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  • The growth is not isolated in one sector – PB has had the prvilege of working with the following brands in the following industries. Each industry has a different need –whether it be brand awareness, community activation and engagement, or increase sales thru direct marketing promotions and incentives
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  • S48 Build File of mentions - Interest Graph. Extract @names Sort by # of followers/most number of mentions - interest graph
  • Build File of mentions - Interest Graph. Extract @names Sort by # of followers/most number of mentions - interest graph
  • S50 Reduced font BW:Mechanical turk – history
  • Pri to add slide 39
  • New Epic Mickey Slide
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  • What does PB provide to achieve these goals for agencies and brands? Sentiment includes mechanical turk -
  • Use web splash page for copy – confirm splash copy
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Transcript

  • 1. WE ARE... Social Analytics for MarketersPeopleBrowsr Kred | Playground | API | Enterprise Services | Labs
  • 2. MISSION To Assemble the Collective Intelligence Post by Post… And provide the best tools to Monitor, Filter, Engage and AnalyzePeopleBrowsr Kred | Playground | API | Enterprise Services | Labs 2
  • 3. MISSION To Assemble the Public posts Collective Intelligence from Twitter, Facebook, Blogs Post by Post… and other social networks And provide the best tools to Monitor, Filter, Engage and AnalyzePeopleBrowsr Kred | Playground | API | Enterprise Services | Labs 3
  • 4. MISSION To Assemble the Collective Intelligence 10,000/sec Post by Post… growing to 100,000/sec And provide the best tools to Monitor, Filter, Engage and AnalyzePeopleBrowsr Kred | Playground | API | Enterprise Services | Labs 4
  • 5. MISSION To Assemble the Kred Influence Measurement Playground Collective Intelligence Social Analytics Platform PeopleBrowsr API Post by Post Enterprise Services And provide the best tools to Monitor, Filter, Engage and AnalyzePeopleBrowsr Kred | Playground | API | Enterprise Services | Labs 5
  • 6. TECH VISION To Build Advanced Conversation Technology to Store Index Retrieve Every public human conversation... PeopleBrowsr Kred | Playground | API | Enterprise Services | Labs 6
  • 7. TECH VISION To Build Advanced Conversation Technology to Store Over 30 terabytes and Index growing at 1 terabyte/month Retrieve Every public human conversation... PeopleBrowsr Kred | Playground | API | Enterprise Services | Labs 7
  • 8. TECH VISION To Build Advanced Conversation Technology to Store Influence Measurement, Index Community, Location, Gender, Relationship, Retrieve Sentiment, Mentions Every public human conversation... PeopleBrowsr Kred | Playground | API | Enterprise Services | Labs 8
  • 9. TECH VISION To Build Advanced Conversation Technology to Store Index Fast, sub 1 second, thanks to SSDs, Retrieve affordable processors and fiber Every public human conversation... PeopleBrowsr Kred | Playground | API | Enterprise Services | Labs 9
  • 10. ENTERPRISE We find Brand Influencers In the Communities they Influence Then Meaningfully Engage with them   PeopleBrowsr Kred | Playground | API | Enterprise Services | Labs 10
  • 11. ENTERPRISE We find Brand Influencers Find Influential Brand Ambassadors In the Communities in our vast conversation they Influence Datamine with Kred Then Meaningfully Engage with them   PeopleBrowsr Kred | Playground | API | Enterprise Services | Labs 11
  • 12. ENTERPRISE We find Brand Influencers In the Communities From their Bios, words and they Influence connections Then Meaningfully Engage with them   PeopleBrowsr Kred | Playground | API | Enterprise Services | Labs 12
  • 13. ENTERPRISE We find Brand Influencers In the Communities Design and they Influence implement innovative social Then Meaningfully Engage campaigns with them   PeopleBrowsr Kred | Playground | API | Enterprise Services | Labs 13
  • 14. INDIVIDUALS We find new Relationships And Conversations Around whatever Interests you todayPeopleBrowsr Kred | Playground | API | Enterprise Services | Labs 14
  • 15. INDIVIDUALS Sharing We find new Relationships Big Data with our little And Conversations brothers Around whatever Interests you todayPeopleBrowsr Kred | Playground | API | Enterprise Services | Labs 15
  • 16. INDIVIDUALS We find new Relationships Friends, Kred And Conversations Influencers, Contacts, New Around whatever Interests Communities you todayPeopleBrowsr Kred | Playground | API | Enterprise Services | Labs 16
  • 17. INDIVIDUALS We find new Relationships And Conversations Places, Hobbies, News, People, Around whatever Interests Topics, you today OpinionsPeopleBrowsr Kred | Playground | API | Enterprise Services | Labs 17
  • 18. BIG PICTURE Human Socialization Swinging through the trees…PeopleBrowsr Kred | Playground | API | Enterprise Services | Labs 18
  • 19. BIG PICTURE Emerging from the jungle with Language…PeopleBrowsr Kred | Playground | API | Enterprise Services | Labs 19
  • 20. BIG PICTURE Thousands of years later we wrote it down…PeopleBrowsr Kred | Playground | API | Enterprise Services | Labs 20
  • 21. BIG PICTURE PCs, the internet, mobile phones, GPS have come together to enable a vast distributed data network of collective memory PeopleBrowsr Kred | Playground | API | Enterprise Services | Labs 21
  • 22. BIG PICTURE A collective stream of intelligence…PeopleBrowsr Kred | Playground | API | Enterprise Services | Labs 22
  • 23. Human Connectedness Viral Streams will add light fiber power to the Collective IntelligencePeopleBrowsr Kred | Playground | API | Enterprise Services | Labs 23
  • 24. An Inverted Orwellian Revolution Little Brother has access to vast amounts of dataPeopleBrowsr Kred | Playground | API | Enterprise Services | Labs 24
  • 25. Collective Intelligence 1,000 Days of Data… Social Vectors Connectedness Trust Relevance Influence Over 10 Indexes for filtering and categorizing Persona Sentiment Breaking TrendsPeopleBrowsr Kred | Playground | API | Enterprise Services | Labs 25
  • 26. Collective Intelligence …from 100 million people MARKETERS 100,000,000 DEVELOPERS PEOPLE BRANDS AGENCIESPeopleBrowsr Kred | Playground | API | Enterprise Services | Labs 26
  • 27. Data Availability Twitter posts and metadata since November 2008 Facebook public posts since June 2010 Two years of posts from more than 40 million blogs and forumsPeopleBrowsr Kred | Playground | API | Enterprise Services | Labs
  • 28. SOCIAL VECTORS Community Based Influencers Pinpoint communities bound by interests and affinities where Influencers are most active Architect | Blogger | Celebrities | CEO | Coffee Lovers | Comedy | Cool Brands | Dancers | Dating | Doctor | Dog Lovers | Engineer | Extreme Sports | Finance | Food | Jobs | Lawyer | Marketing | Mommy Bloggers | Musician | News | Photography | Politics | Religion | Reporter | Social Media | Sport | Travel | Tech | VIP | Wall St | Wine Lovers People are 300% more likely to engage when properly targetedPeopleBrowsr Kred | Playground | API | Enterprise Services | Labs 28
  • 29. SOCIAL VECTORS Interest Graph An Interest Graph is… a grouping of Top Influencers A Top Influencer is... an influencer with high Kred discussing a relevant topic with an audience PeopleBrowsr Kred | Playground | API | Enterprise Services | Labs 29
  • 30. Playground Playground is an all-inclusive social analytics platform for monitoring and engaging in the conversation and identifying the most influential people around any brand or topic.PeopleBrowsr Kred | Playground | API | Enterprise Services | Labs 30
  • 31. Kred Measurable Influence Influence Outreach Community-Based Offline Accomplishments Transparent Interests and AffinitiesPeopleBrowsr Kred | Playground | API | Enterprise Services | Labs 31
  • 32. KRED What Is Kred? Kred is Measurable Influence Kred measures Influence and Outreach in communities connected by interests and affinities. We sift 1,000 days of data, billions of tweets and keywords, topics, hashtags and personal connections to calculate Kred. Influence Measures the ability to inspire action from others like retweeting, replies or new follows Outreach Measures generosity and rewards actions like engagement and willingness to spread a messagePeopleBrowsr Kred | Playground | API | Enterprise Services | Labs 32
  • 33. KRED Kredentials Kredentials presents anyone’s online history in a format that makes it simple to understand the source of their Kred. Kredentials reveals: Influence / Outreach Level Top Communities Most used hashtags Most posted links Most mentioned @names Most frequently used wordsPeopleBrowsr Kred | Playground | API | Enterprise Services | Labs 33
  • 34. KRED Recent Activity The only transparent influence measurement A record of every interaction, a full view of anyone’s social presence Post and earn points directly from their Recent ActivityPeopleBrowsr Kred | Playground | API | Enterprise Services | Labs 34
  • 35. KRED Community Kred Select a community, see its Kred and discover its top Influence and Outreach leaders PeopleBrowsr Kred | Playground | API | Enterprise Services | Labs 35
  • 36. KRED Integration with Playground Instantly access Kred from Playground for vital information about anyone’s Influence and Outreach. Sorting & Filtering Kredentials Fiilter on Kred in Stacks Click on the Kred icon next to any generated from search queries @name pulls up crucial information about their social presencePeopleBrowsr Kred | Playground | API | Enterprise Services | Labs 36
  • 37. KRED Integration with Playground Learn vital information about anyone’s Influence and Outreach. Built Directly into Grid Viral Analytics Kred is an integral ingredient of Influence assessment for Playground’s one-touch reports anyone mentioning your search termPeopleBrowsr Kred | Playground | API | Enterprise Services | Labs 37
  • 38. Search Community Search Retweet Analytics Post Effect Degrees of Separation 1,000 Days of Kred Influence Filters Conversations Related ContentPeopleBrowsr Kred | Playground | API | Enterprise Services | Labs 38
  • 39. SEARCH Search Topics, Locations, Communities Hyper-target your search: 1.  Select a community 2.  Location 3.  Topic Create your own Community out of Bio keywords, specific users, or mentioned HashtagsPeopleBrowsr Kred | Playground | API | Enterprise Services | Labs 39
  • 40. SEARCH Search View important statistics around Keyword Top Locations Sentiment Top Communities Gender StatisticsPeopleBrowsr Kred | Playground | API | Enterprise Services | Labs 40
  • 41. SEARCH 1,000 Days of Data Label any chart Click on any chart point point with an to see the conversation event streamPeopleBrowsr Kred | Playground | API | Enterprise Services | Labs 41
  • 42. SEARCH Post Effect Click on Post Effect to monitor audience response See how many ReTweets, @Replies, New Followers, and Bit.ly Clicks a post generates Click on bit.ly number to see chartPeopleBrowsr Kred | Playground | API | Enterprise Services | Labs 42
  • 43. SEARCH Related Data 1,000 day chart for Picture results for “panda” search “panda” search Searches related data 1.  images 2.  videos 3.  @names 4.  #tags 5.  RTs 6.  URLsPeopleBrowsr Kred | Playground | API | Enterprise Services | Labs 43
  • 44. SEARCH Find Influencers With Kred Brand Interest Graphs by Community Focus on Kred Influence and Outreach leaders Available for searches within a Community Filter the conversation and engage with influential people relevant to your brandPeopleBrowsr Kred | Playground | API | Enterprise Services | Labs 44
  • 45. SEARCH Degrees of Separation Degrees of Separation Click to find the path between you and your audiencePeopleBrowsr Kred | Playground | API | Enterprise Services | Labs 45
  • 46. Engagement Cross-Network Search Tweet Assignment 1,000 Days Chart Shared Accounts Streaming Analytics Role Management Post Scheduling Team Monitoring Post Effect Summary Tag a User / PostPeopleBrowsr Kred | Playground | API | Enterprise Services | Labs 46
  • 47. ENGAGEMENT Cross-Network Search Browse Networks with ease Search a keyword in your source stream or a variety of other networks Search in blogs Search a keyword in the Google Blog Stream to browse through content without leaving Engagement CenterPeopleBrowsr Kred | Playground | API | Enterprise Services | Labs 47
  • 48. ENGAGEMENT Monitor Team Members Click on a Team Member to monitor their activity in a dedicated tabPeopleBrowsr Kred | Playground | API | Enterprise Services | Labs 48
  • 49. ENGAGEMENT Stream Analytics Get all the analytics for your search in one Stack PeopleBrowsr Kred | Playground | API | Enterprise Services | Labs 49
  • 50. ENGAGEMENT Post Actions Tag Users and Posts Add Notes Email Post Assign See Team Member Activity In Real TimePeopleBrowsr Kred | Playground | API | Enterprise Services | Labs 50
  • 51. ENGAGEMENT Calendar Tweet Scheduler Schedule posts for a later date Bulk upload posts for future campaignsPeopleBrowsr Kred | Playground | API | Enterprise Services | Labs 51
  • 52. ENGAGEMENT Assign Tweets Assign Tweets Forward tweets to team members for collaboration and efficient workflow. They will be able to reply directly from their account Search Assigned Search specific notes added to assigned tweetsPeopleBrowsr Kred | Playground | API | Enterprise Services | Labs 52
  • 53. ENGAGEMENT Real Time Replying See other team members replying to tweets in real timePeopleBrowsr Kred | Playground | API | Enterprise Services | Labs 53
  • 54. ENGAGEMENT Audit Trail Monitor all transactions between usersPeopleBrowsr Kred | Playground | API | Enterprise Services | Labs 54
  • 55. ENGAGEMENT Team Members – On-Duty Assign keywords to team members and set-up their on-duty timesPeopleBrowsr Kred | Playground | API | Enterprise Services | Labs 55
  • 56. ENGAGEMENT Email Notifications Set-up email Notifications for DMs @Replies Keywords MentionsPeopleBrowsr Kred | Playground | API | Enterprise Services | Labs 56
  • 57. Analytics Sentiment Analysis Influencer Identification Cross Network Mentions Influencer Sentiment Keyword Comparison Conversation Discovery Custom PDF Reports Trend Monitoring Historical Data Retweet AnalyticsPeopleBrowsr Kred | Playground | API | Enterprise Services | Labs 57
  • 58. ANALYTICS Compare Keywords Compare relevant data for your business See two or more keywords in the same chart PeopleBrowsr Kred | Playground | API | Enterprise Services | Labs 58
  • 59. ANALYTICS View Mentions by Source See statistical data for Twitter, Facebook, News, Blogs, ForumsPeopleBrowsr Kred | Playground | API | Enterprise Services | Labs 59
  • 60. ANALYTICS Popularity Popularity Number of people liking or ReTweeting your search term Monitor @names, brand names, competitors, trending topics and #hashtags See volume, spikes in mentions and number of RTs for keywords or mentions See RT Acceleration, Emerging RTs, and Global MetricsPeopleBrowsr Kred | Playground | API | Enterprise Services | Labs 60
  • 61. ANALYTICS Sentiment Analysis Sentiment Reporting Filter by positive, negative and neutral sentiment Human-powered sentiment analysis for increased accuracy Sentiment Analysis Over Time 1,000 day charts Graph changes in sentiment Tap the historical DataminePeopleBrowsr Kred | Playground | API | Enterprise Services | Labs 61
  • 62. ANALYTICS Identify Top Influencers with Kred See Kred influencers mentioning your See top Kred Influence and Outreach brand positively and negatively leaders for your community Find out who your most influential followers are based on their KredPeopleBrowsr Kred | Playground | API | Enterprise Services | Labs 62
  • 63. Grid One-Touch Custom Reports Export to CSV Analyze the Social Grid Refine Results Filter by InfluencePeopleBrowsr Kred | Playground | API | Enterprise Services | Labs 63
  • 64. GRID Main Features View raw data of search and stream filtering Create customized reports – search keywords, @names Filter by location, interest-based community and history PeopleBrowsr Kred | Playground | API | Enterprise Services | Labs 64
  • 65. GRID Customized Reports Hyper-targeted search Keyword Over Time Keyword by Community Keyword by Country Keyword by Cities Stream report of postsPeopleBrowsr Kred | Playground | API | Enterprise Services | Labs 65
  • 66. GRID Customized Reports @Name Analytics with Kred Kred Influence Report Influence Comparison Report Kred Outreach Report Kred Recent Activity ReportPeopleBrowsr Kred | Playground | API | Enterprise Services | Labs 66
  • 67. Spaces Organize Playground Content Personalize Social Content Management Create a Filing System for Multiple Campaigns Share Customized Spaces with TeammatesPeopleBrowsr Kred | Playground | API | Enterprise Services | Labs 67
  • 68. SPACES Organize Playground Content Created for teams tracking analytics for multiple brands Grid, Analytics, Search and Engagement for multiple accountsPeopleBrowsr Kred | Playground | API | Enterprise Services | Labs 68
  • 69. SPACES Sharing Share Spaces with Team MembersPeopleBrowsr Kred | Playground | API | Enterprise Services | Labs 69
  • 70. Playground Dropbox Drag and Drop any Element Customizable Analytics Workspace Charts – Streams - GridPeopleBrowsr Kred | Playground | API | Enterprise Services | Labs 70
  • 71. PLAYGROUND DROPBOX Personalized Workspace Drag and drop elements from the Engagement, Search, Analytics, and Grid into Playground. Aggregate graphs, charts and real-time streamsPeopleBrowsr Kred | Playground | API | Enterprise Services | Labs 71
  • 72. Enterprise Services Kred Brand Influencer Report Human Sentiment Analysis Build Followers Campaign TV Analytics Link Share Tracking Report Research Reports Audience Profile & Social Custom Reports Listening APIPeopleBrowsr Kred | Playground | API | Enterprise Services | Labs 72
  • 73. ENTERPRISESERVICES Research Reports Specialized research in conjunction with industry experts – including Tim O’Reilly - to provide critical analysis by leveraging our deep Datamine for brand engagement, customer loyalty and more… Previous Reports have included: Facebook and the New Age of Privacy Influence is Bliss: The Gender Divide on Twitter Australian Leaders Election Debate BP and Obama Oil Spill: Sentiment by the Numbers SXSW RetrospectivePeopleBrowsr Kred | Playground | API | Enterprise Services | Labs 73
  • 74. ENTERPRISESERVICES Kred Brand Influencer Report Pinpoint the top influencers in interest-based communities where your brand is most discussed Track Brand Influencer activity in real time Filter influencers according to sentiment analysis Find the most influential bloggers writing about your brand View social graph of influencers to create a path to your brand PeopleBrowsr Kred | Playground | API | Enterprise Services | Labs 74
  • 75. ENTERPRISESERVICES Build Followers Campaign 30 Tb data Build 25 months of history Analysis 20-30% follow back Followers Hyper Target High Kred Gender BIO Geo-Location Direct Monitoring Message 4-5% CTR Preferences Engagement Viral Analytics ReportingPeopleBrowsr Kred | Playground | API | Enterprise Services | Labs 75
  • 76. ENTERPRISESERVICES Build Followers Campaign Measure velocity Events, Celebrities, Identify Around key terms Strategize Movement Trends Identify Trends Acceleration in conversation Includes trends to make the copy Monitoring FB Media Buy Copy relevant Ability to track Ads & Click through OutreachPeopleBrowsr Kred | Playground | API | Enterprise Services | Labs 76
  • 77. ENTERPRISESERVICES TV Analytics In-depth insights into perception of television shows and advertisements Track changes in viewership and Filters show engagement by interest- sentiment over time based communities based on demographic data Zero in with Kred on the most influential people and communities Receive an instant visualization by watching shows or ads community of sentiment about a show PeopleBrowsr Kred | Playground | API | Enterprise Services | Labs 77
  • 78. ENTERPRISESERVICES Human Sentiment Analysis Real humans checking your tweets PeopleBrowsr’s Human Sentiment results are 95%+ accurate Sentiment verification across any type of post in social media, including Twitter, Facebook public, blogs, YouTube comments and other text Our crowdsourced analysis displays trends with easily identifiable spikes We provide conversation details and sample posts driving the sentiment for any day PeopleBrowsr Kred | Playground | API | Enterprise Services | Labs 78
  • 79. ENTERPRISESERVICES Audience Profiling and Listening Identify brand mentioners by Kred, gender, location, community and sentiment Our analysis includes aggregate mentions by geolocation We report mentions by any community or segment Get charts and raw data in CSV or table format Word tables show top themes of conversation around your brand, industry, products or competitors RTsPeopleBrowsr Kred | Playground | API | Enterprise Services | Labs 79
  • 80. CASE STUDIES Brand Campaign and Messaging Performance Offering a social experience DM: Check out this exclusive DEAR JOHN video just for my +22,000 Twitter fans http://bit.ly/6Q10hZ Followers Offering a promotional deal DM: Twt to win @50cent #beforeiselfdestruct prize pack?? 5 winners get signed book, new album, and Power by 50 cologne!!! +11,000 http://bit.ly/bKmHIJ Followers Invitation to register to an event 1,000 DM: Register & attend the SAP Enterprise Micro-Apps Webinar: Registrants Dec 8th, Dec 15th. Win an iPod Shuffle! http://bit.ly/3zDnDJ Call for participation DM: Telephone @LadyGaga Premiere on @enews Thur @ 11:30pm +3,000 - Twt to Win 1 of 5 THE FAME MONSTER box sets #gaga Clicks http://bit.ly/bH0zGgPeopleBrowsr Kred | Playground | API | Enterprise Services | Labs 80
  • 81. CASE STUDIES 2011 Super Bowl 387,162 vs 99,124 Total Tweets 2011 Total Tweets 2010 Total volume of Tweets mentioning Super Bowl brands increased 271% over previous year Doritos had the highest number of mentions in 2010 and was the 3rd top mentioned brand this year, with an 89% increase in volume in 2011 In 2011, most social activity of all ads was in the Auto industry, represented by Volkswagen, Chrysler and ChevroletPeopleBrowsr Kred | Playground | API | Enterprise Services | Labs 81
  • 82. CASE STUDIES Audience Campaign Industry E-Learning Performance and Results New Followers Background 5,660 Drive brand awareness for @creativeedge Engagement Click Throughs 3 months 105 Goals Build @names, increase conversation PeopleBrowsr Solution Extract users interested in technical services for the creative community. Select most Influential users for engagement.PeopleBrowsr Kred | Playground | API | Enterprise Services | Labs 82
  • 83. CASE STUDIES Audience Campaign Industry Media Entertainment Performance and Results Trending Topic in Background 1st Twitter during Promote premiere of premiere new network TV show Engagement Hashtag mentions 3 months 17,000 during the week of the Goals premiere Create online buzz during the event build Click Through Rate 42% (CTR) PeopleBrowsr Solution Extract all potential viewers for New followers in the engagement who mentioned 11,000 first week TV show keywords in the last 360 daysPeopleBrowsr Kred | Playground | API | Enterprise Services | Labs 83
  • 84. CASE STUDIES Audience Campaign Industry Retail Performance and Results Total mentions Background 2,260 Promote Gilt Groupe and increase sales Engagement Hashtag mentions 1 month 156.8 during the week of the Goals premiere Create online Buzz around jewelry giveaway and “Unracked” web Growth rate of series; increase followers 21.3% followers PeopleBrowsr Solution Extract all consumers aligned with New followers Gilt Groupe’s target audience 4,704PeopleBrowsr Kred | Playground | API | Enterprise Services | Labs 84
  • 85. CASE STUDIES Audience Campaign Industry Retail Performance and Results Total mentions Background 2,090 Promote six Gilt City @names Engagement Increase in 2 months 77% number of followers Goals Increase number of followers and Gilt City brand engagement Raw impressions 503,735 (combined followers for all user mentions) PeopleBrowsr Solution Extract all consumers aligned with New followers Gilt City’s target audience 7,092PeopleBrowsr Kred | Playground | API | Enterprise Services | Labs 85
  • 86. CASE STUDIES Audience Campaign Industry Magazine Publishing Performance and Results Most frequently Background News, US mentioned keywords Create higher level of engagement and activity from new followers Engagement Increase in 6 weeks 2000% CTR Goals Build @names, increase conversation New followers 8,374 PeopleBrowsr Solution Extract competitive follows and people interested in breaking and US news; Select most Influential users for engagementPeopleBrowsr Kred | Playground | API | Enterprise Services | Labs 86
  • 87. CASE STUDIES Audience Campaign Industry Lifestyle Performance and Results Impressions Background 8,431,194 Geo-targeted build audience campaign for Westfield London Engagement Growth rate 7 months 106% of followers Goals Build followers for @name and promote specific campaigns New followers 5,148 PeopleBrowsr Solution Extract all consumers aligned with Retention rate Westfield’s target audience 90% after six monthsPeopleBrowsr Kred | Playground | API | Enterprise Services | Labs 87
  • 88. CASE STUDIES Audience Campaign Industry News Publishing Performance and Results New followers Background 3,101 added in 6 weeks Build @name and Fans of a major newspaper publisher Engagement New fans 4 months 8,133 added in 4 months Goals Build @names, increase conversation, increase fans Average increase in 450 Click Throughs per PeopleBrowsr Solution Day Identify administrators in community of similar target audiences with semantic analysis; Optimize FB buys; CPA basisPeopleBrowsr Kred | Playground | API | Enterprise Services | Labs 88
  • 89. CASE STUDIES Audience Campaign Industry Hospitality Performance and Results Click Through Rate Background 6% Promote New Year’s menus Engagement New followers 1 week 4,088 Goals Drive NYE dinner reservations at a premier Las Vegas hotel PeopleBrowsr Solution Extracted mentions of those going to Vegas or already there for NYE; followed @names with an auto Direct Message on follow-backPeopleBrowsr Kred | Playground | API | Enterprise Services | Labs 89
  • 90. CASE STUDIES Sentiment Analysis Report Industry Music Entertainment Performance and Results YouTube comments Background 60,000 analyzed each month Comprehensive overview of social conversation and themes Engagement Takeaways from the report included: 18 months Goals Insight into the perception of each Identify sentiment and new music video by YouTube conversation themes around new viewers music video releases Weekly reporting that allowed PeopleBrowsr Solution Interscope Records to monitor and Weekly reports from compare changes in sentiment PeopleBrowsr’s Datamine of YouTube comments with mechanical turkPeopleBrowsr Kred | Playground | API | Enterprise Services | Labs 90
  • 91. CASE STUDIES Social Media Presence Report Industry Restaurant and Hospitality Performance and Results Mentions extracted Background 80,000 and analyzed Cross-platform analysis of social media presence Engagement Takeaways from the report included: 3 months Goals Strategic engagement Analyze brand social media recommendations, opportunities and presence and competitors best practices for social media nationally and in key markets outreach PeopleBrowsr Solution Share of voice analysis Extract all mentions of Smokey Sales cycle analysis Bones and its competitors across five social media channels. Human Key market analysis sentiment turking to gain insights.PeopleBrowsr Kred | Playground | API | Enterprise Services | Labs 91
  • 92. CASE STUDIES Vice Tracker Report Industry B2C Performance and Results Peaked at 9:00pm Background Smoking Tracked individuals’ “need state” for smoking, alcohol and coffee Engagement Peaked at 5:00pm 2 weeks Alcohol Goals Track vices to optimize the timing of ad and social media placements Peaked at 9:00am Coffee PeopleBrowsr Solution Report created using our Datamine from 14 days of “need state” Revealed the best times to target conversations, with time individuals with ads for cigarettes, normalized across locations alcohol and coffee to optimize ad buysPeopleBrowsr Kred | Playground | API | Enterprise Services | Labs 92
  • 93. CASE STUDIES Ad Measurement Industry Media Entertainment Performance and Results Tweets extracted Background 75,353 in 180 days Report on Twitter activity to show effect of advertising on social media Engagement Peak times 8 months 12:30pm of engagement Goals 7:00pm Evaluate the impact of traditional media on the social media sphere M/F demographic 60 / 40 breakdown of tweets PeopleBrowsr Solution 180 days of historical reporting with overlay of traditional ad schedulePeopleBrowsr Kred | Playground | API | Enterprise Services | Labs 93
  • 94. CASE STUDIES Epic Mickey Interest Graph Industry Gaming Performance and Results # of identified Background 26,000 potential fans ready to Comprehensive overview of be activated social conversation and themes Engagement Revealed the international appeal of the 3 months brand, HHI and age profile were in line Goals with customer focus Identify demographic, psychographic and conversation PeopleBrowsr Solution Reports created from our Datamine with mechanical turk, community identification, interest graph, Analytics and SearchPeopleBrowsr Kred | Playground | API | Enterprise Services | Labs 94
  • 95. CASE STUDIES Champions Campaign Industry Computer Software Performance and Results Percentage of Background 50% total registrations Large software company aiming to from Twitter promote itself on social channels Engagement New followers 12 months 5,000 Goals Maximize participation in online seminars and increase awareness Click Through Rate 36% PeopleBrowsr Solution Extract users aligned with SAP target audience; select most influential for engagementPeopleBrowsr Kred | Playground | API | Enterprise Services | Labs 95
  • 96. CASE STUDIES Auto Themes Comparison of the most common themes from profiles of Auto Show Detroit and Chicago attendees Detroit Chicago Etsy Photography Social Media News Journalists Technology Photography Filmmakers Sports Mom Blogger Real Estate Social Media Marketing Travel Travel Automotive Real EstatePeopleBrowsr Kred | Playground | API | Enterprise Services | Labs 96
  • 97. PeopleBrowsr Difference Playground Enterprise Services Influence Measurement, Search, Custom reporting, with in-depth Analytics, Engagement, Grid Analysis led by industry experts Datamine of Human Sentiment Analysis 1,000 Days of History with 95% accuracy Collective Intelligence indexed for Analytics tailored for client needs sentiment, location, community, to track metrics, CPM, demographics , relationships and gender conversation topics Find brand champions, identify top API / Data Cloud access customized to influencers & engage with clients champion communitiesPeopleBrowsr Kred | Playground | API | Enterprise Services | Labs 97
  • 98. API 1,000 Day Datamine Collective Intelligence of of Posts 100 Million People Custom Applications Segment by Interests & Development InfluencePeopleBrowsr Kred | Playground | API | Enterprise Services | Labs 98
  • 99. API PeopleBrowsr API Develop programs with our rich 1,000 Day Datamine Over 3 terabytes of social data per month Receiving Social Data at a rate of 10,000 posts per second Return data from Twitter, Facebook, and blogs / forums Search for data using a multitude of search terms including @names, finding word or hashtag clouds, top URLs, Videos, Pictures Hyper-target searches by Country, City, Sentiment, Gender, Influencer, Density, RT, and many othersPeopleBrowsr Kred | Playground | API | Enterprise Services | Labs 99
  • 100. API Capabilities & Outputs The PeopleBrowsr API provides research, analysis and targeting on social networks Who is speaking? What are they saying? How are they connected to others?PeopleBrowsr Kred | Playground | API | Enterprise Services | Labs 10 0
  • 101. API PeopleBrowsr API Who Is Speaking? Kred Influence Biographies Show Kred in specific communities Based on descriptions from Twitter Bios Kred Influence and Outreach @Name Bio Communities @Name Bio + Keywords Gender Location ID people on Twitter as male Show location based on Twitter Bio or female @Name Top Country @Name Gender + Keywords @Name Top US AreaPeopleBrowsr Kred | Playground | API | Enterprise Services | Labs 101
  • 102. API PeopleBrowsr Kred API Identify Influencers by Interests PeopleBrowsr Exclusive Entry of an @name or Community returns top influencers scored on: Influence is the ability to inspire action in the form of retweets, replies or new follows. Outreach reflects each @name’s generosity in the form of initiating conversations, interacting with others or spreading their content.PeopleBrowsr Kred | Playground | API | Enterprise Services | Labs 102
  • 103. API PeopleBrowsr Kred API Identity Archive (Kredentials) Segment users into ‘Communities’ by their identities and topics of interest Top Communities Word Cloud #Hashtags Total Mentions of @Name @Names Mentioned By @Name Total @Names Mentioned By @Name Friend and Follower Count Retweet Post Count Retweet Term or @Name Count Replies Sent Replies Received Links PostedPeopleBrowsr Kred | Playground | API | Enterprise Services | Labs 103
  • 104. Global Command Centers High Tech Social Media Command Centers in San Francisco, New York, Sydney, and London A Crisis Management Room Social Engagement Hub Research Lab for Influence Metrics and Measurement Tactical Outpost for Strategy Execution Centrally Located with 24/7 Access PeopleBrowsr Kred | Playground | API | Enterprise Services | Labs 104
  • 105. Global Command Centers San Francisco | New York | Sydney | LondonPeopleBrowsr Kred | Playground | API | Enterprise Services | Labs 105
  • 106. Global Command Centers San Francisco | New York | Sydney | LondonPeopleBrowsr Kred | Playground | API | Enterprise Services | Labs 106
  • 107. Global Command Centers San Francisco | New York | Sydney | LondonPeopleBrowsr Kred | Playground | API | Enterprise Services | Labs 107
  • 108. Global Command Centers San Francisco | New York | Sydney | LondonPeopleBrowsr Kred | Playground | API | Enterprise Services | Labs 108
  • 109. LABS PeopleBrowsr Labs A collaborative environment aimed at accelerating the Social Media Revolution PeopleBrowsr Labs Accelerator for Social Media Startups Research Lab for Influence Social Media Metrics and Measurement Venue for Startups, Organizations, Companies, and Customers to host: Meetups Hackathons Events Panels Pitch Events Workshops Seminars ConferencesPeopleBrowsr Kred | Playground | API | Enterprise Services | Labs 109
  • 110. LABS PeopleBrowsr Labs Customer Development Accelerator Social Media Startups Brand Opportunity Work on developing new Connect with Startups creating technology, build the next social innovative new technologies game or advertising platform Participate in establishing the “next practices” in social media Social Media Developers Agency Opportunity Access to PeopleBrowsr’s 50+ Connect with the hottest Social Media Terabytes of Social Data for Startups that are building the next best experimentation and development thing Opportunity to involve Startups with Innovative new technologyPeopleBrowsr Kred | Playground | API | Enterprise Services | Labs 110
  • 111. Our Customers Automotive Travel Hospitality Sports Entertainment Finance Retail LifestylePeopleBrowsr Kred | Playground | API | Enterprise Services | Labs 111
  • 112. For more information, please visit: www.PeopleBrowsr.com Twitter @PeopleBrowsr, @Kred Facebook facebook.com/SFPeopleBrowsr Email contact@peoplebrowsr.com Phone (877) 856 - 2935PeopleBrowsr Kred | Playground | API | Enterprise Services | Labs 112