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Marketing: Art VersusScience (Data)                                             Jodee Rich     Marketing: Art Versus Scien...
Data saves the day                    	Data Saves Human Life                         (Two Stories)                     Mar...
Data Saves Human Life                                                                                  Thousands ofData sa...
Data Saves Human Life                                                                                 Monster eats Creativ...
Data Saves Human Life                                                                                   Early Scientist an...
Data Saves Human Life                                                                       Data saves the day Teller Guy ...
Data Saves Human Life                                                                       Data saves the day            ...
Marketing Channels"  (Quick History)"         "                          Marketing: Art Versus Science 23rd August 2012
Marketing Channels                                                                                    Telegram Spam       ...
Marketing Channels                                                                                 Billboards  No Data    ...
Marketing Channels                                                                                  Direct Mail           ...
Marketing Channels                                                                                    Outbound Call Centre...
Marketing Channels                                                                                    Broadcast Mass Media...
Marketing Channels                                                                                        Banner Ads(Geniu...
Marketing Channels                                                                             Social          Marketing: ...
Marketing Channels                                                                     OMG too much Data                  ...
Marketing Channels                                                                                Data saves the day      ...
Marketing Channels                                                                                Data saves the day      ...
Marketing Channels                                                                          No Data                       ...
Marketing Channels                                                                                Filters in the stream of...
Marketing Channels                                                                                       Data saves the da...
Data is the new Gold   Marketing: Art Versus Science 23rd August 2012
Data is the new gold                                                                                       Measurable     ...
Data is the new gold                                                                                                      ...
Data is the new gold                                                                                                      ...
Data is the new gold                                                                                        Targeted      ...
Data is the new gold                                                                                      Kred Influence"St...
Data is the new gold                                                                                      Relevant Visual ...
Data is the new gold                                                                                              US Congr...
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Marketing - Art or Science ADMA Conference

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Jodee Rich ADMA Marketing Debate - Science or Art Sydney August 23 2012

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Transcript of "Marketing - Art or Science ADMA Conference"

  1. 1. Marketing: Art VersusScience (Data) Jodee Rich Marketing: Art Versus Science 23rd August 2012
  2. 2. Data saves the day Data Saves Human Life (Two Stories) Marketing: Art Versus Science 23rd August 2012
  3. 3. Data Saves Human Life Thousands ofData saves years BC the day No Tools No Data No Clothes Marketing: Art Versus Science 23rd August 2012
  4. 4. Data Saves Human Life Monster eats Creative Guy Data saves the day Marketing: Art Versus Science 23rd August 2012
  5. 5. Data Saves Human Life Early Scientist and saves the Data Data Guy day Marketing: Art Versus Science 23rd August 2012
  6. 6. Data Saves Human Life Data saves the day Teller Guy Story Marketing: Art Versus Science 23rd August 2012
  7. 7. Data Saves Human Life Data saves the day Marketing: Art Versus Science 23rd August 2012
  8. 8. Marketing Channels" (Quick History)" " Marketing: Art Versus Science 23rd August 2012
  9. 9. Marketing Channels Telegram Spam Marketing: Art Versus Science 23rd August 2012
  10. 10. Marketing Channels Billboards No Data Creative Data Marketing: Art Versus Science 23rd August 2012
  11. 11. Marketing Channels Direct Mail Marketing: Art Versus Science 23rd August 2012
  12. 12. Marketing Channels Outbound Call Centre Marketing: Art Versus Science 23rd August 2012
  13. 13. Marketing Channels Broadcast Mass Media(idiot box) Marketing: Art Versus Science 23rd August 2012
  14. 14. Marketing Channels Banner Ads(Genius Creative) Marketing: Art Versus Science 23rd August 2012
  15. 15. Marketing Channels Social Marketing: Art Versus Science 23rd August 2012
  16. 16. Marketing Channels OMG too much Data Marketing: Art Versus Science 23rd August 2012
  17. 17. Marketing Channels Data saves the day No Data Marketing: Art Versus Science 23rd August 2012
  18. 18. Marketing Channels Data saves the day No Data Too much Data Marketing: Art Versus Science 23rd August 2012
  19. 19. Marketing Channels No Data Too much Data Analysis Paralysis Marketing: Art Versus Science 23rd August 2012
  20. 20. Marketing Channels Filters in the stream of Data Data saves the day No Data Too much Data Marketing: Art Versus Science 23rd August 2012
  21. 21. Marketing Channels Data saves the dayAction Analytics Marketing: Art Versus Science 23rd August 2012
  22. 22. Data is the new Gold Marketing: Art Versus Science 23rd August 2012
  23. 23. Data is the new gold Measurable No Data No Money Adams cartoon Marketing: Art Versus Science 23rd August 2012
  24. 24. Data is the new gold Marketers have unlimited access to data 100 billion conversations 5,000 posts processed indexed per second http://vimeo.com/47756490# Marketing: Art Versus Science 23rd August 2012
  25. 25. Data is the new gold Targeted Case Study United Media Services - unitedmediaservices.com Marketing: Art Versus Science 23rd August 2012
  26. 26. Data is the new gold Targeted $339 million profit in June quarter $9 per passenger Marketing: Art Versus Science 23rd August 2012
  27. 27. Data is the new gold Kred Influence"Statement Marketing: Art Versus Science 23rd August 2012
  28. 28. Data is the new gold Relevant Visual Stream Marketing: Art Versus Science 23rd August 2012
  29. 29. Data is the new gold US Congressmen "(creative guy) These are not my figures that I am quoting… they are from someone who knows what they are talking about http://www.slideshare.net/peoplebrowsr/marketing-art-or-science-adma-conference Marketing: Art Versus Science 23rd August 2012
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