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PeopleBrowsr Custom Brand Champions

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  • 1. Custom Kred for BrandsInfluencer + Advocate Identification
  • 2. Social Advertising $ 5 Billion Amount of capital projected to be spent on social media advertising in 2012 35.2% The Year over Year estimated Non-Display Social Advertising Growth RateSource: BIA/Kelsey, U.S. Social Media Ad Spending to Reach $9.8 Billion by 2016, May 15, 2012,http://www.biakelsey.com/Research-and-Forecasts/Forecasts/
  • 3. ...Non-Display Social Advertising?Non-Display Social Advertising works to build communication channels for your brand,specifically referenced here as Twitter Followers. Twitter s promoted products are great examplesNon-Display Social Ad buys, optimized for Mobile consumption. @NikeRunning Followers 2011 – 2012 100,000 75,000 50,000 25,000 0 AUG SEP OCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUGTwitter recently released that 55% of their traffic is coming from Mobile Devices Source: Twitter internal data, Q1 2012. Active users are Twitter account holders who have logged in via any platform within the past 30 days.
  • 4. Challenge & Solution Challenge: How do Brands identify the Influencers, Advocates, and those engaging the most within their Community? With a projected 5 Billion spent on Social, Brands have and will build massive communities. Once they grow, there is trouble in identifying who they should engage to advocate on their behalf. Solution: Custom Brand Kred Identification uses four solutions types to help identify your Brand’s" influencers and advocates on Twitter: " Brand Follower Kred Brand Mention Kred Competitive " Competitive " Follower Kred Mention Kred
  • 5. Brand Champion Influencer Identification Solution Types: Brand Follower Kred Find the most engaged (Influence) and engaging (Outreach) followers of your brand over a select timeframe. " Brand Mention Kred Find the most engaged and engaging users around your @name, #hashtag, or keyword matching your brand over a select timeframe " Competitive Follower Kred Find the most engaged (Influence) and engaging (Outreach) followers of a competitive brand over a select timeframe. " Competitive Mention Kred Find the most engaged and engaging users around a competitor s @name, #hashtag, or keyword over a select timeframe.
  • 6. Brand Follower Kred Identification Extracting a subset of users from an isolated interest graph point, we use the Kred framework to analyze and calculate social graph interactions between those users returning a list of Influencers and Outreach Leaders. Extract Follower Base Social Graph Scoring List of Influencers Purchase Intent Followers of a brand are 56% more likely to purchase from that brand. Recommend or Share Followers of a brand are 59% more likely to recommend that brand. Visit a Site Followers of a brand are 62% more likely to visit their website. Source: Compete, 6/13/11, Four Things You Might Not Know About Twitter, http://blog.compete.com/2011/06/13/four-things-you-might-not-know-about-twitter/
  • 7. Brand Mention Kred Identification Extracting a subset of users who have mentioned a keyword, #hashtag or @name of a brand, we use the Kred framework to analyze and calculate social graph interactions between those users returning a list of Influencers and Outreach Leaders. Extract Brand Mentioners Social Graph Scoring List of Influencers Purchase Intent 53% of people on Twitter recommend companies and/or products in their Tweets, with 48% of them delivering on their intention to buy the product Customer Advocacy Social media users who receive great service or interaction from a brand tell an average of 42 people (compared to just 9 for non-social users)Sources: The Future of a Social Customer, Gloopal, May 2012 ; Global Customer Service Barometer on Customer Service (commissioned byAmerican Express) referenced by MediaBistro: http://www.mediabistro.com/alltwitter/social-media-consumer-service_b22105
  • 8. Competitive Follower Kred Identification Extracting a subset of users from an isolated interest graph point, we use the Kred framework to analyze and calculate social graph interactions between those users returning a list of Influencers and Outreach Leaders. Extract Competitive " Social Graph Scoring List of Influencers Follower Base Purchase Intent Followers of a brand are 56% more likely to purchase from that brand. Recommend or Share Followers of a brand are 59% more likely to recommend that brand. Visit a Site Followers of a brand are 62% more likely to visit their website. Source: Compete, 6/13/11, Four Things You Might Not Know About Twitter, http://blog.compete.com/2011/06/13/four-things-you-might-not-know-about-twitter/
  • 9. Competitive Mention Kred Identification Extracting a subset of users from an isolated interest graph point, we use the Kred framework to analyze and calculate social graph interactions between those users returning a list of Influencers and Outreach Leaders. Extract Competitive Social Graph Scoring List of Influencers Brand Mentioners Purchase Intent 53% of people on Twitter recommend companies and/or products in their Tweets, with 48% of them delivering on their intention to buy the product Customer Advocacy Social media users who receive great service or interaction from a brand tell an average of 42 people (compared to just 9 for non-social users)Sources: The Future of a Social Customer, Gloopal, May 2012 ; Global Customer Service Barometer on Customer Service (commissioned byAmerican Express) referenced by MediaBistro: http://www.mediabistro.com/alltwitter/social-media-consumer-service_b22105
  • 10. Contact Information Travis Wallis Director, Data & API travis@kred.com @traviswallis Match an entire database of emails to @names? You can do that? 10-50% Match Rate Yes. Email me.