From Demographics toPsychographics toBehaviorgraphics"Pivot Conference 2011                                               ...
The Pivot Conference 2011 | PeopleBrowsr
BIG PICTURE Human Socialization Swinging through the trees…                 The Pivot Conference 2011 | PeopleBrowsr      ...
BIG PICTURE Emerging from the jungle with Language…                The Pivot Conference 2011 | PeopleBrowsr               ...
BIG PICTURE Thousands of years later we wrote it down…                The Pivot Conference 2011 | PeopleBrowsr            ...
BIG PICTURE PCs, the internet, mobile phones, GPS have come together to enable a vast distributed data network of collecti...
BIG PICTURE A collective stream of intelligence…                  The Pivot Conference 2011 | PeopleBrowsr                ...
Little Brother                 The Pivot Conference 2011 | PeopleBrowsr                                          8
Orwell got it wrongAt 10,000 posts a second…. we arebeing overwhelmed by Data    The Pivot Conference 2011 | PeopleBrowsr ...
The Pivot Conference 2011 | PeopleBrowsr                                          10	  
BIG DATA IS NOW HEADING FOR LITTLE BROTHER           The Pivot Conference 2011 | PeopleBrowsr                             ...
LITTLE BROTHERConnected Little Brothers will be a higher intelligencethan Big Brother               The Pivot Conference 2...
The Pivot Conference 2011 | PeopleBrowsr                                          13
“Influence is impossible to measure”         The Pivot Conference 2011 | PeopleBrowsr                                      ...
Billions of ConversationsFilter messages"Sort by Community"Measure social influence           The Pivot Conference 2011 | P...
We All have Influence SomewhereEvery voice is important.Our main Influencers are everyday peopleand networks of friends.Smal...
BehaviourGraphicsKred is Measurable Influence based on two metrics:                                 Influence"              ...
The Pivot Conference 2011 | PeopleBrowsr                                          18
Identity Archives                 The Pivot Conference 2011 | PeopleBrowsr                                          19
Social TV Analytics will eventuallyreplace Nielsen as the primarydata used by Media Buyers…. Here’s Why…          The Pivo...
The Test Case                           Filter Social mentions of 900 major TV Shows inthe United StatesCommunities compos...
The SolutionTV Show IdentificationExample: House                The Pivot Conference 2011 | PeopleBrowsr                   ...
The SolutionCommunities     Identify demographics through              Declared Age              Marital Status           ...
Data Size                                Total number of TV Show mentions since January 2011                    30 Million...
Data Size                                          Number of people in each CommunityUnder 18 – 1,615,107                 ...
Big Data for Little Brother will carry the next level of  Human Evolution Woodstock 2 in Time Sq Oct 16 2011@WingDudeJodee...
Big Data for Little Brother will carry the next level of  Human Evolution We are the 99%@WingDude slidesha.re/PBPivotJodee...
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From Demographics to Psychographics to Behaviorgraphics - PivotCon 2011 - Jodee Rich

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  • And in a wonderful human recursion we arebeing overwhelmed by our own data
  • The cat is out of the bag
  • Story: Mitch script; “challenge problem solution benefits” – user focused
  • Rose: “In the golden age of Twitter, Everyone is important Everyone has the potential to be a big influencer. Little brothers are the rock stars of social media”
  • Add table with actions, Summary notice how the use can dircetly affect outreach but infl can only be affected by others
  • From Demographics to Psychographics to Behaviorgraphics - PivotCon 2011 - Jodee Rich

    1. 1. From Demographics toPsychographics toBehaviorgraphics"Pivot Conference 2011 Jodee Rich CEO PeopleBrowsr The Pivot Conference 2011 | PeopleBrowsr
    2. 2. The Pivot Conference 2011 | PeopleBrowsr
    3. 3. BIG PICTURE Human Socialization Swinging through the trees… The Pivot Conference 2011 | PeopleBrowsr 3
    4. 4. BIG PICTURE Emerging from the jungle with Language… The Pivot Conference 2011 | PeopleBrowsr 4
    5. 5. BIG PICTURE Thousands of years later we wrote it down… The Pivot Conference 2011 | PeopleBrowsr 5
    6. 6. BIG PICTURE PCs, the internet, mobile phones, GPS have come together to enable a vast distributed data network of collective memory The Pivot Conference 2011 | PeopleBrowsr 6
    7. 7. BIG PICTURE A collective stream of intelligence… The Pivot Conference 2011 | PeopleBrowsr 7
    8. 8. Little Brother The Pivot Conference 2011 | PeopleBrowsr 8
    9. 9. Orwell got it wrongAt 10,000 posts a second…. we arebeing overwhelmed by Data The Pivot Conference 2011 | PeopleBrowsr 9  
    10. 10. The Pivot Conference 2011 | PeopleBrowsr 10  
    11. 11. BIG DATA IS NOW HEADING FOR LITTLE BROTHER The Pivot Conference 2011 | PeopleBrowsr 11  
    12. 12. LITTLE BROTHERConnected Little Brothers will be a higher intelligencethan Big Brother The Pivot Conference 2011 | PeopleBrowsr 12  
    13. 13. The Pivot Conference 2011 | PeopleBrowsr 13
    14. 14. “Influence is impossible to measure” The Pivot Conference 2011 | PeopleBrowsr 14
    15. 15. Billions of ConversationsFilter messages"Sort by Community"Measure social influence The Pivot Conference 2011 | PeopleBrowsr 15
    16. 16. We All have Influence SomewhereEvery voice is important.Our main Influencers are everyday peopleand networks of friends.Small Close Networks of normal peopleare the Rock Stars of Influence. The Pivot Conference 2011 | PeopleBrowsr 16
    17. 17. BehaviourGraphicsKred is Measurable Influence based on two metrics: Influence" Ability to inspire action: " Retweets, Replies, New follows." Outreach" Generosity, rewards actions, interaction with others. The Pivot Conference 2011 | PeopleBrowsr 17
    18. 18. The Pivot Conference 2011 | PeopleBrowsr 18
    19. 19. Identity Archives The Pivot Conference 2011 | PeopleBrowsr 19
    20. 20. Social TV Analytics will eventuallyreplace Nielsen as the primarydata used by Media Buyers…. Here’s Why… The Pivot Conference 2011 | PeopleBrowsr
    21. 21. The Test Case Filter Social mentions of 900 major TV Shows inthe United StatesCommunities composed of Social Media Usersrelated by their Affinities The Pivot Conference 2011 | PeopleBrowsr 21
    22. 22. The SolutionTV Show IdentificationExample: House The Pivot Conference 2011 | PeopleBrowsr 22
    23. 23. The SolutionCommunities Identify demographics through Declared Age Marital Status Profession Followers of account Under18 = (student OR freshman OR junior OR senior) AND (list of 18K high schools) OR in high school OR I’m 6-17 years old OR I’m a teenager OR student of (high schools) OR studying for the ACTs OR learning to drive OR I want a fake ID OR … The Pivot Conference 2011 | PeopleBrowsr 23
    24. 24. Data Size Total number of TV Show mentions since January 2011 30 Million The Pivot Conference 2011 | PeopleBrowsr 24
    25. 25. Data Size Number of people in each CommunityUnder 18 – 1,615,107 100K – 346,537Age 19-24 – 412,479 Allergy – 134,585Age 25-35 – 1,636,156 Tech – 5,111,413Moms – 370,762 Adventure + Tech – 1,673,600Heavy Searchers U. 18 – 132,231 Active Investors – 5,127Heavy Searchers 19-24 – 40,980 Adventurers/Outdoors – 139,121Heavy Searchers 25-35 – 201,238 The Pivot Conference 2011 | PeopleBrowsr 25
    26. 26. Big Data for Little Brother will carry the next level of Human Evolution Woodstock 2 in Time Sq Oct 16 2011@WingDudeJodeeRich@PeopleBrowsr.com The Pivot Conference 2011 | PeopleBrowsr 26  
    27. 27. Big Data for Little Brother will carry the next level of Human Evolution We are the 99%@WingDude slidesha.re/PBPivotJodeeRich@PeopleBrowsr.com The Pivot Conference 2011 | PeopleBrowsr 27  

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