YTD Analysis and Reporting PeopleBrowsr
has a data mine with over 3 years of Twitter conversations. We have extracted and analyzed tweets surrounding Super Bowl Ad Mentions. We’ve analyzed sentiment and compared volume from 2010/2011 YTD to see which brands were most talked about on Twitter during Super Bowl Commercials.
2011 Super Bowl YTD 387,162
vs 99,124 Total Tweets 2011 Total Tweets 2010 From last year, total volume of Tweets mentioning Super Bowl brands increased 271% . Doritos had the highest number of mentions in 2010 and was the 3 rd top mentioned brand this year, with an 89% increase in volume in 2011. In 2011, most social activity of all ads was in the Auto industry , represented by Volkswagon, Chrysler and Chevrolet.
2011 Super Bowl YTD Ads
placed in the Second Quarter captured more online viewing attention than other positions Volkswagon had the most positive sentiment – and lots of buzz with “The Force” commercial - 86% of sentiment positive Groupon ads most negative sentiment - Groupon has since pulled the controversial Super Bowl ads - 75% of sentiment negative