PeopleBrowsr Summary Deck
 

PeopleBrowsr Summary Deck

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PeopleBrowsr Summary Deck

PeopleBrowsr Summary Deck

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    PeopleBrowsr Summary Deck PeopleBrowsr Summary Deck Presentation Transcript

    • We are a Data Mining, Analytics & Brand Engagement Service Provider Analytics Campaigns Data Mine PeopleBrowsr – DataMine, Campaigns and Analytics
    • Human Socialization PeopleBrowsr – Campaigns, Analytics and DataMine Swinging through the trees…
    • Human Socialization PeopleBrowsr – Campaigns, Analytics and DataMine Emerging from the jungle with Language
    • Human Socialization PeopleBrowsr – Campaigns, Analytics and DataMine Thousands of years later we wrote it down
    • Human Socialization PeopleBrowsr – Campaigns, Analytics and DataMine PCs, the internet, cell phones have come together to enable a vast distributed network of human intelligence
    • Human Socialization PeopleBrowsr – Campaigns, Analytics and DataMine A Persistent Stream of Consciousness…
    • Scale PeopleBrowsr – DataMine, Campaigns and Analytics SMS is the benchmark Twitter, Facebook and the other networks are still small, 150 Million posts/day combined SMS is over 7 Billion/day
    • Our Customers PeopleBrowsr – DataMine, Campaigns and Analytics
    • A New Media Buy Media Buy: Analytics & Campaigns Print Radio TV Social Media $$$ Social Media is an efficient Channel that is measurable PeopleBrowsr – DataMine, Campaigns and Analytics
    • Over 1 Million Brand Mentio ns a day PeopleBrowsr – DataMine, Campaigns and Analytics
    • Conversation Stream Feeds Conversation Cloud Line between social media networks is blurring Twitter is open The cloud contains years of conversations PeopleBrowsr – DataMine, Campaigns and Analytics
    • Conversation Cloud and MetaData become Collective Consciousness Gender Location Age Influence Profile PeopleBrowsr – DataMine, Campaigns and Analytics
    • Data Mine Archive PeopleBrowsr – DataMine, Campaigns and Analytics Over 360 days of Twitter Data Deep archive for MySpace, Facebook, Blog Posts and Forums FILTER Tweets, BIOs, Location API access for large scale campaigns
    • Problems we solve PeopleBrowsr – DataMine, Campaigns and Analytics Brand/Agency PR Sales Customer Support Measure the Effect of Traditional Channels on Social Media Manage Viral Sentiment and Customer Service Issues Measure the Effect of Traditional Channels on Social Media Send Targeted Actionable Messages Convert Social Media into Sales Calculate ROI Filter High Velocity Streams Manage Viral Sentiment and Customer Service Issues
    • PeopleBrowsr Strengths Data Mine: The largest cross platform conversation and profile database Campaigns: Find influencers & build engaged audience to interact with brand Data Analysis: Filtering processes to remove affiliates and spam Sentiment Analysis: End-to-end workflow using mechanical turk to deliver up to 95% accuracy of sentiment Custom Analytics: Customized for client needs to track CPM, demographic of audience, conversation topics PeopleBrowsr – DataMine, Campaigns and Analytics
    • PeopleBrowsr – DataMine, Campaigns and Analytics What’s happening right now? Most Tweeted events: Politics, Hollywood, World and more… Demographics, Psychographics, Hot Topics Which brands are mentioned the most? Which ones are the most popular? Who’s talking about you and your brand? What do you know about your audience?
    • Human Sentiment Analysis We analyze 18 months of historical data and live streams in real time We use a special algorithm and then have real people improving the result up to 95% accuracy. 95% accuracy Vs 70-80% automation alone PeopleBrowsr – DataMine, Campaigns and Analytics
    • Independent Research Reports PeopleBrowsr – DataMine, Campaigns and Analytics 1622 Views 2729 Views 3380 Views 1713 Views
    • PeopleBrowsr Campaign Process PeopleBrowsr – DataMine, Campaigns and Analytics Hyper Target Gender BIO Geo-Location Preferences Engagement
    • PeopleBrowsr Campaign Process PeopleBrowsr – DataMine, Campaigns and Analytics 15 Tb data 18 months of history 30-50% follow back MIN New Followers: 3,000 MAX New Followers: 22,000 20-40% click through
    • Case Studies the right message to the right person at the right time PeopleBrowsr – DataMine, Campaigns and Analytics Brand Campaign and Messaging Performance +22,000 Followers +11,000 Followers +5,000 Followers 1,000 Registrants +3,000 Clicks
    • PeopleBrowsr – DataMine, Campaigns and Analytics
    • Custom Analytics Platform PeopleBrowsr – DataMine, Campaigns and Analytics
    • Peoplebrowsr Difference The Largest cross platform conversation and profile database Hundreds of campaigns run Over 2 Million DMs Sent For every 10,000 DMs, 1 negative comment 9 of 10 times , the impact of this negative comment is diffused 24 months of Twitter history Location and GPS Application used Biography 1 – Data Mine 2 - Deep Historical Database 3 – Human Sentiment Analysis 4 – Experience Human Sorted 95% accuracy Vs 70-80% automation alone PeopleBrowsr – DataMine, Campaigns and Analytics
    • Contact us… [email_address] PeopleBrowsr – DataMine, Campaigns and Analytics