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SOCIAL MEDIA ANALYTICS                              FOR BRAND MARKETERSPeopleBrowsr Playground   Kred | Search | Engagemen...
Our Customers        Automotive Travel Hospitality Sports Entertainment               Finance Retail LifestylePeopleBrowsr...
Collective Intelligence                              1,000 Days of Data…                                                  ...
Collective Intelligence                      …from 100 million people                                                     ...
Playground                Playground is an all-inclusive social analytics platform                 for monitoring and enga...
Data Availability                                  Twitter posts and metadata                                  since Novem...
SOCIAL VECTORS                             Community Based                                 Influencers           Pinpoint c...
Kred Measurable Influence             Influence                                      Outreach             Community-Based   ...
KRED                                   What Is Kred?                       Kred is Measurable Influence    Kred measures In...
KRED                                       Kredentials                                                                Kred...
KRED                                  Recent Activity           The only transparent influence measurement           A reco...
KRED                                Community Kred              Select a community, see its Kred and         discover its ...
KRED                   Integration with Playground      Instantly access Kred from Playground for vital information about ...
KRED                   Integration with Playground      Learn vital information about anyone’s Influence and Outreach.     ...
Search             Community Search                              Retweet Analytics             Post Effect                ...
SEARCH                                            Search                     Topics, Locations, Communities               ...
SEARCH                                             Search             View important statistics around Keyword            ...
SEARCH                              1,000 Days of Data               Label any chart                                Click ...
SEARCH                                       Post Effect            Click on Post Effect to monitor            audience re...
SEARCH                                     Related Data                           1,000 day chart for                  Pic...
SEARCH                    Find Influencers With Kred                 Brand Interest Graphs by Community       Focus on Kred...
SEARCH                           Degrees of Separation                                        Degrees of Separation       ...
Engagement             Cross-Network Search                           Tweet Assignment             1,000 Days Chart       ...
ENGAGEMENT                           Cross-Network Search                             Browse Networks with ease           ...
ENGAGEMENT                       Monitor Team Members         Click on a Team Member to monitor their activity in a dedica...
ENGAGEMENT                                Stream Analytics          Get all the analytics for your search in one Stack Peo...
ENGAGEMENT                                     Post Actions                                                     Tag Users ...
ENGAGEMENT                    Calendar Tweet Scheduler                                                                    ...
ENGAGEMENT                                   Assign Tweets    Assign Tweets    Forward tweets to team    members for colla...
ENGAGEMENT                             Real Time Replying                See other team members replying to tweets in real...
ENGAGEMENT                                         Audit Trail                Monitor all transactions between usersPeople...
ENGAGEMENT                    Team Members – On-Duty         Assign keywords to team members and set-up their on-duty time...
ENGAGEMENT                              Email Notifications     Set-up email Notifications for          DMs          @Replie...
Analytics             Sentiment Analysis                             Influencer Identification             Cross Network Men...
ANALYTICS                            Compare Keywords             Compare relevant data for your business             See ...
ANALYTICS                     View Mentions by Source          See statistical data for                              Twitt...
ANALYTICS                                         Popularity  Popularity  Number of people liking or ReTweeting your searc...
ANALYTICS                             Sentiment Analysis   Sentiment Reporting   Filter by positive, negative and neutral ...
ANALYTICS            Identify Top Influencers with Kred   See Kred influencers mentioning your                  See top Kred...
Grid                       One-Touch Custom Reports                       Export to CSV                       Analyze the ...
GRID                                   Main Features       View raw data of search and stream filtering       Create custom...
GRID                           Customized Reports                               Hyper-targeted search      Keyword Over Ti...
GRID                           Customized Reports                           @Name Analytics with Kred                     ...
Spaces                       Organize Playground Content                        Personalize Social Content Management     ...
SPACES                Organize Playground Content      Created for teams tracking analytics for multiple brands           ...
SPACES                                            Sharing      Share Spaces with Team MembersPeopleBrowsr Playground   Kre...
Playground Dropbox                       Drag and Drop any Element                        Customizable Analytics Workspace...
PLAYGROUND  DROPBOX                     Personalized Workspace                               Drag and drop elements from t...
API       1,000 Day Datamine                                   Collective Intelligence of       of Posts                  ...
API                               PeopleBrowsr API                           Develop programs with our rich               ...
API                           Capabilities & Outputs          The PeopleBrowsr API provides research, analysis          an...
API                              PeopleBrowsr API                                   Who Is Speaking?    Kred Influence     ...
API                       PeopleBrowsr Kred API                      Identify Influencers by Interests     PeopleBrowsr Exc...
API                          PeopleBrowsr Kred API                           Identity Archive (Kredentials)     Segment us...
For more information,           please visit:        www.PeopleBrowsr.com                                        Twitter  ...
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Playground: PeopleBrowsr's Social Analytics Platform for Marketers

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The only fully integrated workspace for searching, engaging, analyzing and reporting on social media. Combines Analytics, Search, Grid and Engagement with 1,000 days of data.

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  • Transcript of "Playground: PeopleBrowsr's Social Analytics Platform for Marketers"

    1. 1. SOCIAL MEDIA ANALYTICS FOR BRAND MARKETERSPeopleBrowsr Playground Kred | Search | Engagement | Analytics | Grid | Spaces 1
    2. 2. Our Customers Automotive Travel Hospitality Sports Entertainment Finance Retail LifestylePeopleBrowsr Playground Kred | Search | Engagement | Analytics | Grid | Spaces 2
    3. 3. Collective Intelligence 1,000 Days of Data… Social Vectors Connectedness Trust Relevance Influence Over 10 Indexes for filtering and categorizing Persona Sentiment Breaking TrendsPeopleBrowsr Playground Kred | Search | Engagement | Analytics | Grid | Spaces 3
    4. 4. Collective Intelligence …from 100 million people MARKETERS 100,000,000 DEVELOPERS PEOPLE BRANDS AGENCIESPeopleBrowsr Playground Kred | Search | Engagement | Analytics | Grid | Spaces 4
    5. 5. Playground Playground is an all-inclusive social analytics platform for monitoring and engaging in the conversation and identifying the most influential people around any brand or topic.PeopleBrowsr Playground Kred | Search | Engagement | Analytics | Grid | Spaces 5
    6. 6. Data Availability Twitter posts and metadata since November 2008 Facebook public posts since June 2010 Two years of posts from more than 40 million blogs and forumsPeopleBrowsr Playground Kred | Search | Engagement | Analytics | Grid | Spaces
    7. 7. SOCIAL VECTORS Community Based Influencers Pinpoint communities bound by interests and affinities where Influencers are most active Architect | Blogger | Celebrities | CEO | Coffee Lovers | Comedy | Cool Brands | Dancers | Dating | Doctor | Dog Lovers | Engineer | Extreme Sports | Finance | Food | Jobs | Lawyer | Marketing | Mommy Bloggers | Musician | News | Photography | Politics | Religion | Reporter | Social Media | Sport | Travel | Tech | VIP | Wall St | Wine Lovers People are 300% more likely to engage when properly targetedPeopleBrowsr Playground Kred | Search | Engagement | Analytics | Grid | Spaces 7
    8. 8. Kred Measurable Influence Influence Outreach Community-Based Offline Accomplishments Transparent Interests and AffinitiesPeopleBrowsr Playground Kred | Search | Engagement | Analytics | Grid | Spaces 8
    9. 9. KRED What Is Kred? Kred is Measurable Influence Kred measures Influence and Outreach in communities connected by interests and affinities. We sift 1,000 days of data, billions of tweets and keywords, topics, hashtags and personal connections to calculate Kred. Influence Measures the ability to inspire action from others like retweeting, replies or new follows Outreach Measures generosity and rewards actions like engagement and willingness to spread a messagePeopleBrowsr Playground Kred | Search | Engagement | Analytics | Grid | Spaces 9
    10. 10. KRED Kredentials Kredentials presents anyone’s online history in a format that makes it simple to understand the source of their Kred. Kredentials reveals: Influence / Outreach Level Top Communities Most used hashtags Most posted links Most mentioned @names Most frequently used wordsPeopleBrowsr Playground Kred | Search | Engagement | Analytics | Grid | Spaces 10
    11. 11. KRED Recent Activity The only transparent influence measurement A record of every interaction, a full view of anyone’s social presence Post and earn points directly from their Recent ActivityPeopleBrowsr Playground Kred | Search | Engagement | Analytics | Grid | Spaces 11
    12. 12. KRED Community Kred Select a community, see its Kred and discover its top Influence and Outreach leaders PeopleBrowsr Playground Kred | Search | Engagement | Analytics | Grid | Spaces 12
    13. 13. KRED Integration with Playground Instantly access Kred from Playground for vital information about anyone’s Influence and Outreach. Sorting & Filtering Kredentials Fiilter on Kred in Stacks Click on the Kred icon next to any generated from search queries @name pulls up crucial information about their social presencePeopleBrowsr Playground Kred | Search | Engagement | Analytics | Grid | Spaces 13
    14. 14. KRED Integration with Playground Learn vital information about anyone’s Influence and Outreach. Built Directly into Grid Viral Analytics Kred is an integral ingredient of Influence assessment for Playground’s one-touch reports anyone mentioning your search termPeopleBrowsr Playground Kred | Search | Engagement | Analytics | Grid | Spaces 14
    15. 15. Search Community Search Retweet Analytics Post Effect Degrees of Separation 1,000 Days of Kred Influence Filters Conversations Related ContentPeopleBrowsr Playground Kred | Search | Engagement | Analytics | Grid | Spaces 15
    16. 16. SEARCH Search Topics, Locations, Communities Hyper-target your search: 1.  Select a community 2.  Location 3.  Topic Create your own Community out of Bio keywords, specific users, or mentioned HashtagsPeopleBrowsr Playground Kred | Search | Engagement | Analytics | Grid | Spaces 16
    17. 17. SEARCH Search View important statistics around Keyword Top Locations Sentiment Top Communities Gender StatisticsPeopleBrowsr Playground Kred | Search | Engagement | Analytics | Grid | Spaces 17
    18. 18. SEARCH 1,000 Days of Data Label any chart Click on any chart point point with an to see the conversation event streamPeopleBrowsr Playground Kred | Search | Engagement | Analytics | Grid | Spaces 18
    19. 19. SEARCH Post Effect Click on Post Effect to monitor audience response See how many ReTweets, @Replies, New Followers, and Bit.ly Clicks a post generates Click on bit.ly number to see chartPeopleBrowsr Playground Kred | Search | Engagement | Analytics | Grid | Spaces 19
    20. 20. SEARCH Related Data 1,000 day chart for Picture results for “panda” search “panda” search Searches related data 1.  images 2.  videos 3.  @names 4.  #tags 5.  RTs 6.  URLsPeopleBrowsr Playground Kred | Search | Engagement | Analytics | Grid | Spaces 20
    21. 21. SEARCH Find Influencers With Kred Brand Interest Graphs by Community Focus on Kred Influence and Outreach leaders Available for searches within a Community Filter the conversation and engage with influential people relevant to your brandPeopleBrowsr Playground Kred | Search | Engagement | Analytics | Grid | Spaces 21
    22. 22. SEARCH Degrees of Separation Degrees of Separation Click to find the path between you and your audiencePeopleBrowsr Playground Kred | Search | Engagement | Analytics | Grid | Spaces 22
    23. 23. Engagement Cross-Network Search Tweet Assignment 1,000 Days Chart Shared Accounts Streaming Analytics Role Management Post Scheduling Team Monitoring Post Effect Summary Tag a User / PostPeopleBrowsr Playground Kred | Search | Engagement | Analytics | Grid | Spaces 23
    24. 24. ENGAGEMENT Cross-Network Search Browse Networks with ease Search a keyword in your source stream or a variety of other networks Search in blogs Search a keyword in the Google Blog Stream to browse through content without leaving Engagement CenterPeopleBrowsr Playground Kred | Search | Engagement | Analytics | Grid | Spaces 24
    25. 25. ENGAGEMENT Monitor Team Members Click on a Team Member to monitor their activity in a dedicated tabPeopleBrowsr Playground Kred | Search | Engagement | Analytics | Grid | Spaces 25
    26. 26. ENGAGEMENT Stream Analytics Get all the analytics for your search in one Stack PeopleBrowsr Playground Kred | Search | Engagement | Analytics | Grid | Spaces 26
    27. 27. ENGAGEMENT Post Actions Tag Users and Posts Add Notes Email Post Assign See Team Member Activity In Real TimePeopleBrowsr Playground Kred | Search | Engagement | Analytics | Grid | Spaces 27
    28. 28. ENGAGEMENT Calendar Tweet Scheduler Schedule posts for a later date Bulk upload posts for future campaignsPeopleBrowsr Playground Kred | Search | Engagement | Analytics | Grid | Spaces 28
    29. 29. ENGAGEMENT Assign Tweets Assign Tweets Forward tweets to team members for collaboration and efficient workflow. They will be able to reply directly from their account Search Assigned Search specific notes added to assigned tweetsPeopleBrowsr Playground Kred | Search | Engagement | Analytics | Grid | Spaces 29
    30. 30. ENGAGEMENT Real Time Replying See other team members replying to tweets in real timePeopleBrowsr Playground Kred | Search | Engagement | Analytics | Grid | Spaces 30
    31. 31. ENGAGEMENT Audit Trail Monitor all transactions between usersPeopleBrowsr Playground Kred | Search | Engagement | Analytics | Grid | Spaces 31
    32. 32. ENGAGEMENT Team Members – On-Duty Assign keywords to team members and set-up their on-duty timesPeopleBrowsr Playground Kred | Search | Engagement | Analytics | Grid | Spaces 32
    33. 33. ENGAGEMENT Email Notifications Set-up email Notifications for DMs @Replies Keywords MentionsPeopleBrowsr Playground Kred | Search | Engagement | Analytics | Grid | Spaces 33
    34. 34. Analytics Sentiment Analysis Influencer Identification Cross Network Mentions Influencer Sentiment Keyword Comparison Conversation Discovery Custom PDF Reports Trend Monitoring Historical Data Retweet AnalyticsPeopleBrowsr Playground Kred | Search | Engagement | Analytics | Grid | Spaces 34
    35. 35. ANALYTICS Compare Keywords Compare relevant data for your business See two or more keywords in the same chart PeopleBrowsr Playground Kred | Search | Engagement | Analytics | Grid | Spaces 35
    36. 36. ANALYTICS View Mentions by Source See statistical data for Twitter, Facebook, News, Blogs, ForumsPeopleBrowsr Playground Kred | Search | Engagement | Analytics | Grid | Spaces 36
    37. 37. ANALYTICS Popularity Popularity Number of people liking or ReTweeting your search term Monitor @names, brand names, competitors, trending topics and #hashtags See volume, spikes in mentions and number of RTs for keywords or mentions See RT Acceleration, Emerging RTs, and Global MetricsPeopleBrowsr Playground Kred | Search | Engagement | Analytics | Grid | Spaces 37
    38. 38. ANALYTICS Sentiment Analysis Sentiment Reporting Filter by positive, negative and neutral sentiment Human-powered sentiment analysis for increased accuracy Sentiment Analysis Over Time 1,000 day charts Graph changes in sentiment Tap the historical DataminePeopleBrowsr Playground Kred | Search | Engagement | Analytics | Grid | Spaces 38
    39. 39. ANALYTICS Identify Top Influencers with Kred See Kred influencers mentioning your See top Kred Influence and Outreach brand positively and negatively leaders for your community Find out who your most influential followers are based on their KredPeopleBrowsr Playground Kred | Search | Engagement | Analytics | Grid | Spaces 39
    40. 40. Grid One-Touch Custom Reports Export to CSV Analyze the Social Grid Refine Results Filter by InfluencePeopleBrowsr Playground Kred | Search | Engagement | Analytics | Grid | Spaces 40
    41. 41. GRID Main Features View raw data of search and stream filtering Create customized reports – search keywords, @names Filter by location, interest-based community and history PeopleBrowsr Playground Kred | Search | Engagement | Analytics | Grid | Spaces 41
    42. 42. GRID Customized Reports Hyper-targeted search Keyword Over Time Keyword by Community Keyword by Country Keyword by Cities Stream report of postsPeopleBrowsr Playground Kred | Search | Engagement | Analytics | Grid | Spaces 42
    43. 43. GRID Customized Reports @Name Analytics with Kred Kred Influence Report Influence Comparison Report Kred Outreach Report Kred Recent Activity ReportPeopleBrowsr Playground Kred | Search | Engagement | Analytics | Grid | Spaces 43
    44. 44. Spaces Organize Playground Content Personalize Social Content Management Create a Filing System for Multiple Campaigns Share Customized Spaces with TeammatesPeopleBrowsr Playground Kred | Search | Engagement | Analytics | Grid | Spaces 44
    45. 45. SPACES Organize Playground Content Created for teams tracking analytics for multiple brands Grid, Analytics, Search and Engagement for multiple accountsPeopleBrowsr Playground Kred | Search | Engagement | Analytics | Grid | Spaces 45
    46. 46. SPACES Sharing Share Spaces with Team MembersPeopleBrowsr Playground Kred | Search | Engagement | Analytics | Grid | Spaces 46
    47. 47. Playground Dropbox Drag and Drop any Element Customizable Analytics Workspace Charts – Streams - GridPeopleBrowsr Playground Kred | Search | Engagement | Analytics | Grid | Spaces 47
    48. 48. PLAYGROUND DROPBOX Personalized Workspace Drag and drop elements from the Engagement, Search, Analytics, and Grid into Playground. Aggregate graphs, charts and real-time streamsPeopleBrowsr Playground Kred | Search | Engagement | Analytics | Grid | Spaces 48
    49. 49. API 1,000 Day Datamine Collective Intelligence of of Posts 100 Million People Custom Applications Segment by Interests & Development InfluencePeopleBrowsr Playground Kred | Search | Engagement | Analytics | Grid | Spaces 49
    50. 50. API PeopleBrowsr API Develop programs with our rich 1,000 Day Datamine Over 3 terabytes of social data per month Receiving Social Data at a rate of 10,000 posts per second Return data from Twitter, Facebook, and blogs / forums Search for data using a multitude of search terms including @names, finding word or hashtag clouds, top URLs, Videos, Pictures Hyper-target searches by Country, City, Sentiment, Gender, Influencer, Density, RT, and many othersPeopleBrowsr Playground Kred | Search | Engagement | Analytics | Grid | Spaces 50
    51. 51. API Capabilities & Outputs The PeopleBrowsr API provides research, analysis and targeting on social networks Who is speaking? What are they saying? How are they connected to others?PeopleBrowsr Playground Kred | Search | Engagement | Analytics | Grid | Spaces 51
    52. 52. API PeopleBrowsr API Who Is Speaking? Kred Influence Biographies Show Kred in specific communities Based on descriptions from Twitter Bios Kred Influence and Outreach @Name Bio Communities @Name Bio + Keywords Gender Location ID people on Twitter as male Show location based on Twitter Bio or female @Name Top Country @Name Gender + Keywords @Name Top US AreaPeopleBrowsr Playground Kred | Search | Engagement | Analytics | Grid | Spaces 52
    53. 53. API PeopleBrowsr Kred API Identify Influencers by Interests PeopleBrowsr Exclusive Entry of an @name or Community returns top influencers scored on: Influence is the ability to inspire action in the form of retweets, replies or new follows. Outreach reflects each @name’s generosity in the form of initiating conversations, interacting with others or spreading their content.PeopleBrowsr Playground Kred | Search | Engagement | Analytics | Grid | Spaces 53
    54. 54. API PeopleBrowsr Kred API Identity Archive (Kredentials) Segment users into ‘Communities’ by their identities and topics of interest Top Communities Word Cloud #Hashtags Total Mentions of @Name @Names Mentioned By @Name Total @Names Mentioned By @Name Friend and Follower Count Retweet Post Count Retweet Term or @Name Count Replies Sent Replies Received Links PostedPeopleBrowsr Playground Kred | Search | Engagement | Analytics | Grid | Spaces 54
    55. 55. For more information, please visit: www.PeopleBrowsr.com Twitter @PeopleBrowsr, @Kred Facebook facebook.com/SFPeopleBrowsr Email contact@peoplebrowsr.com Phone (877) 856 - 2935PeopleBrowsr Playground Kred | Search | Engagement | Analytics | Grid | Spaces 55
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