Marketing - Art or Science ADMA Conference

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Jodee Rich ADMA Marketing Debate - Science or Art Sydney August 23 2012

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Marketing - Art or Science ADMA Conference

  1. 1. Marketing: Art VersusScience (Data) Jodee Rich Marketing: Art Versus Science 23rd August 2012
  2. 2. Data saves the day Data Saves Human Life (Two Stories) Marketing: Art Versus Science 23rd August 2012
  3. 3. Data Saves Human Life Thousands ofData saves years BC the day No Tools No Data No Clothes Marketing: Art Versus Science 23rd August 2012
  4. 4. Data Saves Human Life Monster eats Creative Guy Data saves the day Marketing: Art Versus Science 23rd August 2012
  5. 5. Data Saves Human Life Early Scientist and saves the Data Data Guy day Marketing: Art Versus Science 23rd August 2012
  6. 6. Data Saves Human Life Data saves the day Teller Guy Story Marketing: Art Versus Science 23rd August 2012
  7. 7. Data Saves Human Life Data saves the day Marketing: Art Versus Science 23rd August 2012
  8. 8. Marketing Channels" (Quick History)" " Marketing: Art Versus Science 23rd August 2012
  9. 9. Marketing Channels Telegram Spam Marketing: Art Versus Science 23rd August 2012
  10. 10. Marketing Channels Billboards No Data Creative Data Marketing: Art Versus Science 23rd August 2012
  11. 11. Marketing Channels Direct Mail Marketing: Art Versus Science 23rd August 2012
  12. 12. Marketing Channels Outbound Call Centre Marketing: Art Versus Science 23rd August 2012
  13. 13. Marketing Channels Broadcast Mass Media(idiot box) Marketing: Art Versus Science 23rd August 2012
  14. 14. Marketing Channels Banner Ads(Genius Creative) Marketing: Art Versus Science 23rd August 2012
  15. 15. Marketing Channels Social Marketing: Art Versus Science 23rd August 2012
  16. 16. Marketing Channels OMG too much Data Marketing: Art Versus Science 23rd August 2012
  17. 17. Marketing Channels Data saves the day No Data Marketing: Art Versus Science 23rd August 2012
  18. 18. Marketing Channels Data saves the day No Data Too much Data Marketing: Art Versus Science 23rd August 2012
  19. 19. Marketing Channels No Data Too much Data Analysis Paralysis Marketing: Art Versus Science 23rd August 2012
  20. 20. Marketing Channels Filters in the stream of Data Data saves the day No Data Too much Data Marketing: Art Versus Science 23rd August 2012
  21. 21. Marketing Channels Data saves the dayAction Analytics Marketing: Art Versus Science 23rd August 2012
  22. 22. Data is the new Gold Marketing: Art Versus Science 23rd August 2012
  23. 23. Data is the new gold Measurable No Data No Money Adams cartoon Marketing: Art Versus Science 23rd August 2012
  24. 24. Data is the new gold Marketers have unlimited access to data 100 billion conversations 5,000 posts processed indexed per second http://vimeo.com/47756490# Marketing: Art Versus Science 23rd August 2012
  25. 25. Data is the new gold Targeted Case Study United Media Services - unitedmediaservices.com Marketing: Art Versus Science 23rd August 2012
  26. 26. Data is the new gold Targeted $339 million profit in June quarter $9 per passenger Marketing: Art Versus Science 23rd August 2012
  27. 27. Data is the new gold Kred Influence"Statement Marketing: Art Versus Science 23rd August 2012
  28. 28. Data is the new gold Relevant Visual Stream Marketing: Art Versus Science 23rd August 2012
  29. 29. Data is the new gold US Congressmen "(creative guy) These are not my figures that I am quoting… they are from someone who knows what they are talking about http://www.slideshare.net/peoplebrowsr/marketing-art-or-science-adma-conference Marketing: Art Versus Science 23rd August 2012

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