look into the Data Mine: Live Data Mine of Conversations and Mentions Social Search Engagement Work Flow Real Time & Historical Analysis

Problems we Solve:
How do Traditional Channels effect Social Media
Viral Sentiment and Customer Service Issues
How do we influence the Conversation
Filter High Velocity Streams for Actionable Messages
How to build an engaged Audience
Converting Social Media into Sales
Calculating ROI

2009 SXSW
Analytics:
Report of mentions during the event
Mechanical Turk to measure accurate Sentiment
Metrics to measure Success:
Total Mentions
Positive Mentions

2009 SXSW
Stats:
272,788 Total Mentions of:
#sxsw
#sxsw2009
“ sxsw 2009”
Sampled 9000 Tweets and used Mechanical Turk Human Sentiment to analyse
Polarised:
8% Positive
1% Neg
91% Neutral

2009 SXSW

2009 SXSW Total unique @Names who mentioned SXSW = 58,322
Top 20 Influencers:
@iamdiddy (2,503,133)
@lancearmstrong (2,447,946)
@google (2,150,144)
@time (2,027,487)
@mashable (1,968,936)
@SaraBareilles (1,835,427)
@nprpolitics (1,834,524)
@perezhilton (1,830,441)
@MCHammer (1,829,938)
@WholeFoods (1,754,689)
11. @feliciaday (1,744,029)
12. @zappos (1,684,111)
13. @biz (1,653,050)
14. @ICHCheezburger (1,650,826)
15. @Veronica (1,628,544)
16. @dooce (1,619,336)
17. @JetBlue (1,603,279)
18. @guardiantech (1,595,353)
19. @DellOutlet (1,575,659)
20. @adventuregirl (1,518,604)

2009 SXSW
Human Sentiment Analysis:
Sampled 9000 Tweets mentioning #sxsw
Polarised:
8% Positive
1% Neg
91% Neutral
5,200 Tweets mentioning @scobleizer
Polarised:
50% Positive
3% Negative
47% Neutral

SXSW 2009
Positive Tweets for #sxsw

SXSW 2009
Negative Tweets for #sxsw

SXSW 2009

SXSW 2009
Positive Tweets for @scobleizer

SXSW 2009
Negative Tweets for @scobleizer

SXSW 2009

Intelligent Stream Mining and Strategic Response Solutions Contact me [email_address] if you would like to see the SXSW 2009 Tweets

http://www.briansolis.com	95
http://socialmediatoday.com	32
http://www.slideshare.net	9
http://www.socialmediatoday.com	5
http://nostrumstats.blogspot.com	4
http://ph62139.www3.pagehost.ru	1

PeopleBrowsr SXSW 2009 and 2010 Analytics and Sentiment Comparison

by PeopleBrowsr on Mar 11, 2010

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