Marketing - Art or Science ADMA Conference
 

Marketing - Art or Science ADMA Conference

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Jodee Rich ADMA Marketing Debate - Science or Art Sydney August 23 2012

Jodee Rich ADMA Marketing Debate - Science or Art Sydney August 23 2012

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Marketing - Art or Science ADMA Conference Marketing - Art or Science ADMA Conference Presentation Transcript

  • Marketing: Art VersusScience (Data) Jodee Rich Marketing: Art Versus Science 23rd August 2012
  • Data saves the day Data Saves Human Life (Two Stories) Marketing: Art Versus Science 23rd August 2012
  • Data Saves Human Life Thousands ofData saves years BC the day No Tools No Data No Clothes Marketing: Art Versus Science 23rd August 2012
  • Data Saves Human Life Monster eats Creative Guy Data saves the day Marketing: Art Versus Science 23rd August 2012
  • Data Saves Human Life Early Scientist and saves the Data Data Guy day Marketing: Art Versus Science 23rd August 2012
  • Data Saves Human Life Data saves the day Teller Guy Story Marketing: Art Versus Science 23rd August 2012
  • Data Saves Human Life Data saves the day Marketing: Art Versus Science 23rd August 2012
  • Marketing Channels" (Quick History)" " Marketing: Art Versus Science 23rd August 2012
  • Marketing Channels Telegram Spam Marketing: Art Versus Science 23rd August 2012
  • Marketing Channels Billboards No Data Creative Data Marketing: Art Versus Science 23rd August 2012
  • Marketing Channels Direct Mail Marketing: Art Versus Science 23rd August 2012
  • Marketing Channels Outbound Call Centre Marketing: Art Versus Science 23rd August 2012
  • Marketing Channels Broadcast Mass Media(idiot box) Marketing: Art Versus Science 23rd August 2012
  • Marketing Channels Banner Ads(Genius Creative) Marketing: Art Versus Science 23rd August 2012
  • Marketing Channels Social Marketing: Art Versus Science 23rd August 2012
  • Marketing Channels OMG too much Data Marketing: Art Versus Science 23rd August 2012
  • Marketing Channels Data saves the day No Data Marketing: Art Versus Science 23rd August 2012
  • Marketing Channels Data saves the day No Data Too much Data Marketing: Art Versus Science 23rd August 2012
  • Marketing Channels No Data Too much Data Analysis Paralysis Marketing: Art Versus Science 23rd August 2012
  • Marketing Channels Filters in the stream of Data Data saves the day No Data Too much Data Marketing: Art Versus Science 23rd August 2012
  • Marketing Channels Data saves the dayAction Analytics Marketing: Art Versus Science 23rd August 2012
  • Data is the new Gold Marketing: Art Versus Science 23rd August 2012
  • Data is the new gold Measurable No Data No Money Adams cartoon Marketing: Art Versus Science 23rd August 2012
  • Data is the new gold Marketers have unlimited access to data 100 billion conversations 5,000 posts processed indexed per second http://vimeo.com/47756490# Marketing: Art Versus Science 23rd August 2012
  • Data is the new gold Targeted Case Study United Media Services - unitedmediaservices.com Marketing: Art Versus Science 23rd August 2012
  • Data is the new gold Targeted $339 million profit in June quarter $9 per passenger Marketing: Art Versus Science 23rd August 2012
  • Data is the new gold Kred Influence"Statement Marketing: Art Versus Science 23rd August 2012
  • Data is the new gold Relevant Visual Stream Marketing: Art Versus Science 23rd August 2012
  • Data is the new gold US Congressmen "(creative guy) These are not my figures that I am quoting… they are from someone who knows what they are talking about http://www.slideshare.net/peoplebrowsr/marketing-art-or-science-adma-conference Marketing: Art Versus Science 23rd August 2012