Jodee Rich at AHICE 2012
 

Jodee Rich at AHICE 2012

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An overview of social media, collective intelligence and influence measurement delivered at the 2012 AHICE Conference.

An overview of social media, collective intelligence and influence measurement delivered at the 2012 AHICE Conference.

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Jodee Rich at AHICE 2012 Jodee Rich at AHICE 2012 Presentation Transcript

  • PeopleBrowsr Social Media and Influence Measurement | 1
  • PeopleBrowsrSan Francisco New York Sydney London"Founded 2007 100 billion 5,000 " conversations posts processed " indexed per second Social Media and Influence Measurement | 2
  • PeopleBrowsr Customers"Marquee agencies and brands in Automotive, Tech, Hospitality,Sports, Government, Travel, Retail and Entertainment Social Media and Influence Measurement | 3
  • Vast Social Media DataMineWe process 5,000 posts/second and have over "100 Billion Posts Indexed and 300 Terabytes of data Twitter posts and metadata" since 2008 Facebook public posts " since 2010 Two years of posts from more than" 40 million blogs and forums Social Media and Influence Measurement | 4
  • Big PictureSwinging through the trees… Social Media and Influence Measurement | 5
  • Big PictureEmerging from the jungle with language… Social Media and Influence Measurement | 6
  • Big PictureThousands of years later we wrote it down… Social Media and Influence Measurement | 7
  • Big PicturePCs, the internet, mobile phones, GPS have come together toenable a vast distributed data network of collective memory Social Media and Influence Measurement | 8
  • Big PictureA collective stream of intelligence… Social Media and Influence Measurement | 9
  • Little BrotherConnected Little Brothers will be "a higher intelligence than Big Brother Social Media and Influence Measurement | 10
  • Little Brother Social Media and Influence Measurement | 11
  • An Inverted Orwellian RevolutionLittle Brother now has access to vast amounts of information Social Media and Influence Measurement | 12
  • The Birth of Influence Measurement Social Media and Influence Measurement | 13
  • The Birth of Influence Measurement Social Media and Influence Measurement | 14
  • The Birth of Influence Measurement Social Media and Influence Measurement | 15
  • Billions Of Conversations Filter messages" Sort by Community" Measure social influence Social Media and Influence Measurement | 16
  • We All Have Influence Somewhere Every voice is important Our main Influencers are everyday people and " networks of friends Small Close Networks of normal people are the " ‘Rock Stars of Influence’ Kred enriches your contributions to and interactions with your viral social sphere. Social Media and Influence Measurement | 17
  • Influencer Identification with Kred!We sift billions of posts, keywords, hashtags and connectionsto calculate Kred Influence and Outreach Influence! The ability to inspire action from others like retweets, replies or" new follows Outreach" Rewards generous actions like " engaging with others and " spreading their message Social Media and Influence Measurement | 18
  • Kred Community InfluenceThen we assess influence in communities "connected by interests and things in common 120,000,000 People 140,000,000 people in over 200 communities in Over 200 Different Communities Extreme Advertising Biking CEO Doctors Education Family Fashion Sports Your Fitness Food Gaming Your Brand Market Investors LGBT Lawyers Segment Photo- Social Parents Politics Radio Reporters Sailing Shopping graphy Media Software Developers Sports Students Surfing Tech Tennis Travel Yoga Social Media and Influence Measurement | 19
  • Social Media and Influence Measurement | 20
  • Kred InfluenceInfluence measures what others do for you How you inspire others " to take action Normalized 1,000 point scale" Metrics: Mentions Likes Retweets Comments @Replies Shares New Follows Mentions Event Invitations Social Media and Influence Measurement | 21
  • Social Media and Influence Measurement | 22
  • Kred OutreachOutreach measures generosity How much you " interact and engage Points “level up” and " increase infinitely Metrics: Mentions Likes Retweets Comments @Replies Mentions Event Invitations Social Media and Influence Measurement | 23
  • Action Analytics Social Media and Influence Measurement | 24
  • KredentialsIdentity Archive of 140 million people "Learn about anyone’s social presence Social Media and Influence Measurement | 25
  • Kred StoryPersonal visual histories drawn from social media activity Visual influence streams " make anyone’s influence easy to understand Social Media and Influence Measurement | 26
  • Influence Marketing Social networks drive brand awareness and product recommendations " 90%of consumers trust peer recommendations" 76%of Twitter users now post status updates 95%say Facebook impacts their purchasing behavior Sources: Neilson, WOMMA, Edison Research Social Media and Influence Measurement | 27
  • Case Study54th GRAMMY Awards“We couldn’t have beenhappier with the KredInfluencers Campaign.“Activating communityinfluencers helped usincrease showawareness, growviewership and delivervalue to sponsors.” Beverly Jackson! Director of Marketing, Social Media and Strategic Alliances" The Recording Academy" Social Media and Influence Measurement | 28
  • Twitter Volume Day of Show 54th GRAMMY Awards 2012 13.5 million Mentions2,000,000 5PM 1,801,2211,750,000 6PM 1,726,7501,500,000 7PM 1,421,2311,250,000 5X1,000,000 growth 8PM 978,039 750,000 500,000 250,000 2011 0 2.9Millon Mentions 12:00 AM 3:00 AM 6:00 AM 9:00 AM 12:00 PM 3:00 PM 6:00 PM 9:00 PM 1.  ALL GRAMMY-related keywords include: GRAMMY, #GRAMMYs, #GRAMMYlive, @TheGRAMMYs, #GRAMMYGlam, #WeAreMusic Social Media and Influence Measurement | 29 29
  • Influencer Viral EffectMentions of “Grammys” Retweets and @Replies Conversation aboutby 100 Top Kred Total Reach of Mentions by 154,853 Followers (non-unique followers) watching the GrammysInfluencers 474 220,771
 241,737,172
 … Leads to
 Viewership" Social Media and Influence Measurement | 30
  • TV Show Viewership 54th GRAMMY Awards 2012! 39,000,000 13 million more viewers 2011! 50% growth 26,500,0000.0 5.0 10.0 15.0 20.0 25.0 30.0 35.0 40.0 45.0 1.  ALL GRAMMY-related keywords include: GRAMMY, #GRAMMYs, #GRAMMYlive, @TheGRAMMYs, #GRAMMYGlam, #WeAreMusic Social Media and Influence Measurement | 31
  • Case Study " United Media Services - unitedmediaservices.com Social Media and Influence Measurement | 32
  • Case Study $339 million profit in June quarter $9 per passenger Social Media and Influence Measurement | 33
  • HypertargetingIdentify and segment your top influencers Social Media and Influence Measurement | 34
  • Kred RewardsSocial media influence marketing"that matches people with offers they love " Targets brand advocates and influential people Viral elements generate excitement and " brand mentions Real-time analytics and " post-campaign ROI analysis Social Media and Influence Measurement | 35
  • The Kred Rewards Process Identify and Target! Find influencers in communities connected by interests and things in common Connect and Amplify! Connect influencers with offers and let them spread them through Tweets, Facebook Shares, and passing Analyze and Report! Complete analysis of reward redemptions, ROI, Reach and Retweets Social Media and Influence Measurement | 36
  • Kred for CRMCombines Social Media Influence with the leader in CRM Marketers can create leads from influential people discussing their keywords Provide superior customer service to brand reputation influencers Sales can increase their close rate and average order size by incorporating social CRM Social Media and Influence Measurement | 37
  • Presentation http://bit.ly/KredAHICE JodeeRich@Kred.com"" Social Media and Influence Measurement | 38