PeopleBrowsr Hiring Deck

WE ARE... Join Our Globally Expanding TeamPeopleBrowsr Kred | Playground | API | Enterprise Services | Labs

MISSION To Assemble the Collective Intelligence Post by Post… And provide the best tools to Monitor, Filter, Engage and AnalyzePeopleBrowsr Kred | Playground | API | Enterprise Services | Labs 3

MISSION To Assemble the Public posts Collective Intelligence from Twitter, Facebook, Blogs Post by Post… and other social networks And provide the best tools to Monitor, Filter, Engage and AnalyzePeopleBrowsr Kred | Playground | API | Enterprise Services | Labs 4

MISSION To Assemble the Collective Intelligence 10,000/sec Post by Post… growing to 100,000/sec And provide the best tools to Monitor, Filter, Engage and AnalyzePeopleBrowsr Kred | Playground | API | Enterprise Services | Labs 5

MISSION To Assemble the Kred Inﬂuence Measurement Playground Collective Intelligence Social Analytics Platform PeopleBrowsr API Post by Post Enterprise Services And provide the best tools to Monitor, Filter, Engage and AnalyzePeopleBrowsr Kred | Playground | API | Enterprise Services | Labs 6

TECH VISION To Build Advanced Conversation Technology to Store Index Retrieve Every public human conversation... PeopleBrowsr Kred | Playground | API | Enterprise Services | Labs 7

TECH VISION To Build Advanced Conversation Technology to Store Over 30 terabytes and Index growing at 1 terabyte/month Retrieve Every public human conversation... PeopleBrowsr Kred | Playground | API | Enterprise Services | Labs 8

TECH VISION To Build Advanced Conversation Technology to Store Inﬂuence Measurement, Index Community, Location, Gender, Relationship, Retrieve Sentiment, Mentions Every public human conversation... PeopleBrowsr Kred | Playground | API | Enterprise Services | Labs 9

TECH VISION To Build Advanced Conversation Technology to Store Index Fast, sub 1 second, thanks to SSDs, Retrieve affordable processors and ﬁber Every public human conversation... PeopleBrowsr Kred | Playground | API | Enterprise Services | Labs 10

ENTERPRISE We find Brand Influencers In the Communities they Influence Then Meaningfully Engage with them PeopleBrowsr Kred | Playground | API | Enterprise Services | Labs 11

ENTERPRISE We find Brand Influencers Find Influential Brand Ambassadors In the Communities in our vast conversation they Influence Datamine with Kred Then Meaningfully Engage with them PeopleBrowsr Kred | Playground | API | Enterprise Services | Labs 12

ENTERPRISE We find Brand Influencers In the Communities From their Bios, words and they Influence connections Then Meaningfully Engage with them PeopleBrowsr Kred | Playground | API | Enterprise Services | Labs 13

ENTERPRISE We find Brand Influencers In the Communities Design and they Influence implement innovative social Then Meaningfully Engage campaigns with them PeopleBrowsr Kred | Playground | API | Enterprise Services | Labs 14

INDIVIDUALS We ﬁnd new Relationships And Conversations Around whatever Interests you todayPeopleBrowsr Kred | Playground | API | Enterprise Services | Labs 15

INDIVIDUALS Sharing We ﬁnd new Relationships Big Data with our little And Conversations brothers Around whatever Interests you todayPeopleBrowsr Kred | Playground | API | Enterprise Services | Labs 16

INDIVIDUALS We ﬁnd new Relationships Friends, Kred And Conversations Inﬂuencers, Contacts, New Around whatever Interests Communities you todayPeopleBrowsr Kred | Playground | API | Enterprise Services | Labs 17

INDIVIDUALS We ﬁnd new Relationships And Conversations Places, Hobbies, News, People, Around whatever Interests Topics, you today OpinionsPeopleBrowsr Kred | Playground | API | Enterprise Services | Labs 18

Collective Intelligence 1,000 Days of Data… Social Vectors Connectedness Trust Relevance Inﬂuence Over 10 Indexes for ﬁltering and categorizing Persona Sentiment Breaking TrendsPeopleBrowsr Kred | Playground | API | Enterprise Services | Labs 19

Collective Intelligence …from 100 million people MARKETERS 100,000,000 DEVELOPERS PEOPLE BRANDS AGENCIESPeopleBrowsr Kred | Playground | API | Enterprise Services | Labs 20

Data Availability Twitter posts and metadata since November 2008 Facebook public posts since June 2010 Two years of posts from more than 40 million blogs and forumsPeopleBrowsr Kred | Playground | API | Enterprise Services | Labs

Playground Playground is an all-inclusive social analytics platform for monitoring and engaging in the conversation and identifying the most inﬂuential people around any brand or topic.PeopleBrowsr Kred | Playground | API | Enterprise Services | Labs 22

Kred Measurable Influence Influence Outreach Community-Based Offline Accomplishments Transparent Interests and AffinitiesPeopleBrowsr Kred | Playground | API | Enterprise Services | Labs 23

KRED What Is Kred? Kred is Measurable Influence Kred measures Influence and Outreach in communities connected by interests and affinities. We sift 1,000 days of data, billions of tweets and keywords, topics, hashtags and personal connections to calculate Kred. Influence Measures the ability to inspire action from others like retweeting, replies or new follows Outreach Measures generosity and rewards actions like engagement and willingness to spread a messagePeopleBrowsr Kred | Playground | API | Enterprise Services | Labs 24

Search Community Search Retweet Analytics Post Effect Degrees of Separation 1,000 Days of Kred Inﬂuence Filters Conversations Related ContentPeopleBrowsr Kred | Playground | API | Enterprise Services | Labs 25

SEARCH Search Topics, Locations, Communities Hyper-target your search: 1.  Select a community 2.  Location 3.  Topic Create your own Community out of Bio keywords, speciﬁc users, or mentioned HashtagsPeopleBrowsr Kred | Playground | API | Enterprise Services | Labs 26

SEARCH Search View important statistics around Keyword Top Locations Sentiment Top Communities Gender StatisticsPeopleBrowsr Kred | Playground | API | Enterprise Services | Labs 27

Engagement Cross-Network Search Tweet Assignment 1,000 Days Chart Shared Accounts Streaming Analytics Role Management Post Scheduling Team Monitoring Post Effect Summary Tag a User / PostPeopleBrowsr Kred | Playground | API | Enterprise Services | Labs 28

ENGAGEMENT Cross-Network Search Browse Networks with ease Search a keyword in your source stream or a variety of other networks Search in blogs Search a keyword in the Google Blog Stream to browse through content without leaving Engagement CenterPeopleBrowsr Kred | Playground | API | Enterprise Services | Labs 29

ENGAGEMENT Monitor Team Members Click on a Team Member to monitor their activity in a dedicated tabPeopleBrowsr Kred | Playground | API | Enterprise Services | Labs 30

ENGAGEMENT Stream Analytics Get all the analytics for your search in one Stack PeopleBrowsr Kred | Playground | API | Enterprise Services | Labs 31

ENGAGEMENT Post Actions Tag Users and Posts Add Notes Email Post Assign See Team Member Activity In Real TimePeopleBrowsr Kred | Playground | API | Enterprise Services | Labs 32

Analytics Sentiment Analysis Influencer Identification Cross Network Mentions Influencer Sentiment Keyword Comparison Conversation Discovery Custom PDF Reports Trend Monitoring Historical Data Retweet AnalyticsPeopleBrowsr Kred | Playground | API | Enterprise Services | Labs 33

ANALYTICS Compare Keywords Compare relevant data for your business See two or more keywords in the same chart PeopleBrowsr Kred | Playground | API | Enterprise Services | Labs 34

ANALYTICS View Mentions by Source See statistical data for Twitter, Facebook, News, Blogs, ForumsPeopleBrowsr Kred | Playground | API | Enterprise Services | Labs 35

ANALYTICS Popularity Popularity Number of people liking or ReTweeting your search term Monitor @names, brand names, competitors, trending topics and #hashtags See volume, spikes in mentions and number of RTs for keywords or mentions See RT Acceleration, Emerging RTs, and Global MetricsPeopleBrowsr Kred | Playground | API | Enterprise Services | Labs 36

ANALYTICS Sentiment Analysis Sentiment Reporting Filter by positive, negative and neutral sentiment Human-powered sentiment analysis for increased accuracy Sentiment Analysis Over Time 1,000 day charts Graph changes in sentiment Tap the historical DataminePeopleBrowsr Kred | Playground | API | Enterprise Services | Labs 37

ANALYTICS Identify Top Influencers with Kred See Kred influencers mentioning your See top Kred Influence and Outreach brand positively and negatively leaders for your community Find out who your most influential followers are based on their KredPeopleBrowsr Kred | Playground | API | Enterprise Services | Labs 38

Grid One-Touch Custom Reports Export to CSV Analyze the Social Grid Reﬁne Results Filter by InﬂuencePeopleBrowsr Kred | Playground | API | Enterprise Services | Labs 39

GRID Main Features View raw data of search and stream ﬁltering Create customized reports – search keywords, @names Filter by location, interest-based community and history PeopleBrowsr Kred | Playground | API | Enterprise Services | Labs 40

GRID Customized Reports Hyper-targeted search Keyword Over Time Keyword by Community Keyword by Country Keyword by Cities Stream report of postsPeopleBrowsr Kred | Playground | API | Enterprise Services | Labs 41

GRID Customized Reports @Name Analytics with Kred Kred Inﬂuence Report Inﬂuence Comparison Report Kred Outreach Report Kred Recent Activity ReportPeopleBrowsr Kred | Playground | API | Enterprise Services | Labs 42

Spaces Organize Playground Content Personalize Social Content Management Create a Filing System for Multiple Campaigns Share Customized Spaces with TeammatesPeopleBrowsr Kred | Playground | API | Enterprise Services | Labs 43

SPACES Organize Playground Content Created for teams tracking analytics for multiple brands Grid, Analytics, Search and Engagement for multiple accountsPeopleBrowsr Kred | Playground | API | Enterprise Services | Labs 44

SPACES Sharing Share Spaces with Team MembersPeopleBrowsr Kred | Playground | API | Enterprise Services | Labs 45

Playground Dropbox Drag and Drop any Element Customizable Analytics Workspace Charts – Streams - GridPeopleBrowsr Kred | Playground | API | Enterprise Services | Labs 46

PLAYGROUND DROPBOX Personalized Workspace Drag and drop elements from the Engagement, Search, Analytics, and Grid into Playground. Aggregate graphs, charts and real-time streamsPeopleBrowsr Kred | Playground | API | Enterprise Services | Labs 47

Enterprise Services Kred Brand Inﬂuencer Report Human Sentiment Analysis Build Followers Campaign TV Analytics Link Share Tracking Report Research Reports Audience Proﬁle & Social Custom Reports Listening APIPeopleBrowsr Kred | Playground | API | Enterprise Services | Labs 48

ENTERPRISESERVICES Research Reports Specialized research in conjunction with industry experts – including Tim O’Reilly - to provide critical analysis by leveraging our deep Datamine for brand engagement, customer loyalty and more… Previous Reports have included: Facebook and the New Age of Privacy Inﬂuence is Bliss: The Gender Divide on Twitter Australian Leaders Election Debate BP and Obama Oil Spill: Sentiment by the Numbers SXSW RetrospectivePeopleBrowsr Kred | Playground | API | Enterprise Services | Labs 49

ENTERPRISESERVICES Kred Brand Influencer Report Pinpoint the top influencers in interest-based communities where your brand is most discussed Track Brand Influencer activity in real time Filter influencers according to sentiment analysis Find the most influential bloggers writing about your brand View social graph of influencers to create a path to your brand PeopleBrowsr Kred | Playground | API | Enterprise Services | Labs 50

ENTERPRISESERVICES Build Followers Campaign 30 Tb data Build 25 months of history Analysis 20-30% follow back Followers Hyper Target High Kred Gender BIO Geo-Location Direct Monitoring Message 4-5% CTR Preferences Engagement Viral Analytics ReportingPeopleBrowsr Kred | Playground | API | Enterprise Services | Labs 51

ENTERPRISESERVICES Build Followers Campaign Measure velocity Events, Celebrities, Identify Around key terms Strategize Movement Trends Identify Trends Acceleration in conversation Includes trends to make the copy Monitoring FB Media Buy Copy relevant Ability to track Ads & Click through OutreachPeopleBrowsr Kred | Playground | API | Enterprise Services | Labs 52

ENTERPRISESERVICES TV Analytics In-depth insights into perception of television shows and advertisements Track changes in viewership and Filters show engagement by interest- sentiment over time based communities based on demographic data Zero in with Kred on the most inﬂuential people and communities Receive an instant visualization by watching shows or ads community of sentiment about a show PeopleBrowsr Kred | Playground | API | Enterprise Services | Labs 53

ENTERPRISESERVICES Human Sentiment Analysis Real humans checking your tweets PeopleBrowsr’s Human Sentiment results are 95%+ accurate Sentiment veriﬁcation across any type of post in social media, including Twitter, Facebook public, blogs, YouTube comments and other text Our crowdsourced analysis displays trends with easily identiﬁable spikes We provide conversation details and sample posts driving the sentiment for any day PeopleBrowsr Kred | Playground | API | Enterprise Services | Labs 54

ENTERPRISESERVICES Audience Proﬁling and Listening Identify brand mentioners by Kred, gender, location, community and sentiment Our analysis includes aggregate mentions by geolocation We report mentions by any community or segment Get charts and raw data in CSV or table format Word tables show top themes of conversation around your brand, industry, products or competitors RTsPeopleBrowsr Kred | Playground | API | Enterprise Services | Labs 55

CASE STUDIES Brand Campaign and Messaging Performance Offering a social experience DM: Check out this exclusive DEAR JOHN video just for my +22,000 Twitter fans http://bit.ly/6Q10hZ Followers Offering a promotional deal DM: Twt to win @50cent #beforeiselfdestruct prize pack?? 5 winners get signed book, new album, and Power by 50 cologne!!! +11,000 http://bit.ly/bKmHIJ Followers Invitation to register to an event 1,000 DM: Register & attend the SAP Enterprise Micro-Apps Webinar: Registrants Dec 8th, Dec 15th. Win an iPod Shufﬂe! http://bit.ly/3zDnDJ Call for participation DM: Telephone @LadyGaga Premiere on @enews Thur @ 11:30pm +3,000 - Twt to Win 1 of 5 THE FAME MONSTER box sets #gaga Clicks http://bit.ly/bH0zGgPeopleBrowsr Kred | Playground | API | Enterprise Services | Labs 56

PeopleBrowsr Difference Playground Enterprise Services Inﬂuence Measurement, Search, Custom reporting, with in-depth Analytics, Engagement, Grid Analysis led by industry experts Datamine of Human Sentiment Analysis 1,000 Days of History with 95% accuracy Collective Intelligence indexed for Analytics tailored for client needs sentiment, location, community, to track metrics, CPM, demographics , relationships and gender conversation topics Find brand champions, identify top API / Data Cloud access customized to inﬂuencers & engage with clients champion communitiesPeopleBrowsr Kred | Playground | API | Enterprise Services | Labs 57

API 1,000 Day Datamine Collective Intelligence of of Posts 100 Million People Custom Applications Segment by Interests & Development InﬂuencePeopleBrowsr Kred | Playground | API | Enterprise Services | Labs 58

API PeopleBrowsr API Develop programs with our rich 1,000 Day Datamine Over 3 terabytes of social data per month Receiving Social Data at a rate of 10,000 posts per second Return data from Twitter, Facebook, and blogs / forums Search for data using a multitude of search terms including @names, ﬁnding word or hashtag clouds, top URLs, Videos, Pictures Hyper-target searches by Country, City, Sentiment, Gender, Inﬂuencer, Density, RT, and many othersPeopleBrowsr Kred | Playground | API | Enterprise Services | Labs 59

API Capabilities & Outputs The PeopleBrowsr API provides research, analysis and targeting on social networks Who is speaking? What are they saying? How are they connected to others?PeopleBrowsr Kred | Playground | API | Enterprise Services | Labs 60

Global Command Centers High Tech Social Media Command Centers in San Francisco, New York, Sydney, and London A Crisis Management Room Social Engagement Hub Research Lab for Inﬂuence Metrics and Measurement Tactical Outpost for Strategy Execution Centrally Located with 24/7 Access PeopleBrowsr Kred | Playground | API | Enterprise Services | Labs 61

LABS PeopleBrowsr Labs A collaborative environment aimed at accelerating the Social Media Revolution PeopleBrowsr Labs Accelerator for Social Media Startups Research Lab for Inﬂuence Social Media Metrics and Measurement Venue for Startups, Organizations, Companies, and Customers to host: Meetups Hackathons Events Panels Pitch Events Workshops Seminars ConferencesPeopleBrowsr Kred | Playground | API | Enterprise Services | Labs 66

Our Customers Automotive Travel Hospitality Sports Entertainment Finance Retail LifestylePeopleBrowsr Kred | Playground | API | Enterprise Services | Labs 67

Exceptional candidates who are passionate about social media and want a standout role with an international technology company and great earning potential Send your CV to Michelle Michelle@PeopleBrowsr.comPeopleBrowsr Kred | Playground | API | Enterprise Services | Labs

http://www.slideshare.net	307
http://blog.peoplebrowsr.com	255
http://londoncalling.co	50
http://feeds.feedburner.com	21
http://feeds.londoncalling.co	19
http://paper.li	12
http://www.twylah.com	9
http://www.peoplebrowsr.com	5
http://core.traackr.com	3
http://feeds2.feedburner.com	2
http://ph62139.www3.pagehost.ru	1
http://webcache.googleusercontent.com	1
https://www.google.co.uk	1

PeopleBrowsr Hiring Deck

by PeopleBrowsr on Apr 12, 2010

Accessibility

Categories

Tags

Upload Details

Usage Rights

13 Embeds 686

Statistics

PeopleBrowsr Hiring Deck — Presentation Transcript