0
the Platform of Social     Intelligence                         1
our Dream…Find the Gold in Vast amounts of real time Data…                                                   2
We turn Fuzzy Data into measurable         increases in ROI                                     3
PeopleBrowsr has a unique cloud of                                     4
a 500M+ Dataminevery high   speed Analyticsreal time Influence ScoringMessage Graph for Intelligent Networks              ...
+  Robyn Peterson,  CTO, Mashable                        We made a Facebook“When Mashableneeded real time        applicati...
The Story of Influence
The Story of InfluenceThen
Who (or what) is Influential…The Person or the Message?      @jkrums                  Jan 15, 2009http://twitpic.com/135xa...
Now
Over a Billion people are creatingdata on social networks every day...and it is just the   Beginning                      ...
Our Market – asseen by theconsumer            Search   Share   Contact   Story              Open   See      Small
Vast amounts of Data…Withwe Build Influence                                                                               ...
Kred is the leader                Transparent                                                                             ...
Kred is different with   Pictures and Videos and Links“Beyond just anumber”
Kred creates Revenuewith Influencer Lists for Brands Andrew Blair, Manager,    Traffic Strategy,     NBC Universal“PeopleB...
Kred increases ROIEmail Marketing for Enterprise                           6.4m Emails matched       Roger K. Beaty       ...
Kred Influences the Influencers  ...over 3,000 mentions a day, and growing…                                   Top 100 Bran...
What could be
Our Market – asseen by theconsumer            Search   Share   Contact    Story                                       Mess...
Next Gennetworks           Who are the people I can rely           on?
Next Gennetworks           What have they done for me?
Influence baked into your Network with  Message Graph Intelligence  Message Analytics in Real time  Messages carry their p...
Your Network is your       Kred
A Visual Analysis of your Brand    Social Media Presence
Kred for Brands allowsBrand Managers and Strategiststo   Identify, Prioritize,   and   Engage their most   valuable Influe...
Facebook Analytics and InsightsInterests of your Brand’s Fans by CategoryPages your Brand’s Fans are most likely to also l...
Twitter Campaign Targeting    Find key Influencers    Activate with Campaigns    Maximize ROI
Deep Analytics about any FacebookPage FansSee the Facebook Brand pages that your Fans likeand are most likely to Engage wi...
Most loved Bands by Facebook Fans
Most loved TV Shows by Facebook Fans
Age Distribution of Facebook FansPercentage  8%  6%  4%  2%       12    18   23   28   33   38   …   83   Age
Geo Distribution of Facebook Fans    New York   Houston   Los Angeles   San                                       Paolo
Find out how Facebook InfluencersengageFans of CocaCola in the top 1% of Influenceengage an average of 749 times per month...
Find out how Facebook InfluencersengageFans of CocaCola in the top 1% of Influencehave an average score of 80.5Percentile ...
Twitter Mentions over timeJun 2011   Jan 2012   Jul 2012   Jan 2013   Apr 2013
Target your Key Influencers for TwitterCampaigns
Key Twitter Influencers for the Brand
the Platform of Social     Intelligence                         39
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PeopleBrowsr Kred ad:tech Influence13SF

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Slides presented by Jodee Rich at the AdTech Influencer event in San Francisco

Published in: Business, Technology

Transcript of "PeopleBrowsr Kred ad:tech Influence13SF"

  1. 1. the Platform of Social Intelligence 1
  2. 2. our Dream…Find the Gold in Vast amounts of real time Data… 2
  3. 3. We turn Fuzzy Data into measurable increases in ROI 3
  4. 4. PeopleBrowsr has a unique cloud of 4
  5. 5. a 500M+ Dataminevery high speed Analyticsreal time Influence ScoringMessage Graph for Intelligent Networks 5
  6. 6. + Robyn Peterson, CTO, Mashable We made a Facebook“When Mashableneeded real time application acquisition …social analytics,we chose for more dataPeopleBrowsrbecause theyhave a deeprepository ofcurrent socialdata that’sindexed, filteredand ready to go”
  7. 7. The Story of Influence
  8. 8. The Story of InfluenceThen
  9. 9. Who (or what) is Influential…The Person or the Message? @jkrums Jan 15, 2009http://twitpic.com/135xa - Theres a plane inthe Hudson. Im on the ferry going to pick upthe people. Crazy. 9
  10. 10. Now
  11. 11. Over a Billion people are creatingdata on social networks every day...and it is just the Beginning 11
  12. 12. Our Market – asseen by theconsumer Search Share Contact Story Open See Small
  13. 13. Vast amounts of Data…Withwe Build Influence Influence Twitter Volume 2008 - 2012 400,000,000 386,065,528 350,000,000 329,157,852 300,000,000Posts / Day 250,000,000 223,972,684 200,000,000 147,026,911 150,000,000 100,000,000 67,183,259 43,116,858 50,000,000 21,746,917 758,418 9,715,607 0 2/1/09 4/1/09 6/1/09 8/1/09 2/1/10 4/1/10 6/1/10 2/1/11 4/1/11 6/1/11 8/1/11 2/1/12 4/1/12 8/1/12 8/1/10 6/1/12 12/1/08 10/1/09 12/1/09 10/1/10 12/1/10 10/1/11 12/1/11 10/1/12 12/1/12 Date 13
  14. 14. Kred is the leader Transparent Two Scores Community Based Shery Alwakel @sherehaan “Thanks a lot kred its Peter Shankman @petershankman one of the best sites that I use and its worth“Just saw a media preview of the new following #TheBest@kred 959/8. Holy. Crap. HOLY. CRAP.” @kred” Kathyrn Armstrong Dr. Andy Baldwin @DrAndyBaldwin “While researching the sites, I used both Klout and Kred frequently and I “Proud to be a leader in the influential @Kred have to say that the platform I like best #socialmedia crew. Check out the new #KredStory is Kred” kred.com” 14
  15. 15. Kred is different with Pictures and Videos and Links“Beyond just anumber”
  16. 16. Kred creates Revenuewith Influencer Lists for Brands Andrew Blair, Manager, Traffic Strategy, NBC Universal“PeopleBrowsrwas instrumental in building socialmedia buzz fornew influencerscritical tolaunching hits”
  17. 17. Kred increases ROIEmail Marketing for Enterprise 6.4m Emails matched Roger K. Beaty @RogerKBeaty“Just got my ‘top 5%’Influencer badgefrom #Kred. Verynice touch;I think I like that. =))#Influence
  18. 18. Kred Influences the Influencers ...over 3,000 mentions a day, and growing… Top 100 Brands on Twitter Steve Goldner @socialsteve “The future of @kred looks strong ... Nice roadmap ahead.” John Bell, Global Managing Director, Social@Ogilvy“We love working with innovativetechnologies like Kred” 18
  19. 19. What could be
  20. 20. Our Market – asseen by theconsumer Search Share Contact Story Message Open See See Intelligenc e
  21. 21. Next Gennetworks Who are the people I can rely on?
  22. 22. Next Gennetworks What have they done for me?
  23. 23. Influence baked into your Network with Message Graph Intelligence Message Analytics in Real time Messages carry their provenance Message Memory
  24. 24. Your Network is your Kred
  25. 25. A Visual Analysis of your Brand Social Media Presence
  26. 26. Kred for Brands allowsBrand Managers and Strategiststo Identify, Prioritize, and Engage their most valuable Influencers
  27. 27. Facebook Analytics and InsightsInterests of your Brand’s Fans by CategoryPages your Brand’s Fans are most likely to also likeFacebook Demographics as Geography, Age, andGender
  28. 28. Twitter Campaign Targeting Find key Influencers Activate with Campaigns Maximize ROI
  29. 29. Deep Analytics about any FacebookPage FansSee the Facebook Brand pages that your Fans likeand are most likely to Engage with Music Band TV Show Movies Communities
  30. 30. Most loved Bands by Facebook Fans
  31. 31. Most loved TV Shows by Facebook Fans
  32. 32. Age Distribution of Facebook FansPercentage 8% 6% 4% 2% 12 18 23 28 33 38 … 83 Age
  33. 33. Geo Distribution of Facebook Fans New York Houston Los Angeles San Paolo
  34. 34. Find out how Facebook InfluencersengageFans of CocaCola in the top 1% of Influenceengage an average of 749 times per month Percentile Engagement/mo 80 90 100
  35. 35. Find out how Facebook InfluencersengageFans of CocaCola in the top 1% of Influencehave an average score of 80.5Percentile Avg Influence 0 10 20 40 60 80 100
  36. 36. Twitter Mentions over timeJun 2011 Jan 2012 Jul 2012 Jan 2013 Apr 2013
  37. 37. Target your Key Influencers for TwitterCampaigns
  38. 38. Key Twitter Influencers for the Brand
  39. 39. the Platform of Social Intelligence 39
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