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Kred Leaders and Stars


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Kred Leaders and Stars focus on enriching conversation and creating a better social experience for everyone in their social media community with their Influence and Outreach.

Kred Leaders and Stars focus on enriching conversation and creating a better social experience for everyone in their social media community with their Influence and Outreach.

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  • 1. Leaders and Stars ! Kred! Measurable ! Influence! Kred | PeopleBrowsr!
  • 2. We All Have Influence Somewhere!Every voice is important.!Our main Influencers are everyday people andnetworks of friends.!Small Close Networks of normal people are theRock “Stars” of Influence.!As Leaders, we believe in nurturing these Stars! Kred | PeopleBrowsr! 2
  • 3. What is Kred?!Transparency"Community"Trust and Generosity!Kred enriches your contributions to andinteractions with your viral social sphere.! Kred | PeopleBrowsr! 3!
  • 4. What is Kred?!Kred is Measurable Influence based on two metrics:! Influence" Ability to inspire action: " Retweets, Replies, New follows." Outreach" Generosity, rewards actions, interaction with others.! Kred | PeopleBrowsr! 4
  • 5. Kred Influence!Influence measures what others do for you! Normalized 1,000 point scale" Influence" How you inspire others to take action.! Metrics include:! Retweets! @Replies! New Follows !! ! ! ! !! Kred | PeopleBrowsr! 5
  • 6. Kred Outreach!Outreach measures generosity! Points “level up” and " increase infinitely! Outreach" How others inspire you to interact and engage.! Metrics include:! Retweets! @Replies! New Follows ! ! ! !! Kred | PeopleBrowsr! 6
  • 7. Kred Community Leader Program Objectives!Create Kred Awareness!Provide Community Leaders with Deep Kred Analytics!Provide Community Leaders with Real-Time Kred EventAnalytics!Nurture Community Stars! Kred | PeopleBrowsr! 7
  • 8. Kred Leaders Package!Each Kred leader is supported with a package (includinga variety of deep analytics reports) that helps themleverage their community!By experiencing the power of Kred to drive their owncommunity, Leaders will be able to talk about Kred frompersonal experience!Feedback from the leaders using their package helpsimprove the Kred platform and offering! Kred | PeopleBrowsr! 8
  • 9. Kred Leaders Membership Levels!Leaders! People who are leaders and respected in their communities ! People who want to be involved with Kred because it leverages their business and influence! Elected by the community, using +Kred ! Kred | PeopleBrowsr! 9
  • 10. Kred Leaders Membership Levels!Stars! Future Leaders and Commentators! Want to engage with Kred Leaders! Are acknowledged ! See Kred as a channel for Growth! Participate in competitions and events and help the Kred team spread the word! Kred | PeopleBrowsr! 10
  • 11. Community Leaders and Stars have special Gold and Silver Kred Badges! Leaders! Stars! Kred | PeopleBrowsr! 11
  • 12. Kred Leaders Conference!May 30th San Francisco!Attendees: Kred Community Leaders and Stars!A Thought Leader Conference about Influenceand Outreach!A reward for the Stars’ involvement in the program!An opportunity to inject the stars with Kredgoodness and meet the Kred team!Kred community votes for their favorite leadersand stars to attend! Kred | PeopleBrowsr! 12
  • 13. Become a Leader!Encourage your community to vote for for you as aLeader! Kred | PeopleBrowsr! 13
  • 14. See community members in the Run to become leaders! Kred | PeopleBrowsr! 14
  • 15. Community Leaders Featured on! Kred | PeopleBrowsr! 15
  • 16. Community Activity Statement! Show raising stars! Kred | PeopleBrowsr! 16
  • 17. Leaders award +kred to Stars! Active In their community!+kred from Community Leader is worth Double points! Kred | PeopleBrowsr! 17
  • 18. Events Leaderboard !See influential people about specific events! Kred | PeopleBrowsr! 18
  • 19. Kred Leaders have access to the PeopleBrowsr Mailing List!The Kred Leader of each community has theopportunity to author the monthly Kred communityemail and blogpost about influence.!The email is distributed to the all Kred users in thespecific community.!The blogpost is published on the Kred blog ! Kred | PeopleBrowsr! 19
  • 20. Kred Leaders make promos viral!Valentine’s day. Double the Love.!Influence awards are counted double on Kred!Eg: !-!You receive +K on Klout!-!You win 2 +Kred! Kred | PeopleBrowsr! 20
  • 21. Kred Leaders Package!Kred"Scorecard! Kred | PeopleBrowsr! 21
  • 22. Kred Leaders Package! HISTORICAL REPORT!Historical"Report! Kred | PeopleBrowsr! 22
  • 23. Kred Leaders Package!Weekly"Health"Report! Kred | PeopleBrowsr! 23
  • 24. Kred Leaders Package for Events!Pre-Event!During the Event! Dashboard monitoring event’s #tag! Kred | PeopleBrowsr! 24
  • 25. Kred Leaders Package for Events!Pre-Event!During the Event!Post-Event! Mentions Report! Audience Analysis! Reach Report! Kred | PeopleBrowsr! 25
  • 26. We all have Influence Somewhere!!Contact:!!@andrewgrill!!!!! Kred | PeopleBrowsr! 26