PeopleBrowsr Super Bowl Deck

Intelligent Stream Mining and Strategic Response Solutions “ Real-time Internet conversations occur on many platforms from blogs to social media sites and new web superstars like Twitter. Tools that you have used in the past, like Google or their email alerts, cannot keep pace with these conversations.”

Inside PeopleBrowsr
Deep Twitter Archive
FILTER Tweets, BIOs, Location
API access for large scale campaigns

Our Core Strategy Build Web Apps and Services that look into the Data Mine: Live Data Mine of Conversations and Mentions Social Search Engagement Work Flow Real Time & Historical Analysis

Problems we Solve:
How do Traditional Channels effect Social Media
Viral Sentiment and Customer Service Issues
How do we influence the Conversation
Filter High Velocity Streams for Actionable Messages
How to build an engaged Audience
Converting Social Media into Sales
Calculating ROI

2010 SuperBowl
Analytics:
Effect of Traditional Media on Social Media
Mechanical Turk to measure accurate Sentiment
Metrics to measure Success:
Total Mentions
Positive Mentions
By Volume Mullen and Radian6

SuperBowl
Stats:
103,158 Total Mentions
Sampled 1000 Tweets from Every Brand and used Mechanical Turk Human Sentiment to analyse
Polarised:
50% Positive
28% Neg
18% Neutral

SuperBowl
Positive Sentiment Chart

SuperBowl

O’Reilly and PeopleBrowsr Analysis:

Correlation of Tweets and Ads

Doritos and Bud Light ran a series of themed ads Doritos ran more ads and received more positive sentiment tweets

Top Brands – By Sentiment
Google and Snickers had most positive sentiment
Both show a longer tail of tweet interest

Low Sentiment Brands
Pre-game controversy for Focus on the Family ad
Fewer tweets than other brands in study
GoDaddy ran racy ads

No Sentiment Brands
Coca Cola and Budweiser generated more neutral sentiment than other brands

Korean Cars
Kia generated more tweet volume while running fewer ads

SuperBowl By Volume Mullen and Radian6 O’Reilly and PeopleBrowsr O’Reilly and PeopleBrowsr By Volume By Positive

Intelligent Stream Mining and Strategic Response Solutions Contact me [email_address] if you would like to see the SuperBowl Brand Tweets

http://www.slideshare.net	30
http://superbowl-ads.com	25
http://paper.li	9
http://twittertim.es	1
http://webcache.googleusercontent.com	1
http://ph62139.www3.pagehost.ru	1

PeopleBrowsr Super Bowl Deck

by PeopleBrowsr on Feb 21, 2010

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PeopleBrowsr Super Bowl Deck — Presentation Transcript