PeopleBrowsr SXSW 2009 and 2010 Analytics and Sentiment Comparison

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PeopleBrowsr SXSW 2009 and 2010 Analytics and Sentiment Comparison

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PeopleBrowsr SXSW 2009 and 2010 Analytics and Sentiment Comparison

  1. Intelligent Stream Mining and Strategic Response Solutions “ Real-time Internet conversations occur on many platforms from blogs to social media sites and new web superstars like Twitter. Tools that you have used in the past, like Google or their email alerts, cannot keep pace with these conversations.”
  2. Inside PeopleBrowsr <ul><li>Deep Twitter Archive </li></ul><ul><li>FILTER Tweets, BIOs, Location </li></ul><ul><li>API access for large scale campaigns </li></ul>
  3. Our Core Strategy Build Web Apps and Services that look into the Data Mine: Live Data Mine of Conversations and Mentions Social Search Engagement Work Flow Real Time & Historical Analysis
  4. Problems we Solve: <ul><li>How do Traditional Channels effect Social Media </li></ul><ul><li>Viral Sentiment and Customer Service Issues </li></ul><ul><li>How do we influence the Conversation </li></ul><ul><li>Filter High Velocity Streams for Actionable Messages </li></ul><ul><li>How to build an engaged Audience </li></ul><ul><li>Converting Social Media into Sales </li></ul><ul><li>Calculating ROI </li></ul>
  5. 2009 SXSW <ul><li>Analytics: </li></ul><ul><ul><li>Report of mentions during the event </li></ul></ul><ul><ul><li>Mechanical Turk to measure accurate Sentiment </li></ul></ul><ul><ul><li>Metrics to measure Success: </li></ul></ul><ul><ul><ul><li>Total Mentions </li></ul></ul></ul><ul><ul><ul><li>Positive Mentions </li></ul></ul></ul>
  6. 2009 SXSW <ul><li>Stats: </li></ul><ul><ul><li>272,788 Total Mentions of: </li></ul></ul><ul><ul><ul><li>#sxsw </li></ul></ul></ul><ul><ul><ul><li>#sxsw2009 </li></ul></ul></ul><ul><ul><ul><li>“ sxsw 2009” </li></ul></ul></ul><ul><ul><li>Sampled 9000 Tweets and used Mechanical Turk Human Sentiment to analyse </li></ul></ul><ul><ul><li>Polarised: </li></ul></ul><ul><ul><ul><li>8% Positive </li></ul></ul></ul><ul><ul><ul><li>1% Neg </li></ul></ul></ul><ul><ul><ul><li>91% Neutral </li></ul></ul></ul>
  7. 2009 SXSW
  8. 2009 SXSW Total unique @Names who mentioned SXSW = 58,322 <ul><li>Top 20 Influencers: </li></ul><ul><ul><li>@iamdiddy (2,503,133) </li></ul></ul><ul><ul><li>@lancearmstrong (2,447,946) </li></ul></ul><ul><ul><li>@google (2,150,144) </li></ul></ul><ul><ul><li>@time (2,027,487) </li></ul></ul><ul><ul><li>@mashable (1,968,936) </li></ul></ul><ul><ul><li>@SaraBareilles (1,835,427) </li></ul></ul><ul><ul><li>@nprpolitics (1,834,524) </li></ul></ul><ul><ul><li>@perezhilton (1,830,441) </li></ul></ul><ul><ul><li>@MCHammer (1,829,938) </li></ul></ul><ul><ul><li>@WholeFoods (1,754,689) </li></ul></ul><ul><ul><li>11. @feliciaday (1,744,029) </li></ul></ul><ul><ul><li>12. @zappos (1,684,111) </li></ul></ul><ul><ul><li>13. @biz (1,653,050) </li></ul></ul><ul><ul><li>14. @ICHCheezburger (1,650,826) </li></ul></ul><ul><ul><li>15. @Veronica (1,628,544) </li></ul></ul><ul><ul><li>16. @dooce (1,619,336) </li></ul></ul><ul><ul><li>17. @JetBlue (1,603,279) </li></ul></ul><ul><ul><li>18. @guardiantech (1,595,353) </li></ul></ul><ul><ul><li>19. @DellOutlet (1,575,659) </li></ul></ul><ul><ul><li>20. @adventuregirl (1,518,604) </li></ul></ul>
  9. 2009 SXSW <ul><li>Human Sentiment Analysis: </li></ul><ul><ul><li>Sampled 9000 Tweets mentioning #sxsw </li></ul></ul><ul><ul><li>Polarised: </li></ul></ul><ul><ul><ul><li>8% Positive </li></ul></ul></ul><ul><ul><ul><li>1% Neg </li></ul></ul></ul><ul><ul><ul><li>91% Neutral </li></ul></ul></ul><ul><ul><li>5,200 Tweets mentioning @scobleizer </li></ul></ul><ul><ul><li>Polarised: </li></ul></ul><ul><ul><ul><li>50% Positive </li></ul></ul></ul><ul><ul><ul><li>3% Negative </li></ul></ul></ul><ul><ul><ul><li>47% Neutral </li></ul></ul></ul>
  10. SXSW 2009 <ul><ul><li>Positive Tweets for #sxsw </li></ul></ul>
  11. SXSW 2009 <ul><ul><li>Negative Tweets for #sxsw </li></ul></ul>
  12. SXSW 2009
  13. SXSW 2009 <ul><ul><li>Positive Tweets for @scobleizer </li></ul></ul>
  14. SXSW 2009 <ul><ul><li>Negative Tweets for @scobleizer </li></ul></ul>
  15. SXSW 2009
  16. Intelligent Stream Mining and Strategic Response Solutions Contact me [email_address] if you would like to see the SXSW 2009 Tweets

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