Brand Bowl 2011 by PeopleBrowsr

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Brand Bowl 2011 by PeopleBrowsr

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Brand Bowl 2011 by PeopleBrowsr

Brand Bowl 2011 by PeopleBrowsr

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  • S45
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  • New Epic Mickey Slide
  • New Epic Mickey Slide
  • Top 11 brands
  • Total volume

Transcript

  • 1. Super Bowl Ad Buzz on Twitter Brand Bowl!
  • 2. PeopleBrowsr is assembling the collective intelligence by storing , retrieving and indexing public conversations on the social web.
  • 3. YTD Analysis and Reporting PeopleBrowsr has a data mine with over 3 years of Twitter conversations. We have extracted and analyzed tweets surrounding Super Bowl Ad Mentions. We’ve analyzed sentiment and compared volume from 2010/2011 YTD to see which brands were most talked about on Twitter during Super Bowl Commercials.
  • 4. 2011 Super Bowl YTD 387,162 vs 99,124 Total Tweets 2011 Total Tweets 2010 From last year, total volume of Tweets mentioning Super Bowl brands increased 271% . Doritos had the highest number of mentions in 2010 and was the 3 rd top mentioned brand this year, with an 89% increase in volume in 2011. In 2011, most social activity of all ads was in the Auto industry , represented by Volkswagon, Chrysler and Chevrolet.
  • 5. 2011 Super Bowl YTD Ads placed in the Second Quarter captured more online viewing attention than other positions Volkswagon had the most positive sentiment – and lots of buzz with “The Force” commercial - 86% of sentiment positive Groupon ads most negative sentiment - Groupon has since pulled the controversial Super Bowl ads - 75% of sentiment negative
  • 6. Pacific Standard Time 387,162 Total Tweets 2011 Top 10 (+1) Volume
  • 7. 99,124 Total Tweets 2010 Top 10 Volume
  • 8. 2011 Top 10 (+1) vs 2010 Top 10
  • 9. 249% 2011 Top 10 vs 2010 Top 10 YTD Increase in Total Volume of Tweets
  • 10. Brand Comparisons 2011 vs 2010 YTD % Changes Doritos 89% Coca-Cola 1088% Snickers 79% Budweiser 8.9% Bud Light -24% Hyundai 32% Kia 200% Go Daddy 21%
  • 11. Human Turked Sentiment Sample Size = 2,000 Per Brand (Top 11) Percentage of Conversational Posts 2011 Sample Sentiment
  • 12. Top 10 +/- Sentiment Comparison More positive than negative sentiment in 2011 and 2010
  • 13. % of Conversational Posts 2011 Top 10 (+1) Stats
  • 14. www.PeopleBrowsr.com @PeopleBrowsr [email_address]