An Integrated Social Media Strategy @jyesmith – Weber Shandwick - jyesmith@webershandwick.com @spence7zero – Deamon Group ...
An Integrated Social Media Strategy MONITOR  REPORT  ENGAGE IS NOT ENOUGH
An Integrated Social Media Strategy <ul><li>Why it is challenging: </li></ul><ul><li>Cross  disciplines  – PR, Marcom, Sal...
Swinging through the trees… Human Socialization BIG PICTURE
Emerging from the jungle with Language… BIG PICTURE
Thousands of years later we wrote it down… BIG PICTURE
PCs, the internet, mobile phones, GPS have come together to enable a vast distributed data network of  collective memory  ...
A  collective   stream of  intelligence … BIG PICTURE
Viral Streams will add light fiber power to the  Collective Intelligence Human Connectedness
LITTLE BROTHER Connected Little Brothers will be a higher intelligence than Big Brother
SOCIAL VECTORS INFLUENCE SENTIMENT BREAKING TRENDS CONNECTEDNESS PERSONA RELEVANCE TRUST
OVER THE NEXT 24 MONTHS.. The Social Graph will be replaced by the.. Interest Graph –  Influencers  and  Authorities
Find Conversations Extract @Names Sort Calculate Connections An  Interest Graph  is... A grouping of  champions  A  champi...
@WingDude [email_address]   www.bit.ly/PBAdtechSy   SWINGING THROUGH THE TREES…LANGUAGE EVOLVED Little Brother will carry ...
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PeopleBrowsr Adtech Sydney - An Integrated Social Media Strategy

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PeopleBrowsr Adtech Sydney - An Integrated Social Media Strategy

  1. 1. An Integrated Social Media Strategy @jyesmith – Weber Shandwick - jyesmith@webershandwick.com @spence7zero – Deamon Group - Richard.spencer@daemongroup.com @tbuesing – Publicis Digital - tim.buesing@publicisdigital.com @wingdude – PeopleBrowsr – jodeerich@peoplebrowsr.com Brian Katz – New Business – brian.katz@adtech.com
  2. 2. An Integrated Social Media Strategy MONITOR REPORT ENGAGE IS NOT ENOUGH
  3. 3. An Integrated Social Media Strategy <ul><li>Why it is challenging: </li></ul><ul><li>Cross disciplines – PR, Marcom, Sales, Customer Service </li></ul><ul><li>10,000 posts/second </li></ul><ul><li>1% Gold 100% Real </li></ul><ul><li>Monitoring in real time, no time for approval </li></ul><ul><li>24/7 </li></ul><ul><li>Damage Control </li></ul><ul><li>Influencers </li></ul>
  4. 4. Swinging through the trees… Human Socialization BIG PICTURE
  5. 5. Emerging from the jungle with Language… BIG PICTURE
  6. 6. Thousands of years later we wrote it down… BIG PICTURE
  7. 7. PCs, the internet, mobile phones, GPS have come together to enable a vast distributed data network of collective memory BIG PICTURE
  8. 8. A collective stream of intelligence … BIG PICTURE
  9. 9. Viral Streams will add light fiber power to the Collective Intelligence Human Connectedness
  10. 10. LITTLE BROTHER Connected Little Brothers will be a higher intelligence than Big Brother
  11. 11. SOCIAL VECTORS INFLUENCE SENTIMENT BREAKING TRENDS CONNECTEDNESS PERSONA RELEVANCE TRUST
  12. 12. OVER THE NEXT 24 MONTHS.. The Social Graph will be replaced by the.. Interest Graph – Influencers and Authorities
  13. 13. Find Conversations Extract @Names Sort Calculate Connections An Interest Graph is... A grouping of champions A champion is... An influencer who has a wide audience of friends who are discussing a relevant topic SOCIAL VECTORS
  14. 14. @WingDude [email_address] www.bit.ly/PBAdtechSy SWINGING THROUGH THE TREES…LANGUAGE EVOLVED Little Brother will carry the next level of Human Evolution – Influencers and Authorities independent of Institutions
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