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dotCEO Marketing Plan Deck January 2014


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dotCEO Marketing Plan for Registrars.

dotCEO Marketing Plan for Registrars.

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  • 1. dot powered by CEO TM Social OS 1
  • 2. dotCEO has Individual CEOs Authority Exclusivity Vanity Authority and Power IP Trademark and Brand Owners Power Security Credibility Officiality 2
  • 3. Target CEO Influencers " in our Twitter Datamine 3
  • 4. Match Email Data with Social Data CEO PeopleBrowsr @wingdude Kred Score 946/6" Influential in CEO and Extreme Sports Communities Connected to 2,361 CEOs 4
  • 5. disimic fuelonline guykawasaki garyvee valaafshar kimgarst melissaonline chrisbrogan gabriele_corno mysodotcom mcuban dabneyporte geoff_deweaver pammktgnut rootnl2k youternmark pres_123 meghanmbiro josephjett janlgordon nukman msuster fixedopsgenius brucesallan jonahlupton drew jaybaer Target CEO Influencers by Community 5
  • 6. zappos CEO -Tony 2718035 SteveTappin Steve Tappin CEO 198770 Coach and confidant to world's top chief executives. Presenter of BBC CEO Guru. China/le BradPyatt Brad Pyatt CEO 129372 Retired NFL Player, and CEO/Founder of MusclePharm, Husband to Stephanie Pyatt, Father CEOChallenge CEO Challenge 60880 Domestic Violence costs the Australian economy $14 billion every year and is increasing. Do BackpackCEO The Backpack CEO 57724 New Age Entrepreneur that travels all around the world, enjoying a healthy, successful, posit UnderTheBar Dave (CEO elitefts) 47865 Founder and CEO Inc, Husband, Father, Brother, Son, Strength Specialis EphinityCEO Ephinity CEO 42060 Hi, George Gonzalez here. I'm a Technologist and Entrepreneur who genuinely cares about a thegarnercircle The GarnerCircle CEO 15434 CEO: Nicole Garner |PR, Mktg, Activation|Atl Tribune best PR|author PetroChase CEO 11274 PetroChase, an independent oil and gas firm assists in the acquisition, development, and ex SatMorningCEO Saturday Morning CEO 5087 Saturday Morning CEO: Books / Videos / Products Email Newsletter, Radio Show, Boot Cam elitemmbiz John CEO @ EliteMm 4226 EliteMm is a telecommunication company that specialize in mobile marketing. LisaWehr Lisa Wehr - CEO 4172 CEO and Head Cheese @Oneupweb Digital Marketing. 17+ yr marketer and still dig the ch CEOTOPDOLLAR CEO TOPDOLLAR 4069 CEO/Founder who created @DOLLARBOYZ, a massive youth-led movement that attracts yo marissalevin Marissa Levin, CEO 3901 CEO Information Experts.CEO Successful Culture. Visionary, Strategist, Entrepreneur, Mento MedGenInc Nick Chieco CEO 3377 Nicholas Chieco, CEO of Medgen Inc. for a healthier life. and their friends VitoGlazersCEO Vito Glazers CEO 3160 Vito Glazers is currently the CEO of the One World Network @1WorldNetwork TheNakedCEO The Naked CEO 2573 CPA Australia CEO and former Macquarie Uni lecturer Alex Malley reveals secrets behind to StilettoWoman Stiletto Woman CEO 2462 Founder @StilettoWoman and @KaeElleLuxe // Author // SWMag // #SWIBA Awards // #FO SA_Film SA Film Corp CEO 2080 Richard Harris is the CEO of the South Australian Film Corporation, which supports the Sout CenterStateCEO CenterState CEO 1506 Based in Syracuse, the CenterState Corporation for Economic Opportunity is a twelve-coun The_Social_CEO The Social CEO 1481 Are you a social media active CEO or aspiring CEO? Follow to collaborate, learn and share t GoodSquire1 David Stout | CEO 287 Marketing | Branding | Web Design | SEO | Tradeshow and Collateral Design | PR Services TheAmericanCEO The American CEO 285 The American CEO is walking a tightrope daily...often blindfolded without a net. Here's how t lorameyers7 Paythia CEO 101 Paythia, CEO of NSF Project Build Up working with at-risk youth, juveniles and ex-offenders LFMCEO STEEZO da NPOG CEO 294 owner of N.P.O.G consulting CEO LFM-Mktng-Inc #teamLFM, last Resort MG llc, 30246556 JJ_CEO_Tridion JJ, CEO, SDL cmt 300 CEO, SDL - Content Management Technologies Division KimShidaeRP CEO Starship 312 CEO of Starship Entertainment #StarshipPlanets GS_EventsLLC Alicia Scott GSE CEO 333 Howard U Alumni. CEO of GSE, a full service event planning co. specializing in product launc Ich_Guevara CEO of Proyecto-Bebe 335 Hi, I'am Irene C. Hernando Guevara, CEO of Proyecto-Bebe FindMyCompany Find My Company CEO 28992 SEM Company. Industry leading SEO Process. PPC, Social, WebDev! Successful integration ChicCEO Chic CEO 22733 Chic CEO is a free online resource for female entrepreneurs. Entrepreneurs with style. Follow LizzHarmon Lizz Harmon, CEO 21546 Integrate PR and social media for HarmonTampa clients | Tweet #PR tips at 9am and 9pm w blogworld BlogWorld CEO 19956 Tweets from BlogWorld and New Media Expo, and its founder Rick Calvert Innofresh Innofresh CEO, Bruce 15242 Innofresh CEO, Customer advocate and Chief Enthusiasm Officer , H Target 100K CEOs
  • 7. A Landing Page for every CEO on Twitter JodeeRich.CEO The Internet's Most Exclusive New Address 7
  • 8. A Landing Page for every CEO on Twitter CEO's Twitter Avatar > < Recently tweeted pictures Potential Domain Name > JodeeRich.CEO The Internet's Most Exclusive New Address 8
  • 9. A Landing Page for every CEO on Twitter JodeeRich.CEO 45 CEOs in Sydney 658 Influential CEOs claim your name 32 Kitesurfing CEOs
  • 10. A Landing Page for every CEO on Twitter > CEO's bio on mouseover < CEOs in your network 10
  • 11. A Landing Page for every CEO on Twitter JodeeRich.CEO claim your name "High speed evolution, with weapons of mass collaboration" Your Most Retweeted Post
  • 12. dotCEO is the web's most Exclusive and High-Powered online Community Who's dotCEO Who's NOT Chief Executive Officers Bean Counters Presidents High Schoolers Managing Directors Paper Pushers Founders People Searching for Long Lost Friends CoFounders Sales Managers Executive Chairmen People Who Like to Post Selfies
  • 13. dotCEO claim your name Founder's Program Preregister High-Profile CEOs Target Top CEO Community Leaders Feature founders in dotCEO marketing materials 13
  • 14. Target Top 100 CEOs in 40 communities Tech Invite CEOs Extreme Sports Preregistration Page JodeeRich .CEO" Founder's Program Invite Sailing Golf 14
  • 15. Top 100 CEO by Community Preregistration Email 15
  • 16. dotCEO Founder's Program Invitation Email 16
  • 17. Target CEOs in Preregistration Invitation CEOs in mailing list Registrar Mailing List Preregistration Submitted Registrar Website JodeeRich .CEO" Founder's Program Invitation
  • 18. Registrar Preregistration Email 18
  • 19. dotCEO Founder's Program Invitation Email 19
  • 20. dotCEO Facebook ads Twitter Direct Messages LinkedIn display ads Marketing 3rd Party Email Lists Google banner ads TV Promotion 20
  • 21. dotCEO Registrant Landing Page 21
  • 22. dotCEO Registrant Landing Page (flip) 22
  • 23. Buy Now Preregistrants Buy now email Registrar Landing Page Registrar Customer Database Domain Purchase PeopleBrowsr Data Share Handle Name Bio Communities Conversations Gender Etc 23
  • 24. Turn Domain Names into Domain Networks Part 1 Verification Process Registrar's dotCEO Registrants Registrar-branded Join dotCEO Network Invitation Hi Jodee Welcome to dotCEO Network
  • 25. Turn Domain Names into Domain Networks Part 2 dotCEO Network Member dotCEO Network Stream Registrar Landing Page 3 click to join Invites 10 8 view network Friends 1 buys
  • 26. Registrar dotCEO Lead Channel Parts 1 and 2 Registrar Mailing List Registrar dotCEO Landing Page $ Registrar Purchase Confirmation Registrar dotCEO Network Invitation Invite Friends dotCEO dotCEO Network Stream Access Granted Website: Verification & Onboarding
  • 27. Registrar dotCEO Network Invitation 27
  • 28. Verification to join dotCEO Network Upload Business Card Network Invitation Login via LinkedIn No CEO Keywords Proof Insufficient PeopleBrowsr Reviews Hi Jodee Join the Executive Network Onboarding Proof Sufficient CEO Keywords Hi Jodee Join the dotCEO Network Onboarding 28
  • 29. dotCEO Network Access Approved 29
  • 30. dotCEO Executive Network Invitation 30
  • 31. dotCEO Network Activation Reminder 31
  • 32. Hi Jodee Rich Join the dotCEO Network Connect in moments via 32
  • 33. Welcome Jodee Rich You are about to enter the dotCEO Network Your friends are here Brad White Richard Rosenblatt Trending on dotCEO @Wingdude Organising a SOMA developer meetup to showcase new Social OS app platform. Who wants in? Blake Irving Rupert Murdoch Fadi Chehade @icann_president Inviting comment on ICANN's draft strategic vision, mission and focus for a five-year plan http:// @demandrichard First time LinkedIn has fallen post earnings. Good Q with conservative guidance Next 33
  • 34. You are connected as JodeeRich.CEO Now connect your identities Connected Connected Connected Connect Now Connect Now Next 34
  • 35. CEO Network 35
  • 36. dotCEO Network Virality Provide domains to influencers Influencers invite their friends to join their network People buy domain to join network and invite more friends
  • 37. Viral Chain Reaction dotCEO TLD goes viral Invites friends Influential CEO 38
  • 38. Social OS gives you a Viral Domain Lead Channel dotCEO turns Network members into Affiliates
  • 39. dotCEO powered by Social OS 1 3 Rich Datamine and Email for Targeting CEOs Seamless Upselling and Onboarding 2 4 Influencer-Based Founder's Program Network Membership Drives Virality 40